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Kodak's EasyShare Touch M5370 digital camera. Image provided by Eastman Kodak Co. Kodak M5370: Touch-screen compact digicam debuts
(Tuesday, September 20, 2011 - 00:02 EDT)

Eastman Kodak Co. has released a new EasyShare series model, the Kodak M5370 digital camera, which couples a touch-screen interface with some interesting social media features.

The Kodak EasyShare Touch M5370 is based around a 16 megapixel CCD image sensor, and a 5x optical zoom lens with Schneider-Kreuznach branding. The body itself is quite clean and free of protrusions, with relatively few physical controls. Instead, a three-inch touchscreen display serves both as the sole method of framing or reviewing images and movies, and as an input device.

The Kodak M5370 includes the company's Share button, which allows images and videos to be tagged for automatic sharing to a variety of social networking and sharing sites, but for one specific site it goes a little further. Thanks to a face recognition system, the M5370 can be programmed to recognize the faces of specific individuals, and this information is then used to automatically tag images to indicate the subjects, when uploading to Facebook. These functions all rely on use of Kodak's provided software to upload content when the camera is connected to your computer.

The Kodak Easyshare M5370 ships later this Fall, priced at around US$180. More details can be found in our Kodak M5370 preview.

Kodak EasyShare Touch M5370
Kodak's EasyShare Touch M5370 digital camera. Image provided by Eastman Kodak Co. Click for a bigger picture!
Camera TypeUltra Compact
Model NumberNorth America: M5370
Dimensions3.9 x 2.3 x 0.8 in.
(99 x 58 x 20 mm)
Weight4.8 oz (136 g)
Planned Price$160
Planned AvailabilitySeptember 2011
Image Capture
Sensor TypeCCD
1/2.3" (approx. 0.43 in. diagonal)
16.40 megapixels (total)
16.00 megapixels (effective)
Aspect Ratio16:9, 4:3
Image Dimensions4608 x 3456 (15.9 megapixels)
4608 x 3072 (14.2 megapixels)
4608 x 2592 (11.9 megapixels)
2880 x 2160 (6.2 megapixels)
2048 x 1536 (3.1 megapixels)
Image Preview / Review
LCD3.0 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens TypeSCHNEIDER-KREUZNACH VARIOGON Optical Zoom Wide Angle Lens
5x optical zoom
Image StabilizationNo
Focal Length28 - 140mm (35mm equivalent)
Focusing SystemContrast Detection AF: multi-zone, center-zone, face priority
Has AF assist lamp
Focusing RangeNormal: 20" - 4,081" (50 cm - 9,999 cm)
Macro: 2.0" - 33" (5 cm - 80 cm)
ISO SensitivityAuto, 64, 100, 200, 400, 800, 1600
Shutter Speed8 - 1/1600 second
Exposure ModesProgram
Exposure Compensation /td>+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, daylight, tungsten, fluorescent, open shade
Internal FlashModes: Auto, red-eye reduction, fill, off
Range: ISO 400: (wide) 0.5-3.2 m (1.6-10.5 ft); (tele) 1.0-2.2 m (3.3-7.2 ft)
Flash Exposure Compensation+/- EV
Scene ModesPortrait, sport, landscape, close-up, sunset, backlight, candlelight, children, bright, long-time exposure, fireworks, self-portrait, night portrait, night landscape, blur reduction, high ISO, panorama, text
Digital ZoomUp to 5x
Self TimerYes, 2, 10, 2-shot); burst (3 shots) seconds
Movie FormatH.264, AAC, MP4 with audio with audio
Max. clip length: 1,740 seconds ()
Recording MediummicroSD, microSDHC, Built-in
File SystemFAT16, FAT32
File FormatJPEG (EXIF 2.3)
VideoStandard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary KLIC-7006
Product Bundle
SoftwareKodak EasyShare
Battery / Charger1 x Proprietary KLIC-7006 Lithium-ion rechargeable battery and charger
Flash Memory18.0MB Internal
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Notes 3-inch touchscreen LCD. Available in silver, blue, pink, and red.
More Photos
Kodak's EasyShare Touch M5370 digital camera. Image provided by Eastman Kodak Co. Click for a bigger picture!

Original Source Press Release:

Kodak Launches EASYSHARE TOUCH M5370 Digital Camera to Take Pictures Simply

New Essential Universal Li-Ion Battery Charger also released for a smarter, effortless way to charge

Rochester, NY. September 13, 2011 — Eastman Kodak Company (NYSE: EK) today announced the launch of the next generation KODAK EASYSHARE TOUCH Digital Camera featuring a new 16MP sensor and HD video which makes creative editing, organizing and sharing easy with a simple touch.

The enhanced EASYSHARE TOUCH Camera makes sharing photos easy with Kodak’s innovative and exclusive Share Button, while the responsive touch screen makes gliding through pictures effortless. Once connected to a PC, selected photos will automatically upload to sites like FACEBOOK and KODAK Gallery or can be emailed. The enhanced Share Button App builds on the success of the KODAK Share Button, enabling millions of people to easily share and transfer their favorite images. Face Tagging allows you to stay even more organized by enabling you to upload your images to FACEBOOK with your friends already tagged.

“The EASYSHARE TOUCH Camera offers the family ‘Chief Memory Officer’ great 16MP pictures or 720 HD video that can be simply shared with a touch,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “The EASYSHARE TOUCH Camera has a completely new compact and clean design with an intuitive touch screen and many additional features. These options allow consumers to effortlessly tap the screen to take a picture or add in effects like background blur and spot color easily from the touch screen.”

The EASYSHARE TOUCH Camera features Kodak’s Smart Capture capability to automatically set the camera based on your scene while Face Recognition recognizes and organizes pictures of your friends. Special shooting modes like KODAK Film effects, photo booth and over 20 scene modes bring creativity to your pictures while the 5X wide angle SCHNEIDER KREUZNACH lens makes it easy to take exceptional pictures from a distance.

Available this fall, at major retailers and Kodak.com, the EASYSHARE TOUCH Camera comes in silver, blue, pink and red for U.S. $179.95 MSRP.

New KODAK Essential Universal Li-Ion Battery Charger Announced Today:
In addition to the launch of the EASYSHARE Touch is the latest innovation in battery chargers - KODAK Essential Universal Li-Ion Battery Charger. Whether in a hotel room, an airport or at home, it is the smarter way to have devices ready to go -- no matter the camera brand. It features Kodak’s innovative blade array technology and offers effortless, carefree charging. Also included is a USB wall plug adapter for charging additional devices.


About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

Choose from the widest selection of KODAK Digital Cameras, Pocket Video Cameras and more at http://store.kodak.com.

© Kodak, 2011. KODAK, EASYSHARE and TOUCH are trademarks of Kodak.

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