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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Ambarella A7L system-on-chip. Photo provided by Ambarella Inc. PRESS RELEASE: Ambarella A7L Enables the Next Generation of Digital Still Cameras With 1080p60 Fluid Motion Video



First 32nm digital camera chip offers outstanding still image quality with ultra low power consumption

SANTA CLARA, Calif.--(BUSINESS WIRE)--Ambarella, Inc., a leader in low-power, high-definition video compression and image-processing semiconductors, has announced availability of the A7L system-on-chip (SoC), enabling the development of a new generation of HD video enabled Digital Still Cameras (DSCs). The A7L supports full 1080p HD H.264 video at 60 frames per second for fluid motion even during fast moving sports scenes and can capture up to thirty 16-megapixel still images per second. Its multi-frame, high ISO image capture and High Dynamic Range (HDR) processing ensure exceptional image quality, while the A7L’s lens distortion correction enables optimal results from wide angle and small form factor lenses. The A7L is fabricated in leading edge 32nm process technology, and requires only a single 16-bit DDR3 DRAM for extremely low power consumption and low system cost.

“The A7L offers a unique combination of outstanding still image quality and full 1080p60 HD video for the next generation of hybrid digital still cameras,” said Fermi Wang, Ambarella CEO. “We believe the chip’s incredibly low power consumption will not only extend battery life but inspire innovation in new camera form factors.”

“The Digital Still Camera market is forecasted to grow to over 150 million units in 2012, as new models offer both high still image quality and full HD video,” said Chris Chute, Research Manager, Worldwide Digital Imaging Solutions and Services of IDC. “Enabled by the wider adoption of CMOS sensors and availability of new SoC solutions, including Ambarella’s A7L, compact DSCs will be able to offer full resolution 60-frames-per-second HD video, a key feature for future market growth.”

The A7L includes hardware for real-time panorama sweep photography and offers a variety of video and still picture effects including: watercolor painting, drawing, miniature, pop color, and soft focus. It can deliver clear images even in low light conditions using 3D Motion Compensated Temporal Filtering (MCTF) and multiple exposures. Night time photography is optimized using advanced flash light support with multi-frame still image processing.

Ambarella's new reference design, based around the A7L system-on-chip. Photo provided by Ambarella Inc. Click for a bigger picture!


Ambarella's new reference design, based around the A7L system-on-chip.
Photo provided by Ambarella Inc.

Advanced Image Stabilization and Wireless Connectivity
Ambarella’s advanced Electronic Image Stabilization (EIS) with full rolling shutter correction for CMOS sensors allows the A7L to achieve sharp, steady images even when the camera is shaking. Designed for network-connected cameras, the A7L can simultaneously encode a full HD stream while encoding a second mobile resolution stream for uploading to the Internet or wireless streaming. A 600-MHz ARM11 CPU provides the required performance for a full set of connected camera software applications, including smart phone tethering and streaming over WiFi networks.

Pricing and Availability
The A7L SoC and DSC reference design kit and SDK are available immediately. Pricing information can be obtained directly from Ambarella at www.ambarella.com, or by calling +1-408-734-8888.

About Ambarella
Ambarella is a technology leader in low-power, high-definition video compression and image processing solutions. Ambarella products are helping to define a new class of hybrid consumer digital cameras that combine unmatched high-definition video and digital still images together in one device. Many top brand cameras and camcorders use Ambarella SoCs and are shipping worldwide. Ambarella technology is also widely used in television broadcasting with a significant amount of TV programming worldwide being transmitted using Ambarella compression chips. Additionally, Ambarella SoCs are well-suited to drive the latest generation of high-definition security IP cameras. Ambarella is the recipient of the Global Semiconductor Alliance (GSA) 2010 award for “Most Respected Private Semiconductor Company”. For more information about Ambarella, please visit http://www.ambarella.com.

All brand names, product names, or trademarks belong to their respective holders. Ambarella reserves the right to alter product and service offerings, and specifications and pricing at any time without notice. © 2011 Ambarella. All rights reserved.

The Ambarella A7L system-on-chip is capable of thirty 16-megapixel frames per second, 60fps Full HD video with H.264 compression, and a variety of functions such as sweep panorama, HDR imaging, and image stacking. Photo provided by Ambarella Inc. Photo provided by Ambarella Inc. Click for a bigger picture!


The Ambarella A7L system-on-chip is capable of thirty 16-megapixel frames per second, 60fps Full HD video with H.264 compression, and a variety of functions such as sweep panorama, HDR imaging, and image stacking.
Photo provided by Ambarella Inc.


(First posted on Monday, September 26, 2011 at 13:19 EDT)

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