Watch out, GoPro… here comes Sony!
posted Wednesday, June 27, 2012 at 6:03 PM EDT
Faced with the onslaught of camera phones, the market for compact, fixed-lens cameras might have become a tough one in which to make a profit, but there are certainly some manufacturers that have identified convenient niches for their products. One such is Woodman Labs, creator of the popular GoPro action camera series.
Consumer electronics giant Sony looks set to encroach on Woodman's territory soon, though, according to an announcement from the manufacturer today.
Exhibiting at the CEA Line Show in New York today, the company has revealed development of a small, lightweight video camera aimed at the very same market as the GoPro series. With a variety of mounting attachments and rugged, waterproof housings, Sony's as-yet unnamed product will cater to the outdoors crowd seeking to film their own action.
Sony's unnamed action camera will have a stabilized Carl Zeiss lens, backside-illuminated sensor, and a waterproof housing with a variety of mounting options.
Photo provided by Sony.
There will, however, be some features not yet present in GoPro's products. Sony says its wearable camera will include an Exmor R-branded, backside illuminated CMOS image sensor, and a Carl Zeiss Tessar-branded lens. It will also feature the company's SteadyShot image stabilization technology.
No further information is currently available on the new camera, but if Sony can keep size and weight down--one of the major selling points of the GoPro is its sub-100 gram weight that allows use in difficult environments such as mounted on radio-controlled models--then the GoPro might finally have a mainstream challenger on its hands. More info is expected this Fall, shortly before the camera's debut.
Sony Develops An Ultra Compact HD Video Camera Solution For Point-of-View Shooting And Action Sports
NEW YORK (CEA LINE SHOW BOOTH #71), June 26, 2012 – Sony today announced that it is developing a new type of high definition wearable video camera which answers the demand for premium point-of-view and action sports filming devices.
The new video camera will feature Sony’s hallmark SteadyShot® image stabilization technology, found in its portfolio of digital imaging products, to reduce blur and deliver stunningly smooth footage. The video camera’s small, lightweight body will also house an Exmor® R CMOS image sensor for excellent low light shooting and an ultra-wide angle Carl Zeiss® Tessar® lens. Additionally, Sony will offer a suite of mounting attachments, including waterproof and ruggedized housings.
By combining this technology with more features on the way, Sony aims to deliver a versatile, easy-to-use video camera capable of capturing full HD quality video in extreme environments.
Sony plans to bring the new point-of-view video camera to market in Fall 2012.