Digital Camera Home >
Digital Camera Reviews > Canon Digital Cameras >
Canon PowerShot S330
The Imaging Resource
Quick Review
Canon PowerShot S330 Digital ELPH Camera
 |
Camera
QuickLook |
|
Review Date
|
April 22, 2002 |
|
User Level
|
Novice to Advanced
|
|
Product Uses
|
Family / Travel / Special Events
|
|
Digicam Design
|
Automatic Exposure Control
|
|
Picture Quality
|
Good, 2-megapixel
CCD |
|
Print Sizes
|
4x6, 5x7
inches |
|
Availability
|
May, 2002 |
|
Suggested Retail Price
|
$399
|
Introduction
Ask a photographer, be they professional or amateur, to name the first couple
of camera manufacturers that they can think of, and chances are that one of
those would be Canon. In the digital arena, Canon's continued their history
of innovation, with a broad line of products ranging from entry-level models
all the way to no-holds-barred digital SLRs for professional photographers.
In the consumer arena, their products are distinguished by superb design, sharp
lenses, and excellent color.
In both the film and digital worlds, Canon has become known for their high-style, diminutive "ELPH" cameras. Long a popular brand for APS film cameras, two years ago (2000), Canon brought the ELPH size and styling to the digital world with the original S100. The S330 marks the first of the third generation of the design, with the longer 3x zoom lens we saw in last year's S300, and a number of minor design tweaks and enhancements. (These include a redesigned user interface and control layout, a speaker so you can hear the audio you record with movies or as voice memos, and a nifty position sensor that turns your photos on the camera, so you can view "portrait" images with the camera held normally.) As always seems to be the case with digicams, the S330's color is also somewhat improved, as Canon's engineers continue to refine their algorithms. The net effect is a evolutionary upgrade to an already successful camera design, an ultra-compact digicam that trades almost nothing in image quality to achieve its tiny size.
Camera Overview
Building on the trim, stylish looks of Canon's Digital ELPH line, the new PowerShot S330 retains the solid design and great performance of the previous S300 model, but adds a host of new features and a redesigned LCD menu system. The ELPH cameras continue to rank among the smallest digicams I've seen, small and rugged enough to truly qualify as "take anywhere" cameras. (An available underwater housing accessory means you can even take the S330 snorkeling or scuba diving!) The S330's rugged, all-metal body can handle heavy use, and the flat camera front (with lens retracted) makes it very pocket friendly. Equipped with a 2.0-megapixel (effective) CCD, the S330 captures good quality images, suitable for printing enlargements as big as 8x10 inches. Combine this with a sharp 3x zoom lens, straightforward user interface, and plentiful exposure options, and the S330 should appeal to a wide audience.
The S330 has a 3x, 5.4-16.2mm glass zoom lens, equivalent to a 35-105mm zoom on a 35mm camera. Aperture is automatically controlled, but the maximum setting ranges from f/2.7 at full wide angle to f/4.7 at full telephoto. A maximum 2.5x digital zoom option increases the S330's zoom capabilities to 7.5x, but keep in mind that digital zoom decreases the image quality in direct proportion to the magnification, as it simply crops out and enlarges the center pixels of the CCD image. Focus ranges from 2.5 feet (76 centimeters) to infinity in normal AF mode, and from 6.3 inches to 2.5 feet (16 to 76 centimeters) in Macro mode. An Infinity fixed-focus mode is also available. The S330 uses the sophisticated, three-point AiAF (Artificial Intelligence Autofocus) system we've now seen on other 2002-model Canon cameras to determine focus. This autofocus system uses a broad active area in the center of the image with three AF points spread out horizontally to determine the focusing distance. In my testing, I found the AiAF system to be very precise, especially with subjects that are slightly off center. The S330 also has a built-in AF assist light, which greatly aids the focusing system in low lighting. For composing images, the S330 has a real-image optical viewfinder, as well as a 1.5-inch color LCD monitor. The LCD reports a fair amount of camera information, but excludes details such as aperture and shutter speed. In Playback mode, a histogram display reports the tonal distribution of a captured image, useful in determining over and underexposure. (A histogram option is very unusual on consumer-oriented cameras like the S330.)
Like the rest of the ELPH line, most exposure control is automatic. The S330 does provide some manual adjustments though, as well as a range of exposure modes for specific shooting situations. The Mode dial on top of the camera selects the main operating mode, offering Auto, Manual, Stitch-Assist, and Movie modes, in addition to Playback mode. Shutter speeds range from 1/1,500 to 15 seconds, with the 1.3- to 15-second end of the range only available in Long Shutter mode. Long shutter mode automatically engages a Noise Reduction system, producing surprisingly "clean" images even in very dim lighting conditions. There's also an autofocus illuminator lamp on the front of the camera, enabled by a menu selection, that helps the camera focus in low light situations. (Excellent low light capability like this is quite rare in mostly-automatic cameras like the S330.) In straight Auto mode, the camera pretty well controls everything about the exposure except for file size, flash mode, etc. Manual mode provides more hands-on control, with White Balance, Exposure Compensation, ISO, and a range of creative effects. Camera operation is straightforward and simple, as you just point and shoot most of the time. Halfway pressing the Shutter button sets focus and exposure, and the small LEDs next to the optical viewfinder let you know when the camera is ready to take the picture.
|
|
The +/- WB button cycles through a set of three screens, offering options
for exposure adjustment, white balance selection, or a range of special
effects.
|
The S330 uses an Evaluative metering system, which means that the camera divides
the image area into zones and considers contrast and brightness variations between
the zones to determine the best overall exposure. A Spot metering option ties
the exposure to the very center of the frame, and is useful for off-center or
high contrast subjects, as you can pinpoint the exact area of the frame to base
the exposure on. (This is very handy for dealing with backlit subjects.) Exposure
Compensation brightens or darkens the overall exposure from -2 to +2 exposure
equivalents (EV) in one-third step increments, in all modes except Automatic,
simply by pressing the Exposure Compensation / White Balance button on the back
panel. The same button activates the White Balance settings menu, which offers
Auto, Daylight, Cloudy, Incandescent, Fluorescent, Fluorescent H, and Custom
(manual) settings. (The Custom white balance option lets you handle unusual
lighting by using a white card to tell the camera what "color" white
is. - This is a powerful feature usually associated with higher-end digicams,
a pleasant surprise to find on the S330.) A third press of the same button displays
the Photo Effect menu, which adjusts image sharpening, color, and saturation.
In Auto mode, the camera automatically adjusts the ISO (light sensitivity) rating across a range from ISO 50 to 150, but in Manual mode, the available ISO range increases and includes 50, 100, 200, and 400 ISO equivalents. (This is adjustment is an upgrade from the S300 model, very handy when shooting in low-light situations, or when you need a higher shutter speed to freeze fast action.) The S330's built-in flash operates in Auto, Red-Eye Reduction, Forced On, Suppressed, and Slow-Synchro modes, and lets you lock the flash exposure, in exactly the same manner as you would lock normal exposure. Halfway pressing the Shutter button and keeping it pressed initiates the exposure lock, signaled by two beeps, and an "FEL" icon appears in the LCD monitor until the Shutter button is released or fully pressed.
A two- or 10-second self-timer option counts down by flashing a small LED on the front of the camera before firing the shutter, giving you time to duck around the camera and get into the shot. (The two second option is great for times when you've propped the camera on a table, rock, or other rickety support to snap a photo, and don't want the pressure of your finger on the shutter button to jostle it.) Stitch-Assist mode is the S330's panoramic shooting mode, which lets you shoot as many as 26 consecutive images, keeping the exposure and white balance the same for all of them, and providing a convenient image-overlay feature to help you line the shots up with each other. The series of images can then be "stitched" together into one large panoramic photo with the accompanying software. The S330 also has a Movie record mode, which records moving images with sound for as long as 30 seconds per clip, depending on the resolution setting and amount of memory card space. (Movies are recorded at either 640 x 480, 320 x 240, or 160 x 120 pixels.) Finally, a Continuous Shooting mode captures a series of images in rapid succession, much like a motor drive on a traditional camera. Shooting speeds in continuous mode range from about 1.2 to1.5 frames per second, depending on the resolution and quality setting you've selected. The number of shots you can take before the camera has to pause to copy the photos to the memory card likewise varies with resolution, ranging from 6 or 7 shots in large/fine mode to 64 in small/basic. (Of course, you're always restricted by the available space on your memory card: You won't get six large/fine shots in a sequence if your card only has room for three.)
New on the S330 is the My Camera settings menu, which lets you customize the camera sounds and startup image to a particular theme. You can either choose one of the preprogrammed themes or download a new one with the camera software. The camera comes with Science Fiction and Bird Themes already loaded, but these can be changed through the accompanying software package. You can even record your own sounds to be used ("say cheese," for example). In playback mode, the S330 also lets you record short sound clips to accompany captured images, via the Sound Memo option, great for lively captions to vacation photos or party shots.
The S330 stores its images on CompactFlash Type I memory cards. An 8MB card accompanies the camera, but I really recommend picking up a larger capacity card, so you can take all the shots you want without worrying about memory space. - Memory cards are dirt cheap these days, with 64 megabyte cards selling for only $20-30 in some outlets.
The S330 uses a rechargeable lithium-ion battery pack for power, one of which accompanies the camera, along with the necessary battery charger. Because the S330 does not accommodate AA-type batteries in any form, I'd advise picking up an extra battery pack and keeping it freshly charged. The optional AC adapter is useful for preserving battery power when reviewing and downloading images, and actually has a "dummy" battery that inserts into the camera's battery compartment. A USB cable and interface software are also packaged with the camera, for downloading images to a computer and performing minor organization and image adjustments. Finally, an A/V cable connects the S330 to a television set, for reviewing or composing images. The S330 is DPOF (Digital Print Order Format) compatible, with detailed print settings in the Playback menu. Canon offers a selection of direct-connect printers as well, simplifying printing even more.
Basic Features
- 2.0-megapixel (effective) CCD for images up to1600 x 1200 pixels.
- Real-image optical viewfinder.
- 1.5-inch color TFT LCD monitor.
- Glass, 3x, 5.4-16.2mm lens, equivalent to a 35-105mm lens on a 35mm camera.
- Maximum 2.5x digital zoom.
- Automatic exposure control, with limited manual options.
- Shutter speeds from 1/1,500 to 15 seconds.
- Maximum aperture f/2.7 to f/4.7, depending on lens zoom position.
- Built-in flash with five modes.
- CompactFlash Type I memory card storage, 8MB card included.
- Power supplied by a rechargeable lithium-ion battery pack (charger included) or optional AC adapter.
- ArcSoft Camera Suite 1.1, Canon Digital Camera software, and USB drivers included for both Windows and Mac platforms.
Special Features
- Movie mode with sound.
- Continuous Shooting mode.
- Stitch-Assist panorama mode.
- Infinity and Macro focus modes.
- Customizable "My Camera" settings.
- Two- or 10-second Self-Timer for delayed shutter release.
- Sound Memo option for recording audio captions for images.
- Spot and Evaluative exposure metering.
- White balance (color) adjustment with seven modes, including a Custom setting.
- Photo Effect menu for color adjustment.
- Adjustable ISO setting.
- DPOF (Digital Print Order Format) compatibility.
- USB cable for connection to a computer (driver software included).
- A/V cable for connection to a television set.
Recommendation
With a 3x zoom lens, 2.0 megapixel CCD, and host of features, the S330 is the current top of the Digital ELPH line. It's a great camera for anyone wanting super portability, an attractive and rugged case design, and the ability to make prints as large as 8x10 inches. Its uncomplicated interface will be comfortable to novices, while a smattering of advanced exposure control options (such as variable ISO and long exposure times) will appeal to more advanced users. A true "take anywhere" camera that'll snap great-looking photos under a wide range of conditions.
Design
The PowerShot S330 is virtually identical in size, weight, and style to the
S300 before it, maintaining the same compact lines and solid design that are
the hallmarks of the ELPH line. The S330's rugged body can withstand more than
its share of knocks, and the retracting lens with built-in lens cover means
it can be quickly stashed in a pocket or purse without fear of damage. Measuring
3.7 x 2.5 x 1.2 inches (94.8 x 62.5 x 29.9 millimeters), the S330 only weighs
a mere 8.6 ounces (245 grams) without battery or media.

The front of the S330 reveals the distinctive ELPH styling, with the lens off-center
slightly toward the right, and viewfinder, flash, and focus-assist illuminator
windows just above it. The camera's telescoping lens moves into place quickly
when the camera is powered on, and retracts fully within the camera to maintain
a flat profile. The focus-assist light is a bright, bluish-white LED that helps
the camera focus at low light levels. A small, square Canon logo is about all
the finger grip provided on the front of the camera, though the accompanying
wrist strap and the recessed thumb grip on the camera's back help provide a
more secure feel.

The Mode dial, Shutter button, and Power button are all on top of the camera,
each with a sunken position that maintains the S330's sleek design. There's
also a tiny microphone for recording sound with movies, or for attaching voice
memos to still pictures you've shot.

On the right side of the camera (as viewed from the rear) are the wrist strap
attachment and the CompactFlash slot, the latter hidden securely beneath a locking
plastic door.

The opposite side of the camera simply holds the USB and A/V output jacks,
which are protected by a snug rubber cover. This cover seems to do a good job
of protecting the ports, but it sticks out a little on the otherwise very sleek
case, and I also worry a bit about flexible flaps like this breaking over time.

The remaining camera controls are on the back panel, along with the optical
and LCD viewfinders. A shallow indention on the right side provides a slight
thumb grip, reinforcing the finger grip on the front of the camera when shooting
one-handed. For such a small camera, the S330 fit surprisingly well in my moderately
large hands, but the controls may be a little close together for users with
large fingers. Arranged below the LCD monitor are the Set, Menu, Display, and
Exposure Compensation / White Balance / Photo Effect buttons, with a Four Way
Arrow pad just to the right of them. The zoom controls are in the top right
corner, and a sliding latch on the right side releases the CompactFlash slot
door. I always appreciate having plenty of external control buttons, as this
greatly eliminates fishing through LCD menu screens to change settings, and
the S330 does a pretty good job in this respect. The camera's speaker is just
to the left of the optical viewfinder window, playing both camera sounds and
recorded audio. Two LED lamps next to the viewfinder report camera status, lighting
to indicate when focus is set (or not, as the case may be) or the flash is fully
charged.

The S330 features a nice, flat bottom panel, which holds the metal tripod mount and the battery compartment. While I applaud Canon's use of metal for the tripod socket, I don't like to see the tripod mount so far to one side of the camera. The off-center tripod mount places extra strain on the socket, and also results in the camera not resting level on some tripod heads. Not a huge concern, but a minor design comment I feel compelled to make. (Of course, the flip side to all this is that most tripod heads won't interfere with the battery compartment cover, essential for using the optional power adapter with the camera mounted to a tripod.) The battery compartment cover slides open with a click, and then outwards, with a small, rubber flap in the center of the compartment door. This flap covers a hole in the battery compartment cover provided to allow access to the connector jack in the "dummy battery" used in the AC adapter kit. (Like many other Canon digicams, the S330's AC adapter uses a dummy battery that fits into the battery compartment and provides a plug for the AC power converter's cable.)
Camera Operation
The S330's user interface is very straightforward and relatively uncomplicated to use, though the host of external controls may seem daunting at first. Most of the camera's functions are controlled by the control buttons on the top and the back panel, while settings such as image size and quality and other less-frequently accessed options are controlled through the LCD based Record menu. The LCD menu system itself is somewhat improved on the 330 from that used on the earlier 300, as you scroll through menu items on-screen instead of through a series of pages. Additionally, the Setup and My Camera menus are always available (via tabs at the top of the menu screens), regardless of the camera mode. Even if the LCD monitor is switched off, pressing one of the control buttons on the back panel (such as the Exposure Compensation or Flash buttons) activates the display temporarily, so you can save battery power by leaving the LCD monitor off most of the time. This is a pretty straightforward camera to operate: With the instruction manual in-hand, it should only take an hour or less for the average user to get comfortable it.
LCD Screens, Shooting Mode
In
record mode, pressing the DISP button selects one of three modes: Display off,
display on with no information overlay (showing only the three focus-area rectangles),
and display with information overlay (showing the current status of a variety
of camera settings, as well as the number of shots remaining on the memory card
at the current size and quality setting. When you half-press the shutter button,
the camera indicates which focus area or areas have been selected by highlighting
the corresponding focus-area boxes on the LCD screen in green. (The middle frame
of the animated screenshot above right shows this in action: Here, the camera
is indicating that all three regions are in focus.) When the shutter button
is half-pressed, the information overlay display also disappears momentarily,
so it won't interfere with your view of the subject.
LCD Screens, Playback Mode
In
playback mode, the S330 offers a variety of views of your recorded images. Accessed
by pressing the wide angle zoom button, an index mode shows 9 tiny thumbnails
at a time, letting you scroll through the images on your memory card very quickly.
Normal-sized playback options include a display with no information overlay,
one with a limited overlay (showing image size and quality, date, and time the
photo was captured), and a view showing very detailed information, including
some exposure information (although not shutter speed or aperture settings)
and a histogram. Finally, pressing the telephoto zoom button enlarges the displayed
image anywhere from 2 to 10 times, letting you closely inspect images to check
focus and framing.
|