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Canon PowerShot A300
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Quick Review
Canon PowerShot A300 Digital Camera
 |
Camera
QuickLook |
| Review
Date |
05/14/03 |
|
User Level |
Novice to Advanced |
|
Product Uses |
Family / Travel / Special Events |
|
Digicam Design |
Automatic Exposure Control |
|
Picture Quality |
Good, 3.2-megapixel
CCD |
|
Print Sizes |
4x6, 5x7,
8x10 inches |
|
Availability |
Now |
| Suggested Retail
Price |
$229 |
Introduction
The Canon name has been associated with high quality cameras and lenses for
so long that nearly every photographer, regardless of skill level, is familiar
with the brand. In the digital arena, Canon's continued their history of innovation
with a broad line of products ranging from entry-level models all the way to
no-holds-barred digital SLRs for professional photographers. Their consumer
digicams are distinguished by superb design, sharp lenses, and excellent color.
Last year, Canon reached further into the entry-level end of the market with
the introduction of the 2.1-megapixel A200 and its lower-resolution brother,
the A100. The A100 and A200 were affordable cameras with surprisingly strong
feature sets and the trademark Canon picture quality. This year, the A300 updates
the line with a larger, 3.2-megapixel CCD, a few additional exposure options,
and a slightly different body design (mainly a sliding lens cover as opposed
to a rotating cover/switch). The extra exposure features include a manual white
balance setting, more extensive metering options, and sound recording. The combination
of features and image quality offered by the A300 is quite unusual for an entry-level
camera, yet it retains excellent ease of use in full-auto mode, making it very
suitable for novice users. While I'm not personally a fan of non-zoom cameras,
I recognize that they have an important place in the market, and the A300 deserves
a good look if you're shopping in that category. Read on for all the details.
Camera Overview
With exactly the same dimensions and weight as the previous PowerShot A200, the PowerShot A300 offers the same great Canon features in a very portable body. Boasting a larger CCD than the A200, the A300 features a full 3.2 megapixels of resolution, for a maximum image size of 2,048 x 1,536 pixels (suitable for printing as large as 8x10 inches). Trim enough to fit into a larger shirt pocket and most average purses, the A300 is reasonably lightweight as well. A new sliding lens cover replaces the rotating lens cover of the A200, for a sleeker front panel. Limited camera controls and full automatic exposure mean you can literally just point and shoot most of the time, without worrying over a lot of exposure decisions.
The A300 features a 5.0mm fixed focal length lens (equivalent to a 33mm lens on a 35mm camera, a fairly wide angle), with a maximum aperture of f/3.6. The sliding lens cover powers on the camera, placing it into Record mode. A maximum 5.1x digital zoom is available, but keep in mind that digital zoom generally decreases the overall image quality, as it simply crops out and enlarges the center pixels of the CCD's raw image. Thus, detail will decrease and the image become softer in direct proportion to the amount of zoom you select. Focus is automatically controlled, and ranges from 7.9 inches (20 centimeters) to infinity in normal mode, and from 2.0 to 7.9 inches (5 to 20 centimeters) in Macro mode. (Producing surprisingly good macro performance for an entry-level model.) An Infinity fixed-focus mode is also available. The A300 employs the same sophisticated, five-point AiAF (Artificial Intelligence Autofocus) system used on the ELPH models to determine focus, which uses multiple points across a broad active area in the center of the image to calculate the focal distance. You can also switch to a spot AF mode, which judges focus from the center of the frame. I've always found the AiAF system to be very precise, especially with subjects that are slightly off center. Also built-in to the A300 is an AF assist light, which aids the focus mechanism in low lighting.
The A300 has a reverse Galilean-type optical viewfinder, as well as a 1.5-inch color LCD monitor. I'm personally not terribly fond of viewfinders of this type because the field of view is strongly affected by lateral eye position, leading to framing errors if your eye is shifted one way or the other. They're the rule rather than the exception on entry-level cameras like the A300 though, so no marks off to Canon for using one here. The optical viewfinder is slightly less accurate than average, at 83% frame coverage, while the LCD viewfinder is 98% accurate. In capture mode, the LCD reports a fair amount of camera information, but excludes exposure information such as aperture and shutter speed.
While exposure control is mainly automatic, the A300 does offer several exposure features. Shutter speeds range from 1/2,000 to one second, but are not reported to the user. The camera automatically employs a Noise Reduction system for exposures between one and 1/6-second. Two main exposure modes are available, Auto and Manual (both accessed by holding down the Set button until the mode menu appears). In straight Auto mode, the camera essentially controls everything about the exposure except for file size, flash mode, and digital zoom. Manual mode provides more hands-on control, with White Balance, Exposure Compensation, ISO, and several creative effects. Camera operation is straightforward and simple, with a familiar control layout to other Canon PowerShot models. Pressing the Shutter button halfway sets focus and exposure, and the small LEDs next to the optical viewfinder tell you when the camera is ready to take the picture.
The A300 uses an Evaluative metering system, which means that the camera divides the image area into zones and evaluates each zone to determine the best overall exposure. You can also opt for Center-Weighted and Spot metering modes, by pressing the up arrow of the Four-Way Arrow pad. Exposure Compensation increases or decreases the overall exposure from -2 to +2 exposure equivalents (EV) in one-third step increments, through the Function menu (accessed by pressing the Function button). The same menu enables the White Balance setting, which offers Auto, Daylight, Cloudy, Incandescent, Fluorescent, Fluorescent H, and Custom (manual) settings. A Photo Effects option adjusts sharpening, color, and saturation. In Auto mode, the camera automatically adjusts the ISO sensitivity setting, but in Manual mode, the available ISO range includes 50, 100, 200, and 400 values, in addition to an Auto setting. The A300's built-in flash operates in Auto, Red-Eye Reduction Auto, Forced On, Suppressed, and Slow-Syncro modes, and is effective to approximately 6.7 feet (2.0 meters).
A 10-second self-timer option counts down by flashing a small LED on the front of the camera before firing the shutter, giving you time to duck around the camera and get into the shot. (Through the Record menu, you can set the countdown to only two seconds.) Stitch-Assist mode is the A300's panoramic shooting mode, which lets you shoot as many as 26 consecutive images. The series of images can then be "stitched" together into one panoramic frame with the accompanying software. The A300 also has a Movie Record mode, which records moving images with sound for as long as 30 seconds per clip, depending on the resolution setting and amount of memory card space. (Movies are recorded at either 640 x 480, 320 x 240, or 160 x 120 pixels.) Finally, a Continuous Shooting mode captures a series of consecutive images (much like a motor drive on a traditional camera), at approximately 2.2 frames per second, for as long as the Shutter button is held down. The actual frame rate will vary with the resolution setting, and the total number of images will depend on the amount of memory card space and file size. The A300 also offers Canon's My Camera menu, which lets you customize camera operating sounds and display screens, even as far as letting you use your own image as a startup display.
The A300 stores images on CompactFlash Type I memory cards. A 16MB card accompanies the camera, but I recommend picking up a larger capacity card, which can be found in sizes as large as a gigabyte or more. (Memory cards are cheap enough these days that you should really consider a 64MB card as a minimum.) The camera utilizes two AA-type batteries or an optional AC adapter for power, and a set of single-use alkaline batteries comes with the camera. Battery life is surprisingly good for a camera powered by only two AA batteries, but as always, I strongly recommend purchasing a couple of sets of high-capacity NiMH batteries and a good charger, and keeping a spare set of batteries charged at all times. Click here to read my "battery shootout" page to see which batteries currently on the market are best, or here for my review of the Maha C-204F charger, my longtime favorite. The optional AC adapter is useful for preserving battery power when reviewing and downloading images. A USB cable and interface software are also packaged with the camera, for downloading images to a computer. Software is also included to operate the camera remotely over the USB connection, organize downloaded images, stitching panoramas together and print images. The A300 is DPOF (Digital Print Order Format) compatible, with detailed print settings in the Playback menu. Canon offers a selection of direct-connect printers (no computer needed to print from the A300) as well, which simplifies printing even more.
Basic Features
- 3.2-megapixel CCD.
- Real-image optical viewfinder.
- 1.5-inch color TFT LCD monitor.
- Fixed, 5.0mm lens, equivalent to a 33mm lens on a 35mm camera.
- 5.1x maximum digital zoom.
- Automatic exposure control.
- Shutter speeds from 1/2,000 to one second.
- Maximum aperture of f/3.6.
- Built-in flash with five modes.
- CompactFlash Type I memory card storage, 16MB card included.
- Power supplied by two AA-type batteries or optional AC adapter.
- Canon Digital Camera software, and USB drivers included for both Windows and Mac platforms.
Special Features
- Movie mode with sound.
- Continuous Shooting mode.
- Stitch-Assist panorama mode.
- Infinity and Macro focus modes.
- Ten-second Self-Timer for delayed shutter release.
- Evaluative, Center-Weighted, and Spot exposure metering.
- Intelligent AiAF focus control and AF assist lamp.
- White balance (color) adjustment with seven modes.
- Photo Effects menu for color and sharpness adjustment.
- Adjustable ISO setting.
- DPOF (Digital Print Order Format) compatibility.
- Direct-print capability to a range of Canon photo printers.
- USB cable for connection to a computer (driver software included).
Recommendation
Small and compact, with exactly the same dimensions as the A200, and only a
little larger than the digital ELPH series, the PowerShot A300 offers a nice
range of exposure features and excellent color at a very low price. Adjustable
exposure settings such as ISO, white balance, and an adjustable focus area increase
the camera's exposure versatility, and the ability to leave the camera under
full Auto control enables hassle-free shooting. The 3.2-megapixel CCD means
you can print as large as 8x10 inches with great detail, and lower resolutions
are available for sending as email attachments. The uncomplicated user interface
is perfect for novices who want to keep things simple, yet there's a moderate
amount of available exposure control to grow into. Like the A200 and A100 models
before it, the A300 is a great first-time digicam. It would also make an excellent
"family" camera, with super-simple operation in full-auto mode for
the kids (or any technophobe family members), yet enough sophistication to keep
more advanced users interested as well.
Design
Similar in style and shape to the previous A200 digicam, the A300 is small and reasonably lightweight. The flat camera front lets you quickly stash it into a pocket or purse, and the sliding lens cover/power switch makes it quick on the draw. Measuring 4.3 x 2.3 x 1.4 inches (110 x 58 x 36.6 millimeters), the A300 is about right for larger shirt pockets and purses. The A300 has a slight heft when picked up, although is still fairly lightweight at approximately 8.5 ounces (241 grams) with batteries and memory card loaded.

The front of the A300 is nearly flat, thanks to the thin sliding lens cover. Slid open, the cover reveals the fixed-focal-length lens. Also on the front panel is the optical viewfinder window and flash unit (which also houses the AF assist lamp, Self-Timer lamp, and Red-Eye Reduction light emitter). A small, sculpted ridge along the far left side of the lens cover serves as a finger grip.

The Shutter button shares the top panel with the Mode switch and microphone.
The Mode switch places the camera into Still or Movie Record modes.

On the right side of the camera (as viewed from the rear) is the CompactFlash and battery slot, covered by a plastic, sliding door. The compartment interior is divided into two sections, with a second plastic door protecting the actual battery slot and holding the batteries firmly in place. In the top left corner, just above the hinge of the compartment door, is an eyelet for attaching the wrist strap.

The opposite side of the camera features the USB and DC-In jacks, which are
protected by a snug rubber cover that rotates out of the way. Also on this side
is the date battery slot, which accommodates a CR2016 type lithium battery.

The remaining camera controls are on the back panel, along with the optical viewfinder and LCD monitor. Across the top of the back panel are the Display, Function / Erase, Zoom, and Replay buttons. A Multi-Controller in the center of the back panel controls menu navigation, as well as a variety of exposure options. (I always appreciate multi-functionality in external control buttons, as this greatly eliminates fishing through LCD menu screens to change settings.) Despite its point-and-shoot design, the A300 has an abundance of external controls, which makes camera operation much smoother. The Set and Menu buttons are on the left side of the Multi-Controller, and function in any mode. Two LED lamps next to the optical viewfinder report camera status, lighting to indicate when focus is set or the flash is fully charged. There's also a playback speaker on the back panel, on the far right side.

The A300 has a flat bottom panel, which holds the plastic threaded tripod mount. Because the memory card and battery compartment are accessed on the side, you can easily change both while working with a tripod. I always appreciate this, given the heavy amount of studio work I do with the cameras I test. (Although I doubt this will be a key consideration for most of the A300's target market.)
Camera Operation
I found the A300's user interface very straightforward, similar in design to previous PowerShot models. Most of the camera's functions are controlled by the control buttons on the back panel, and the Function menu makes several important exposure settings quick to access, overlaying the image display. The LCD menu system itself is fairly efficient, as you scroll through menu items on-screen instead of through a series of pages. Additionally, the Setup menu is always available, regardless of the camera mode. Even if the LCD monitor is switched off, pressing one of the control buttons on the back panel (such as the Function or Flash buttons) activates the display temporarily, so you can save battery power by switching off the LCD monitor. With the instruction manual in-hand, it should take less than half an hour to get comfortable with the camera.
Record-Mode Display
In record mode, the LCD monitor optionally displays just the subject, the subject
an information overlay, or nothing at all. (That is, the LCD may be turned off.)
Playback-Mode Display
In playback mode, pressing the "W" side of the zoom lever takes you
to a thumbnail index display of images on the memory card, making it easier
to scroll through them quickly. Pressing the "T" side of the zoom
toggle takes you back to a full-frame display, and continuing to press it zooms
you in on the image, up to a maximum of 10x. When zoomed, the Multi-Controller
lets you scroll around the expanded image. In the normal full-frame view, pressing
the Disp. button cycles through options of no information, partial image information,
and expanded image information. The screenshot above right shows all the available
display options in playback mode.
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