|Nikon Inc. Selects Lexar Media Digital Film for the Coolpix 995 Digital Camera|
FREMONT, Calif., April 26 /PRNewswire/ -- Lexar Media, Inc., a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market, announced today that Nikon Inc. has selected Lexar Media's CompactFlash(TM) digital film for the Coolpix 995 high-performance consumer digital camera. The bundled card will have a 16 megabyte capacity with an 8x speed (where 1x=150 kilobytes sustained write speed per second).
``Lexar Media and Nikon have had a relationship since both companies joined forces to bundle our digital film with the Nikon Coolpix 880 and 990 digital cameras,'' said John Reimer, Lexar Media's president and CEO. ``Consumer response to this co-marketing arrangement has been significant, as evidenced by the high demand for the Nikon's Coolpix product line and Lexar Media CompactFlash digital film.''
``Professional and amateur photographers in the market for a high-performance, high-megapixel digital camera appreciate the speed advantage of Lexar Media digital film,'' Reimer continued. ``Beyond speed, they know that Lexar Media digital film maximizes their camera's key features, which is what attracted them to digital photography in the first place.''
About Lexar Media
Lexar Media, Inc. is a leading designer, developer and marketer of award-winning digital film and connectivity solutions for the professional, commercial and amateur digital photography markets. The adoption of Lexar Media's digital film and connectivity products for use with digital cameras and other digital devices is driven by Lexar Media's innovation in write speed technology, which is the cornerstone of its patented controllers. Lexar Media's other digital photography related products include ``Shoot & Share'' image browsing and editing software, an online photofinishing service at Printroom.com, and a Web-based educational digital photography site at SayCheese.com. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. For more information, please call 800-789-9418 or visit www.digitalfilm.com.
About Nikon USA
Nikon is the world leader in 35mm film and digital photography. Nikon Inc. is the U.S. distributor of world-renowned Nikon professional 35mm photography systems, Nikon digital still cameras, electronic imaging film scanners, compact automatic Nikon 35mm and Advanced Photo System cameras, the Nikon Speedlight system, interchangeable Nikkor lenses, Nikonos underwater photographic systems and Nikon sports and recreational optics. For more information contact Nikon at 800-NIKON-UX, or visit Nikon at http://www.nikonusa.com .
Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar's digital film. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and market products that are commercially accepted and Lexar's business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2000, filed with the Commission on April 2, 2001. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.
NOTE: Lexar Media, SayCheese.com, Shoot & Share and the Lexar Media logo are trademarks of Lexar Media, Inc. Lexar Media Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.