World’s Lightest 3x Zoom Digital Camera Takes the Guesswork Out of Digital Photography

MELVILLE, NY, April 25, 2001 – Nikon (www.nikonusa.com), the world leader in photography, today introduced the Coolpix® 775, the first digital camera to feature a One-Touch button to allow users to upload digital images directly to the desktop or the Web. The ultra-compact Coolpix 775 packs a 3x zoom lens and 2.14 megapixel CCD into the lightest, pocket-sized point-and-shoot digital camera. The Coolpix 775 is perfect for capturing digital photos anywhere, anytime, quickly and easily, and packs a host of easy-to-use features in a package weighing a mere 6.5 ounces. Nikon has always been known for advancing photography – the Coolpix 775 will reinvent the way people share digital photos.

“The Nikon Coolpix 775 truly takes the guesswork out of digital photography,” said Deborah Sauer, general manager, marketing, Nikon Consumer Digital Products and Compact Cameras. “Its combination of shooting modes, One-Touch to the web capability and Nikon digital image quality and design really makes digital photography easy. Whether you‘re a proud parent waiting to shoot a baby’s first steps or a college student sharing photos of spring break with friends, the Coolpix 775 ensures you won’t miss an important shot.”

One-Touch Transfer Button on the Camera Offers Immediate Uploading to Web

Sharing digital photos, emailing friends and family, printing digital photos and creating online photo albums has never been easier. The process is simple and easy: after pictures are taken, users connect the camera to a computer (with the included USB cable), press the “Transfer” button on the back of the camera, and photos can be automatically moved to the desktop or uploaded to NikonNet (www.nikonnet.com) through NikonView software. NikonView is included with the camera and can be easily installed on any compatible computer. Once photos are uploaded to NikonNet, the user can save the images, share them via e-mail or create online photo albums.

Great Digital Photos Just a Simple Click Away

The Coolpix 775 combines superior Nikon technology - the technology that people who know photography respect and use - with easy-to-use automatic operation to ensure users get a great picture with the click of a button, without having to worry about adjusting controls. To make sure the ideal shot was taken, the camera’s quick review function allows users to view images captured on � of the LCD monitor while simultaneously viewing the live action, ensuring you don’t miss the next picture.

For added ease-of-use, the Coolpix 775 provides a number of convenient controls that offer one-touch simplicity when operating the camera. With a simple turn of the Mode Dial users can get the best photo in a variety of situations by allowing the camera to automatically focus, set exposure and balance color. Users can choose from one of seven Scene Modes including party/indoor, backlight, portrait, night portrait, landscape, beach/snow and sunset mode.

To provide added shooting flexibility, the camera offers a versatile zoom range which lets users get close to the action when objects are far away or zoom out when taking group photos or shooting in close proximity. At the heart of the camera’s zoom capabilities is Nikon’s exclusive 3x Optical Zoom-Nikkor lens, featuring a zoom range of 38-115mm (35mm equivalent).

To ensure crisp, clear and vivid images, the Coolpix 775 features
256-element Matrix Metering, advanced image-processing and 2.14-megapixel CCD that produces sharp and clean 8 x 10-inch pictures. The camera also offers a Movie Mode that allows users to create QVGA movies for up to 40 seconds at approximately 15 frames per second.

“On the Go” Digital in an Easy-To-Grip, Pocket-sized Package

Ultra-compact and light, the Coolpix 775 digital camera can be easily carried in a pocket or purse to ensure that users can capture life’s spontaneous moments. Weighing a mere 6.5 ounces (not including battery or memory card), the Coolpix 775 is the lightest 3x zoom digital camera in the world. The camera also features a comfortable side grip for easy shooting and access to all the camera’s controls.

The Coolpix 775 digital camera includes the new NikonView 4 software, which gives users ultimate control of how they save, view, store and use their digital images. For added image creativity, the camera features an easy-to-use suite of software from ArcSoft. PhotoImpression™ 2000, is a fun manipulation package that allows users to edit, retouch or apply special effects to photos. ArcSoft VideoImpression™ lets users edit and share their QuickTime movies. PhotoPrinter Pro� 2000 makes it possible to create prints easily, in varying sizes on one sheet of printer paper. The Coolpix 775 also offers ArcSoft Panorama Maker� 2000, which lets users easily stitch together a number of images to automatically create beautiful panoramic photographs ready to print or e-mail.

The Coolpix 775 comes with everything you need for quick and easy digital photography right in the box, offering a great overall value. In addition to the Coolpix 775 camera, users get a USB cable for plug-and play simplicity, an 8 MB Type I CompactFlash™ memory card and a rechargeable lithium-ion battery with charger (a $50 value). Available in stores in July 2001, the Coolpix 775 has an MSRP of $449.95.

About Nikon

Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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