Nikon Coolpix S550

10.00 Megapixels	5.00x zoom	2.5 inch LCD

Nikon S550 Intro

The Nikon Coolpix S-series are slim, stylish digicams that come complete with the latest Nikon technology such as Face-Priority AF, In-Camera Red-Eye Fix and D-Lighting.

Nikon S550 Features

The Nikon Coolpix S550 has a 10 megapixel imager, 5x optical zoom lens and a 2.5" LCD display. While not optically stabilized like the S600, the S550 offers less effective "Electronic VR Image Stabilization". The S550 derives its power from a custom Li-ion battery, and images are stored on SD cards plus 50MB of built-in memory.

Additional Nikon S550 features and details (adapted from the press release):

The Coolpix S550 elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, and Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode, which automatically triggers the shutter when the subject smiles, as well as Blink Warning, which displays a warning message when the subject has blinked.

The Coolpix S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

• 10.0 Megapixels for stunning prints as large as 16 x 20 inches.
• 5x Optical Zoom-NIKKOR Glass Lens.
• The Nikon S550’s Electronic VR Image Stabilization minimizes the effect of camera shake.
• The S550’s incredible, bright 2.5-inch wide angle of view high resolution LCD makes it easy to compose and share your pictures.
• The Nikon S550 auto adjusts up to ISO 2000 to keep shooting, even in low light.
• Nikon S550 In-Camera Innovations: In-Camera Red-Eye Fix™--automatically fixes most instances of red-eye in the camera. You may never see red-eye again! Face-Priority AF--Nikon's face-finding technology that automatically focuses on faces. D-Lighting--rescues dark or backlit images by improving brightness and detail where needed.
• The Coolpix S550's all new, stylish, all-metal design slips right into your shirt pocket or purse!

Nikon S550 Pricing and Availability

Priced at US$230, the Nikon Coolpix S550 goes on sale from March 2008.