Hasselblad H4D-60 moves to a whole new level (Press release)

Go to:
Previous Item	Current News	Next Item

The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Hasselblad H4D-60 moves to a whole new level

11/07/2011 Hasselblad’s ‘game changing’ H4D-60 moves to a whole new level with major new firmware updates.

Our ground-breaking H4D-60 medium format camera just got even more photographer friendly -- thanks to a brand new (and free) firmware update that fine-tunes and enhances the Hasselblad shooting experience for photographers across the globe.

Heralded as the beginning of a new chapter in the history of medium format DSLRs the camera featured a 60 megapixel medium format sensor and the now world-acclaimed True Focus with APL (Absolute Position Lock) technology.

Hasselblad's H4D-60 medium format camera with lens attached.
Photo provided by Hasselblad USA Inc.

So why is this upgrade important?

The new user-installable firmware update enables discerning photographers to stay at the top of their game with new levels of usability and application.

One-click focus check allows photographers to zoom in to 100% to check focus position and accuracy with a single click of a button - very handy when you’re working untethered. There’s higher resolution display too. And the innovative pitch and roll digital spirit level despatches skewed horizons and off-angle straight edges to the dustbin of history.

Hasselblad's H4D-60 medium format camera with sixty megapixel sensor.
Photo provided by Hasselblad USA Inc.

And with this firmware upgrade, shutter speed, aperture, ISO, white balance and other key settings can be more easily viewed on the rear LCD -- a big plus when the camera is mounted on a tripod but also helpful in hand-held mode.

Now updated with Live Video, the H4D-60 can be tethered to a computer to provide a seamless, highly efficient workflow using our proprietary Phocus software. Additionally, thanks to new Schneider and Rollei support, you’ll have the option of working with large format, technical view cameras -- with shutter control via Phocus.

To download this firmware update free of charge simply register your email address at: http://www.hasselblad.com/service--support/technical-support/firmware-downloads.aspx

(First posted on Monday, July 11, 2011 at 14:33 EDT)

Go to:
Previous Item	Current News	Next Item