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Imerge's logo. Click here to visit the Imerge Consulting website! Imerge sees digicam sales growth slowing!
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(Monday, February 5, 2001 - 13:43 EST)

Market research company Imerge Consulting finds that digicam sales growth slowed in 2000...

A new consumer digital camera report from Imerge Consulting Group LLC finds that U.S. consumer digital camera sales growth slowed from 79.3% unit growth in 1999 to 51.4% in 2000 with 3.8 million in units sold, generating over $1.8 billion in street revenue. The new report, entitled 'The Worldwide Digital Camera Forecast and Market Overview, 2000 - 2005', is now available from Imerge's website.
"Nearly all digital camera vendors saw accelerated growth through the summer of 2000. A downturn in sales occurred in August through October. Sales picked back up in November and December primarily due to incentives at retail, but not enough to positively effect the over-all growth rate. Because of the necessary three to six month lead-time for procuring components for manufacturing, most manufacturers are still in maximum capacity-ramp-up mode and have not forecasted for this hiccup. This could result in a minor glut of unsold digital cameras on the U.S. market by the end of 2001. We believe this is directly associated the nation’s overall economic slowdown and also related to the recent downturn in PC sales," asserts Imerge Consulting Group’s Principal Analyst, Ron Tussy.

"The worldwide market for digital cameras also experienced a slight slowdown in unit sales as well but was not as negatively effected as the U.S. Demand outpaced manufacturing capacity for the second year in a row as components such as LCDs, CCDs, microprocessors and flash, NAND and DRAM memory were in short supply for three quarters of 2000," says Tussy.
The report says that digital camera manufacturing capacity was eased towards the end of 2000 as Taiwanese OEM suppliers began manufacturing in Mainland China and Malaysia for branded Japanese and U.S. camera vendors, supplying programs for 1.3 mega-pixels and 2.0+ mega-pixels, in many cases utilizing Ricoh's 2x optical zoom lens assemblies.

The report provides five-year (2000 - 2005) unit, ASV and street revenue forecasts, and new segmentation for low-end, mid range and high-end consumer digital cameras. Regions covered are the U.S., Japan, Europe and ROW. It identifies top market share leaders for each segment, their unit volumes and revenue and channel segmentation with forecasted volumes for each segment/channel, as well as a trend analysis for 2001 and beyond.

The report is available by calling Imerge Consulting Group LLC at 650-631-5737, emailing tussy@ix.netcom.com or by visiting Imerge's website.

Source: Imerge Consulting website

Original Source Press Release:

Imerge Communiqué - Consumer Digital Camera Sales Juggernaut Slows in 2000

Belmont, CA Feb. 5, 2001 -- A definitive new consumer digital camera report from Imerge Consulting Group LLC asserts that U.S. consumer digital camera sales cooled from 79.3% unit growth in 1999 to 51.4% in 2000 with 3.8 million in units sold, generating over $1.8 billion in street revenue. Imerge’s new report, The Worldwide Digital Camera Forecast and Market Overview, 2000 - 2005 is now available at www.imergeconsulting.com

"Nearly all digital camera vendors saw accelerated growth through the summer of 2000. A downturn in sales occurred in August through October. Sales picked back up in November and December primarily due to incentives at retail, but not enough to positively effect the over-all growth rate. Because of the necessary three to six month lead-time for procuring components for manufacturing, most manufacturers are still in maximum capacity-ramp-up mode and have not forecasted for this hiccup. This could result in a minor glut of unsold digital cameras on the U.S. market by the end of 2001. We believe this is directly associated the nation’s overall economic slowdown and also related to the recent downturn in PC sales, asserts Imerge Consulting Group’s Principal Analyst, Ron Tussy."

"The worldwide market for digital cameras also experienced a slight slowdown in unit sales as well but was not as negatively effected as the U.S. Demand outpaced manufacturing capacity for the second year in a row as components such as LCDs, CCDs, microprocessors and flash, NAND and DRAM memory were in short supply for three quarters of 2000, says Tussy."

Digital camera manufacturing capacity was eased towards the end of 2000 as Taiwanese OEM suppliers began manufacturing in Mainland China and Malaysia for branded Japanese and U.S. camera vendors, supplying programs for 1.3 mega-pixels and 2.0+ mega-pixels, in many cases utilizing Ricoh’s 2x optical zoom lens assemblies.

This report provides a five-year, (2000 - 2005) unit, ASV and street revenue forecasts, and new segmentation for low-end, mid range and high-end consumer digital cameras. Regions covered are the U.S., Japan, Europe and ROW. The report identifies top market share leaders for each segment, their unit volumes and revenue and channel segmentation with forecasted volumes for each segment/channel. It also includes the industry's most recognized trend analysis for 2001 and beyond.

This affordable report and other’s are available by calling Imerge Consulting Group LLC at 650-631-5737 or at: tussy@ix.netcom.com or by visiting www.imergeconsulting.com

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