7.20 Megapixels	3.00x zoom	2.5 inch LCD

A seven megapixel version of the Samsung L830, the Samsung L730 features a Samsung NV-branded f/3.0 - f/5.6, 3x optical zoom lens with a fairly standard 38 - 114mm equivalent focal range. The L730 couples this with a 7.2 megapixel CCD imager that yields a maximum resolution of 3072x 2048 pixels. The L730 also includes a 2.5" LCD display that has 230,000 pixels; likely to help keep price and complexity down, this LCD is the sole method of framing images, as the Samsung L730 forgoes any form of optical viewfinder.

The L730 keeps things simple by offering automatic control of most image parameters, but enthusiasts will be pleased to know it offers a manual exposure mode as well. Autofocus is via contrast detection and includes Multi AF, Center AF, Face Recognition AF modes. ISO sensitivity ranges from 80 to 1600 equivalent, and the L730's ASR (Advanced Shake Reduction) system automatically increases ISO to avoid blur in low-light situations. Exposures are determined with multi-pattern, spot or face recognition metering, and the user can tweak the exposure with +/-2.0EV of exposure compensation, in 0.33EV steps.

L730 shutter speeds range from 1/1500 to 8 seconds in manual mode, and 1/1500 to 1 second in all other modes. White balance can be controlled automatically, manually, or via one of five presets. The Samsung L730 has a six mode internal flash, and eleven scene modes that help beginners get the most from their camera without needing to understand the subtleties of exposure variables. As well as still images, the L730 can also capture movies (with audio) at resolutions up to 800 x 592 pixels in AVI (MPEG-4) format.

The L730 stores images on Secure Digital or MultiMediaCard media, as well as the newer SDHC (Secure Digital High Capacity) cards, or in 16MB of built-in memory. The L730 also offers USB 2.0 High-Speed computer connectivity, while power comes from a proprietary Lithium Ion rechargeable battery.

The Samsung L730 starts shipping in the UK at end of August 2007, at a suggested price of £119.