Fuji announces Medium-format Fuji GFX mirrorless camera system and lens roadmap

posted Monday, September 19, 2016 at 11:10 AM EDT

Earlier today we brought you the Fuji press conference from Photokina in Cologne, Germany, and now the news that they're bringing a medium format system to us in 2017 in the form of the GFX. Read below for the updates as they happened in real time, and stay tuned for much more to come!

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We're live yet again at the fourth major press conference of the day, this time for Fuji!

Stay tuned, as we'll bring you the action as it unfolds. And keep updating the page for live updates below!

(UPDATE): Fujifilm Photokina Press Conference Live Steam:

"Is 35mm really a full frame? Can full frame really capture the world? I think not."

"Every type of photography has its own best format and aspect ratio. I’d like to introduce to you today a new format and new camera system from Fujifilm.

The name is GFX.

X-series with its APS-C sensor is focused on compactness and portability and for many has brought back the joy of photography.

GF-X with its large sensor size will bring back that joy of photogrpaphy with its ultimate image quality.

X and GFX are two systems that complement each other perfectly."

"Name of G comes from Medium Format heritage. 43.8 x 32.9mm, and it's 70% larger than 35mm!"

11:27am: "This sensor is a brand-new, fully customized, our R&D engineers designed it. The pixel size is 5.3um as opposed to 4.1. The inherent ratio is a natural 4:3."

"This new body employs a brand new mount structure. "

"The lens is very close to the sensor, and a new focal plane shutter can go to 1/4000s."

"World's first medium format camera with focal plane shutter."

"Bigger sensor needs superior quality glass. We believe our G lenses will last for decades, and are designed to be sharp at any aperture."

First GF lens: GF63/f/2.8 R WR, early 2017

First GF zoom: GF 32-64 f/4 R LM WR

First macro lens: GF 120mm f/4

(All available from day 1.)