Advanced Micro-Porous Coating Technology Gives TDK Ink-Jet Photo Papers Superb Color Reproduction With Razor-Sharp Image Quality

GARDEN CITY, N.Y.--(BUSINESS WIRE)--April 26, 2001-- TDK, a world leader in digital media, today announced the introduction of the industry's most advanced line of ink-jet photo paper. Drawing on its experience in the coating technologies necessary to create high-performance recording media, TDK has created a line of ink-jet photo papers with unmatched color purity, razor-sharp image detail and superior stability and durability. TDK ink-jet papers are the ideal solution for creating photo-quality printouts from digital camera images, as well as output from professional graphics applications, treasured family photographs or wherever the highest-quality photographic image reproduction is desired.

``The popularity of digital cameras and high-performance ink-jet printers has created a tremendous demand for specially formulated papers capable of reproducing digital images with the look and feel of traditional film prints,'' noted TDK's Bruce Youmans, Executive Director of Marketing. ``TDK's experience in advanced media coating technologies has enabled us to create an extremely sophisticated type of ink-jet photo paper that offers high-resolution printouts, with extraordinary color, detail and durability. It's a level of peformance that will make TDK ink-jet papers the choice of both professionals and consumers.''

Unique Multi-Layer Coating Technology for High-Resolution and Longer Life

TDK ink-jet photo paper utilizes a breakthrough multi-layer coating technology atop a durable resin-coated backing stock. Key to the paper's superior image-reproducing capability is a special Inkset® Micro-Porous Coating Layer that ensures maximum ink absorption and minimal paper swelling. The result is precisely defined dot shapes, ultra-fine image resolution and extraordinary sharpness and detail. A Super White Diffusion Control Layer ensures brighter, more lifelike color reproduction, and an instant-dry top coat enables photo images to be handled immediately after printing.

TDK ink-jet photo paper is available in two grades: heavy weight Reference (11.8 mil, 305 g/m) and Professional (10.2 mil, 260 g/m). Reference is available in gloss finish only; Professional is available in both gloss and matte finish.

TDK Reference and Professional grade ink-jet photo papers will be available in 20-sheet packages and will be sold initially through the TDK eStore (www.tdk.com/paper) beginning April 2001. TDK Reference is available in 8-1/2`` x 11'' and 13` ` x 19'' sizes, while TDK Professional is available in 4`` x 6'' and 8-1/2` ` x 11'' sizes. Retail pricing is as follows: Reference Gloss Finish, $17.99 per 8-1/2`` x 11'' pack and $37.99 per 13` ` x 19'' pack; Professional Gloss Finish, $5.99 per 4`` x 6'' pack and $13.99 per 8-1/2`` x 11'' pack; Professional Matte Finish, $13.99 per 8-1/2`` x 11'' pack.