• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 20.4 megapixels
  • 24.00mm - 1200.00mm (35mm eq.)

Buy From

Differences

Fujifilm HS10 advantages over Sony HX300

  • Bigger pixels
    ~ 1.69 vs 1.19 microns
    Better low-light and dynamic range (all else equal)
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Longer stills battery life
    More info 400 vs 310 shots
    Capture more photos
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Faster JPEG shooting
    13.6 fps vs 10.0 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Sony HX300 advantages over Fujifilm HS10

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • More telephoto lens reach
    1,200 mm vs 720 mm
    Capture objects farther away
  • More dots on screen
    922k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Less shutter lag
    0.38 vs 0.90 sec
    Focus and take a photo quickly (wide angle)
  • More pixels
    20.4 vs 10.3 megapixels
    Higher resolution photos
  • Higher extended ISO
    12800 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

User reviews

Buy From

Review Excerpt

  • Super-versatile 50x optical zoom lens helps you capture everything from wide-angle cityscapes to zoomed in portraits from what feels like a mile away; Still quite light and portable considering the powerful lens; Comfortable and ergonomic design; Full HD video recording at up to 60p, with good quality.

  • Relatively small, 1/2.3-inch CMOS sensor delivers average image quality that degrades quickly at high sensitivities; Images not as sharp or as bright at full telephoto as we had hoped; Slow camera to use overall.

The Competition

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Sony HX300
Canon SX30 IS
  • $600
  • 1/2.3 inch
  • Focus peaking
  • More telephoto lens reach
  • $440
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels
Sony HX300
Fujifilm HS20EXR
  • $600
  • 1/2.3 inch
  • Focus peaking
  • More telephoto lens reach
  • $289
  • 1/2 inch
  • Bigger pixels
  • RAW file ability

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Sony HX300
Canon SX40 HS
  • $600
  • 1/2.3 inch
  • Focus peaking
  • More telephoto lens reach
  • $342
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels

Compared to Fujifilm SL1000

Fujifilm HS10
Fujifilm SL1000
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • Bigger pixels
  • $650
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Sony HX300
Fujifilm SL1000
  • $600
  • 1/2.3 inch
  • Focus peaking
  • More pixels
  • $650
  • 1/2.3 inch
  • Less expensive
  • RAW file ability

Compared to Sony HX400V

Fujifilm HS10
Sony HX400V
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $448
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi
Sony HX300
Sony HX400V
  • $600
  • 1/2.3 inch
  • Focus peaking
  • $448
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi
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