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Ofoto's logo. Click here to visit the Ofoto website! Ofoto launches redesigned site!
(Tuesday, July 10, 2001 - 13:33 EDT)

New look promises easier navigation, better photo sharing...

Ofoto Inc. has today distributed a press release announcing the launch of its new-look website. The company says the site has been designed for easier navigation and shopping, and uses step-by-step structures to simplify processes such as sharing photos. The site has also been designed to emphasise members' photos more, with darker background colors and larger versions of members images available (although as far as we can see, it is still not possible to download full-sized originals of images you've uploaded to the site).

Ofoto's new design also offers an interactive tour for new members and a 'reference desk' that groups useful info on buying and using a digital camera, and provides users with information as to what size their images will print at satisfactorily earlier in the ordering process.

Source: Ofoto Inc.

Original Source Press Release:


Redesigned Site Emphasizes Ease of Use, With Larger Photo Views and Simplified Shopping

EMERYVILLE, Calif. - July 10, 2001 - Ofoto, Inc. (www.ofoto.com), the online photography service, today unveiled a revamped Web site designed to make Ofoto the easiest online photo site to use so that even non tech-savvy photographers can get more out of their pictures by putting them online. The new site is centered around members' photographs and uses larger photo views and darker background colors to highlight the photography. The redesign has been underway since the beginning of the year and was aided by feedback from Ofoto customers.

The redesign organizes the site into five functional areas or tabs - View and Edit Albums, Share Albums, Buy Prints, Add Photos and Ofoto Store. With this overview, people can more easily access what they came to do, as well as easily explore the full range of Ofoto's features and services.

Highlights of the site redesign include:

  • Easier-to-use site navigation and shopping, with more intuitive, step-by-step processes
  • Larger views of members' photos, with photo-complimentary background colors
  • Interactive Tour that allows visitors to experience what Ofoto offers before joining
  • Step-by-step picture sharing
  • Photo resolution requirements available earlier in ordering process
  • New Reference Desk, with digital camera guide and photo tips
  • Ofoto Store that groups frames, cards, albums and other photo merchandise in one place
  • Help and tips on each page of the site
"Helped by feedback from our customers, the Ofoto redesign team did a terrific job creating what I think is now the easiest photo Web site to use," said James Joaquin, President, Ofoto, Inc. "We have parents and grandparents coming to Ofoto every day who are new to e-commerce and often the Internet in general, but who are anxious to understand it so they can access the pictures that their families have shared with them. Our redesign aims to help these folks view, share and get great prints of their photos as easily as possible."

Ofoto, Inc. (www.ofoto.com) is an online photography service that offers top-quality prints for digital and film camera users as well as film processing and private online image sharing and storing. The site provides free editing and creative tools, such as photo borders, as well as albums, picture frames, photo cards and other merchandise. Founded in July 1999, Ofoto has harnessed the convergence of imaging and information technology - known as infoimaging - to give consumers more ways than ever before to share their lives through pictures. Ofoto runs its own digital photo lab seven days a week and offers 24-hour customer support. Ofoto also prints for partners such as Amazon.com, Corbis, Excite@Home, Getty Images, HP, Intel, PhotosToGo and Sony's ImageStation. Ofoto, based in Emeryville, California, is a wholly-owned subsidiary of Eastman Kodak Company.

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