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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PMA logo. Click here to visit the PMA website! PRESS RELEASE: PMA releases 2011 smartphone survey


JACKSON, Mich. -- PMA, the Worldwide Community of Imaging Associations released the 2011 PMA Smartphone Report, a comprehensive look at the picture-taking behavior of smarthphone users. The 116-page report has three major sections:

  • "Planets (and technology) align mobile imaging" -- An overview of the history and marketplace of the cameraphone market, leading to the smartphone, written by Tony Henning, senior analyst, Mobile Imaging, 6Sight Report.

  • PMA Mobile Imaging Survey analysis by Paul Worthington, senior analyst, editor, 6Sight Report. The report examines the result of a recent PMA survey of more than 2,000 smartphone users. Topics included picture-taking behavior (quantity and quality perception), buying influences, photography functions, photo apps and output preferences.

  • An 18-month overview of major mobile-imaging news, compiled by Worthington.

"The growth of cameras in cellphones has been a documented trend for more than a decade. The promise of truly portable, high-quality imaging, however, was left unfulfilled until phones became 'smart,' " says Gary Pageau, publisher, PMA. "To gain insight into the impact this technology has had on picture-taking, PMA commissioned the smartphone survey and report. Industry members are encouraged to read this report from the perspective of developing future opportunities and applications."

The report is available for download to PMA members for $299 and to non-PMA members for $499. For a limited time, PMA members who renew their membership by Sept. 1 can purchase the report for $99. Contact Nick Shaver at nshaver@pmai.org for details.

Major PMA events coming soon:

For more information on PMA events, visit the PMA home page.

About PMA -- The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 86-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.


(First posted on Monday, July 25, 2011 at 17:56 EDT)

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