Samsung sees the light, drops EX2F pricing


posted Tuesday, July 17, 2012 at 12:06 PM EST

Samsung's EX2F digital camera. Click for our Samsung EX2F preview!A couple of weeks ago, Samsung announced the EX2F digital camera, said to have the brightest lens of any compact model. With a variable maximum aperture of f/1.4 to f/2.7 across the 3.3x optical zoom range, the Samsung EX2F's Schneider-Kreuznach Varioplan branded optic does indeed capture a lot of light--and it looks like Samsung's seen a little of it.

At launch, the company predicted pricing of US$550 for its new baby when it ships next month, and we weren't alone in suggesting that to be rather high. After all, you could pick up cameras with much larger sensors and perhaps even an interchangeable lens for not much more. (Admittedly, Sony's RX100 and Nikon's J1 are rather thicker, but they also have close to triple the sensor area for just US$100 more.)

Today, Samsung has revisited its EX2F pricing. The camera will now ship with a pricetag of about US$500, a drop of 9% from the previously-announced pricing. That puts Samsung's interesting compact and its impressively bright lens at fully 25% below list pricing for cameras such as the RX100 and J1, and makes it more competitive as compared to other premium compact competitors.

That's great news for anybody considering picking up the Samsung EX2F!