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SimpleTech's DrivePak, part of the PhotoStor bundle. Courtesy of SimpleTech. SimpleTech announces photo storage solution!
(Wednesday, June 13, 2001 - 18:36 EDT)

Bundle consists of portable hard drive, flash card reader, 32MB CompactFlash card and software...

California-based SimpleTech Inc. (formerly known as Simple Technology) has announced a new bundle aimed at digital camera users which it feels makes it easy to 'to capture, edit, store and share thousands of digital images'. Not to be confused with portable storage solutions such as Minds@Work's Digital Wallet and Nixvue's Digital Album, the SimpleTech bundle consists of a 4GB portable USB hard drive, 32MB CompactFlash card and USB CompactFlash reader, and MGI PhotoSuite III SE software - no provision is made for copying images from CompactFlash to the hard drive without a computer.

Essentially, the system is useful for transferring large quantities of images from one computer to another, or perhaps for temporarily storing images before writing them to another media such as CD. Even here though, a USB hard disk drive will not provide sufficient speed to burn a CD from, so images would need to be moved to an internal PC hard drive before the CD can be burned.

This seems to be a case of a product looking for a purpose, and not the other way around - using the portable hard disk drive as permanent storage is not wildly cost-effective - and even if it were, why not just buy a large hard drive to install on your PC? With no provision for offloading images in the field without a power source and a computer with USB connectivity and appropriate drivers installed, the SimpleTech PhotoStor bundle will likely only be of use to people who regularly transfer large quantities of images from one machine to another, and who don't take often stray from their PC.

The SimpleTech PhotoStor bundle is available immediately at a suggested price of $199.

Source: BusinessWire

Original Source Press Release:

SimpleTech Launches PhotoStor Digital Photo Album; Solution Helps Photo Buffs Capture, Edit, Store and Transport Thousands Of Digital Images

SANTA ANA, Calif.--(BUSINESS WIRE)--June 11, 2001--SimpleTech, Inc., a technology solutions provider offering products based on DRAM, SRAM, flash memory and storage technologies, today introduced its PhotoStor Digital Photo Album, a key addition to its family of value pack products.

Advancing SimpleTech's commitment to offer complete solution kits that help consumers master the digital media experience, PhotoStor combines a unique mix of products that make it easy for novice digital photo buffs as well as seasoned professionals to capture, edit, store and share thousands of digital images.

The cost-effective PhotoStor experience begins with SimpleTech's 32MB Compact Flash card, with enough capacity to capture approximately 100 jpg-quality digital pictures. Next, SimpleTech's FlashLink(TM) card reader, which connects to the user's PC, allows for the transfer of captured images from the CompactFlash card to the PC using a USB standard interface at 30 times the speed of a standard serial port. Third, using the value pack's MGI PhotoSuite III SE software, a popular digital darkroom product, the user may enhance, edit and catalog the transferred digital images.

Finally, the edited images as seen on the PC may be sent to SimpleTech's 4GB DrivePak, an external portable USB drive that stores and organizes thousands of images in an easy-to-use digital album format. The DrivePak storage unit not only allows for easy transfer of the edited digital images to and from USB-enabled computers, but avoids taxing the internal storage space of the user's PC.

"With a suggested retail price of $199, PhotoStor takes the mystery out of digital photography and helps any photo buff to become a creative and fully equipped digital photographer," said SimpleTech product manager Charles Hayes. "PhotoStor's 4GB storage capability is equivalent to sixteen 250Mb Iomega ZIP disks and six 650Mb read/write CDs. Using the PhotoStor concept, we can expand to up to 30GB of storage to meet market demand -- and the same tool can also be used to capture and store MP3 music."

According to Jeanclaude Toma, vice president of marketing for SimpleTech, PhotoStor combines completeness of solution, ease of use, and cost savings in a product that photographers at all levels can understand and enjoy.

"PhotoStor is a perfect example of the way SimpleTech can maximize the synergies of its broad product mix to provide complete solutions to digital image management," Toma said.

PhotoStor is available on-line through computers4sure, at www.computers4sure.com/product.asp?productid=277137, buy.com at www.us.buy.com/retail/product.asp?sku=10283144 and egghead.com at www.egghead.com/category/inv/00324784/03977621.htm.

SimpleTech, Inc., a leader in the design, manufacture and marketing of custom and standard memory solutions, offers a broad array of DRAM, SRAM and flash memory products. The company is headquartered in Santa Ana, California. For information, visit the company's web site at www.simpletech.com.

This release may contain forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted. Important factors which could cause actual results to differ materially from those expected or implied in the forward- looking statements are detailed under "Risk Factors" in filings with the Securities and Exchange Commission made from time to time by SimpleTech, including its Registration Statement on Form S-1 declared effective on September 29, 2000, and its periodic reports on Forms 10-K, 10-Q, and 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward- looking statements include the risks that its Value Pack products may not be compatible or perform in the manner anticipated; customer use of Value Pack products may not grow as anticipated; and new and changing technologies may limit the applications of Value Pack products. SimpleTech undertakes no obligation to release publicly any revisions to forward-looking statements to reflect events or circumstances after the date hereof.

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