|OFOTO REDESIGNS WEB SITE|
Redesigned Site Emphasizes Ease of Use, With Larger Photo Views and Simplified Shopping
EMERYVILLE, Calif. - July 10, 2001 - Ofoto, Inc. (www.ofoto.com), the online photography service, today unveiled a revamped Web site designed to make Ofoto the easiest online photo site to use so that even non tech-savvy photographers can get more out of their pictures by putting them online. The new site is centered around members' photographs and uses larger photo views and darker background colors to highlight the photography. The redesign has been underway since the beginning of the year and was aided by feedback from Ofoto customers.
The redesign organizes the site into five functional areas or tabs - View and Edit Albums, Share Albums, Buy Prints, Add Photos and Ofoto Store. With this overview, people can more easily access what they came to do, as well as easily explore the full range of Ofoto's features and services.
Highlights of the site redesign include:
"Helped by feedback from our customers, the Ofoto redesign team did a terrific job creating what I think is now the easiest photo Web site to use," said James Joaquin, President, Ofoto, Inc. "We have parents and grandparents coming to Ofoto every day who are new to e-commerce and often the Internet in general, but who are anxious to understand it so they can access the pictures that their families have shared with them. Our redesign aims to help these folks view, share and get great prints of their photos as easily as possible."
- Easier-to-use site navigation and shopping, with more intuitive, step-by-step processes
- Larger views of members' photos, with photo-complimentary background colors
- Interactive Tour that allows visitors to experience what Ofoto offers before joining
- Step-by-step picture sharing
- Photo resolution requirements available earlier in ordering process
- New Reference Desk, with digital camera guide and photo tips
- Ofoto Store that groups frames, cards, albums and other photo merchandise in one place
- Help and tips on each page of the site
Ofoto, Inc. (www.ofoto.com) is an online photography service that offers top-quality prints for digital and film camera users as well as film processing and private online image sharing and storing. The site provides free editing and creative tools, such as photo borders, as well as albums, picture frames, photo cards and other merchandise. Founded in July 1999, Ofoto has harnessed the convergence of imaging and information technology - known as infoimaging - to give consumers more ways than ever before to share their lives through pictures. Ofoto runs its own digital photo lab seven days a week and offers 24-hour customer support. Ofoto also prints for partners such as Amazon.com, Corbis, Excite@Home, Getty Images, HP, Intel, PhotosToGo and Sony's ImageStation. Ofoto, based in Emeryville, California, is a wholly-owned subsidiary of Eastman Kodak Company.