The Camera Bag: a DIY model Leica that never saw the light of day


posted Thursday, December 19, 2013 at 2:02 PM EDT


This incredible acrylic model Leica was created by Brazilian designer Marcelo Ribeiro for the company's 100th anniversary. Originally produced for the Leica Store in Sao Paulo, by Ribeiro under F/Nazca (Saatchi & Saatchi Brasil), each one would come as an acrylic sheet, and you would then punch out each piece, and combine it into a model of the actual thing.

According to Leica Rumors, the kits was originally meant to be a gift from Leica to anyone who had purchased a Leica M-camera in that year, "but due to the final high production costs, the project never came to reality." Which is a shame, because it's an incredibly neat idea. You just pop out all the pieces, and slot all the various pieces together into an appropriately sized facsimile of a camera. All of which perfectly matches the Leica slogan of "handmade since 1913".

There seems to be a video on Ribeiro's site for the design, but unfortuantely it doesn't seem to be working, but it would have been nice to see a video of how this thing snaps together. It's too bad it's not a real design, though — we would have loved to have this in the flesh!

(via ISO1200)