PRESS RELEASE: Adobe Unveils Photoshop & You Experience in San Francisco
Interactive Pop-up Location Combines Art and Technology to Immerse Public in Latest Digital Imaging Innovations
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (NASDAQ:ADBE) kicked off the Photoshop® & You experience at 550 Sutter Street in San Francisco. Open to the public through August 6, Photoshop & You is a place for visitors to explore the innovative world of digital imaging with leading photographers, renowned teachers, industry influencers and the Adobe® Photoshop, Adobe Photoshop Lightroom® and Adobe Photoshop Elements teams.
“We’re bringing our customers and fans a tangible way to learn from and engage with like-minded imaging enthusiasts. Photoshop & You promises to be a gathering place of imagination, activities, shared learning and inspiration.”
“The Photoshop & You experience is a celebration of the iconic Photoshop brand and all things related to digital imaging,” said Winston Hendrickson, vice president of Digital Imaging products, Adobe. “We’re bringing our customers and fans a tangible way to learn from and engage with like-minded imaging enthusiasts. Photoshop & You promises to be a gathering place of imagination, activities, shared learning and inspiration.”
The Photoshop & You calendar is jam-packed with exciting product “how-to” sessions, photowalks through San Francisco’s vibrant neighborhoods and opportunities for visitors to experience extreme printing firsthand. After a quick photo shoot, guests can visit the Extreme Imaging Lab hosted by popular Photoshop Evangelist Russell Brown to see how Photoshop turns images into works of art through advanced laser engraving and large-format printing. The lab also features a printing station for guests to have their favorite critter letterform, created by distinguished illustrator Craig Frazier, printed on t-shirts. Visitors can also reserve individual sessions with Photoshop experts to learn how to make photos look their best and get a chance to have profile pictures shot by professionals.
World-renowned photographers, artists and authors such as Bert Monroy, Corey Rich, Robert Seale, Seth Resnick, Brad Mangin, Glen Wexler and Scott Kelby will make special appearances to lead workshops. Designed as a visually rich environment, Photoshop & You also includes a gallery exhibiting the works of celebrated artists such as Joel Grimes and members of the Photoshop team including Winston Hendrickson and Kelly Castro.
Additionally, a photo studio will be available for guests to try out the newest camera models, and visitors will have a chance to purchase software and limited-edition merchandise in the retail area. Net proceeds from the sales of Photoshop gear will be donated to Adobe Youth Voices, Adobe Foundation’s global signature philanthropy program.
Support to bring the Photoshop & You experience to life is provided in partnership with AIGA, Alioscopy, Blu Dot, Blurb, Calumet Photographic, Canon, Commercial Embroidery Systems, Epson, Hasselblad, HP, Leica, Lynda.com, NAPP, Peachpit, Universal Laser Systems, Wacom and Westcott.
Photoshop & You Location Details
Location: 550 Sutter Street, San Francisco (between Powell and Mason, 1.5 blocks from Union Square)
Dates: Open through Saturday, Aug. 6, 2011
Hours of operation: 11 a.m. to 7 p.m. PT (Sunday -- Wednesday); 11 a.m. to 9 p.m. PT (Thursday -- Saturday)
All presentations, classes and other activities are free to the public.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
©2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Photoshop and Lightroom are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
(First posted on Monday, July 25, 2011 at 13:41 EDT)