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Toshiba's logo. Click here to visit the Toshiba website! Toshiba announces PDR-M11, -M21 and -M61 digicams!
By
(Monday, February 5, 2001 - 01:28 EST)

Toshiba Imaging Systems today announced that it would unveil a new line of digital cameras at the Photo Marketing Association trade show on February 11, 2001 at the Orlando Convention Center.

Toshiba's PDR-M61 digital camera, front right quarter view. Courtesy of Toshiba.

Toshiba, which took top honors at last yearıs DIMA Digital Camera Shoot-Out at PMA with its PDR-M5 two-megapixel model, will be introducing four new cameras at the show. The company notes that, as a special offer to current owners of Toshiba cameras attending the show, it will offer free software upgrades to enhance image quality and storage capabilities.
"These new cameras combine first class photo output with versatility and low cost of ownership," said Doug Freck, Vice President & General Manager,
Toshiba Imaging Systems. "Amateur photographers, business people or anyone looking to explore the exciting and fun world of digital imaging will find these cameras ideally suited to meet their needs for ease-of-use, value and crystal-clear picture taking with true-to-life colors."
Toshiba's four new cameras are:
  • The PDR-M11 - 1.3 megapixel CCD, priced at $249, aimed at novice photographers and casual users sharing photos over the web and via e-mail. Features USB connectivity, SmartMedia storage, a fixed focus all-glass lens (F2.8/F8.0), and resolutions of 1280x960 or 640x480.
  • The PDR-M21 - Priced at $349, a 2.1-megapixel digital camera equipped with a 2X digital zoom, SmartMedia storage and USB connectivity. Features a 6-element auto focus lens (F3.0/F8.0), resolutions of 1600 x 1200 or 800 x 600.
  • The PDR-M61 - For $399 this camera features a 2.3 megapixel CCD offering resolutions as high as 1792 x 1200. USB connectivity, SmartMedia storage, all-glass 38mm-equivalent lens with 3X optical zoom and macro capabilities, plus 'super-fast circuitry for quick start-ups and less processing time between shots'.
  • The PDR-M65 - 3.3 megapixel camera with 3X optical zoom, an MSRP of only $599, USB connectivity, SmartMedia storage, a five-mode automatic flash system, and a 2X digital playback zoom. Resolutions up to 2048 x 1536 pixels in JPEG format.
Of the four cameras, the PDR-M65 was announced last month, and the PDR-M61 appeared on Toshiba's website recently and was covered in our news item of last week. The other cameras are new, and we hope to have photos of them soon!

Original Source Press Release:

Toshiba to Showcase Next Generation of Digital Cameras at Photo Marketing Association Show

IRVINE, CA, February 5, 2001 -- Toshiba Imaging Systems, a division of
Toshiba America Information Systems, Inc., announced today that it would
unveil a new line of state-of-the-art digital cameras at the Photo Marketing
Association (PMA) trade show on February 11, 2001 at the Orlando Convention
Center.

Toshiba, which took top honors at last yearıs DIMA Digital Camera Shoot-Out
at PMA with its popular PDR-M5 two-megapixel model, will be introducing
four new cameras at booth No. 1233. As a special offer to current owners of
Toshiba cameras attending the show, the company is offering free software
upgrades that enhances image quality and storage capabilities.

"These new cameras combine first class photo output with versatility and low
cost of ownership," said Doug Freck, Vice President & General Manager,
Toshiba Imaging Systems. "Amateur photographers, business people or anyone
looking to explore the exciting and fun world of digital imaging will find
these cameras ideally suited to meet their needs for ease-of-use, value and
crystal-clear picture taking with true-to-life colors."

The Toshiba introductions are:

  • The PDR-M11 sports a 1.3 megapixel CCD image sensor and is priced at
    $249, making it an ideal starter model for novice photographers and casual
    users who share photography over the web and via e-mail. As easy to use as
    a standard "point-and-click" camera, the PDR-M11 offers USB technology,
    SmartMedia storage, a fixed, all-glass lens (F2.8/F8.0), and resolution
    modes of 1280x960 or 640x480.
  • Priced at $349, the PDR-M21 is a 2.1-megapixel digital camera equipped
    with a 2X digital zoom, SmartMedia storage and USB technology. The extra
    care in the design of its 6-element auto focus lens (F3.0/F8.0) assures
    professional-level results, and enables users to print color photos up to 7
    inches x 10 inches with sharper details and crisp edges. Users have a choice
    of shooting modes of either 1600 x 1200 or 800 x 600 for smaller files.
    Sleek and compact, the PDR-M21ıs contemporary styling will appeal to
    design-conscious consumers.
  • The easy-to-use PDR-M61 ($399) offers an advanced 2.3 megapixel CCD that
    is able to deliver photo-realistic images with vivid color and detail at
    resolutions as high as 1792 x 1200. It holds several advantages over other
    cameras in the sub-$400 category, including USB downloading, SmartMedia
    storage, an all-glass 38mm, 35mm equivalent lens with 3X optical zoom and
    macro capabilities, plus super-fast circuitry for quick start-ups and less
    processing time between shots.
  • The PDR-M65 3.3 megapixel camera with 3X optical zoom provides consumers,
    photography enthusiasts and business users with a compact, high-quality,
    low-cost camera that incorporates state-of-the-art imaging performance with
    exceptional ease-of-use. Carrying an MSRP of only $599, it features
    lightning-fast USB downloading, SmartMedia storage, a five-mode automatic
    flash system, and a 2X digital playback zoom. It captures brilliant color
    pictures in resolutions up to 2048 x 1536 pixels in universal JPEG format.
For information, U.S. customers call 1-800-288-1354. Fax, 1-800-640-8674.
Or visit Toshiba on the Web at http://www.dsc.toshiba.com.

Headquartered in Irvine, California, Toshiba Imaging Systems is a division
of Toshiba America Information Systems, Inc., and part of the $48 billion
Toshiba Corporation, a global leader in high technology products with 307
major consolidated subsidiaries worldwide.
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