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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Tamron's logo. Click here to visit the Tamron website! PRESS RELEASE: Tamron Co., Ltd Announces Tamron 60th Anniversary Project: Eternity At A Moment -- The Vision Of 60 Photographers

The creations of 60 photographers using Tamron's 18-270mm Di II VC PZD to capture how they perceive "Eternity at a Moment" to be displayed on Tamron's special website and at a photographic exhibition in Japan

August 30, 2011, Saitama, Japan ― Tamron Co., Ltd. (President and CEO: Morio Ono, Head Office: Saitama City), a leading manufacturer of optical equipment, celebrated its 60th anniversary on November 1, 2010. To commemorate this anniversary and express sincere appreciation for the many major awards bestowed on the 60th anniversary model 18-270mm Di II VC PZD (Model B008), including the EISA European Zoom Lens of the Year 2011 - 2012 and the Camera GP Japan 2011 Lens of the Year, Tamron is pleased to announce the project "Eternity at a Moment -The Vision of 60 Photographers."

Concept of the Project "Eternity at a Moment—The Vision of 60 Photographers"
Sixty photographers, spotlighting and giving form to that fleeting ‘essence’ that would otherwise escape our attention... The captured ‘moment’ is a glimpse of the ‘eternity’ it evokes... The photographer’s eye that is focused on the ephemeral—what does it tell us?

Over the past 60 years, Tamron, with its ‘New Eyes for Industry,’ has been distinguished by its highly creative products, continuously setting those ‘eyes’ on illuminating the future. This milestone anniversary is an occasion to not only reflect on Tamron’s history, but to mark the start of the next phase of Tamron’s evolution. In this project, 60 photographers used Tamron's 18-270mm Di II VC PZD (Model B008) to capture how they perceive "Eternity at a Moment." Their creations will be displayed on Tamron's special website and at a photographic exhibition. For a photographer, time itself is an eternal theme. The interpretations of "Eternity at a Moment" by these 60 photographers are certain to be diverse and thought-provoking expressions, and Tamron is pleased to showcase each of their compelling viewpoints.

Participating Photographers
The sixty photographers selected to participate come from different generations and will present works from a wide range of genres and a variety of perspectives.

Katsu Aoki

Kenichi Komatsu

Hideo Nishihira

Kyosuke Aono

Koichi Saito

Herbie Yamaguchi

Koichi Akagi

Yoshie Sato

Shirou Hagihara

Hideyuki Abe

Takashi Shikano

Tatsuo Hata

Shinya Arimoto

Tetsuro Shimizu


Tetsu Iida

Kenichi Shindo

Izumi Hirota

Yoshichika Ishii

Kohji Suwa 

Naotaka Hirota

Bon Ishikawa

Yoichi Sone

Takeshi Fukazawa

Masako Imaoka

Kimio Tanaka

Tomohiro Fujii

Seiichi Uozumi

Takeyoshi Tanuma 

Takashi Homma

Shinichi Eguchi

Takuya Tsukahara

Takayuki Maekawa

Etsuko Enami

Katsuyoshi Tsuchiya

Takahito Mizutani

Mitsugu Ohnishi

Masato Terauchi

Mitsuru Mizutani

Ryo Ohwada

Naoyuki Toyoda

Kazushi Momoi

Kazuyuki Okajima

Seiya Nakai

Naomi Yano

Maki Kawai

Katsuhito Nakazato

Atsushi Yamada

Keiichi Kimura

Yoshitaka Nakatani 

Alao Yokogi

Keisuke Kumakiri

Takehiko Nakafuji

Shigeru Yoshida

Taichi Kozawa

Takashi Namiki

Shin Yoshino

Yoshiaki Kobayashi

Keiko Niimi

Satoru Watanabe

Official Site Opens 4pm JST., Tuesday, August 30, 2011
Details: Sixty photographers will display unique work based on the project concept on this site, along with a dedicated, individual message. The creations will be gradually released on August 30, September 12 and September 20. A blog will also be set up with the latest information updates: http://tamron60.blogspot.com/

Photography Exhibition

Date: October 5-- 11, 2011, 12pm-- 7pm (*Last admission 30 minutes before closing time)
Venue: 3331 Arts Chiyoda, 6-11-14 Sotokanda, Chiyoda-ku, Tokyo 101-0021
03-6803-2441 / Fax: 03-6803-2442
Entry fee: Free

Public participation events: Seminar and talk session. There will also be a photography magazine and a viewing space for the photographers’ works.

Charity Activities
Because the photography exhibit is taking place in the same year of Japan’s unprecedented natural disaster, charity activities in support of disaster relief will be held throughout the exhibition period. Details to be announced.

About Tamron
Tamron is a leading manufacturer of photographic lenses. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron's development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power all-in-one lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the new 18-270mm Di II VC PZD — the world's smallest and lightest 15X zoom lens featuring Tamron's proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings and PZD (Piezo Drive) autofocus system for fast and quiet AF operation. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.

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(First posted on Tuesday, August 30, 2011 at 10:10 EDT)

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