Shot on iPhone: Apple joins Instagram to share carefully curated iPhone photos and videos

posted Monday, August 7, 2017 at 11:59 AM EDT

Apple's Shot on iPhone campaign has garnered a lot of attention over the years. As more and more people use their smartphones as their cameras, there has been a fascinating shift in the photography industry as a whole, particularly when looking at inexpensive consumer-oriented cameras. Regardless of how you feel about smartphones and their place as cameras, their importance is impossible to ignore. Apple has made another push into the photography sphere again by officially joining Instagram.

The new account will exclusively feature photos and videos from iPhone users around the world. The account will be carefully curated, so that in theory, only the best iPhone-created content will be shared. If you'd like a chance to have your iPhone photography featured by Apple - the account already has nearly 50,000 followers at the time of publishing this article and the number is growing quickly - simply upload your work with the hashtag "#ShotoniPhone." Let's take a look below at some of the content shared already.

#ShotoniPhone by… - 1. Mirabai M. @mirafilm “Beekeeping is incredibly addictive. Once you start, it’s very hard to stop. I think I’ll probably be a beekeeper for the rest of my life.” - 2. Jeremy S. @jeremysnell “I do show people the photos I take of them. A lot of these people have never really had their picture taken before, so this is really special to them. I think it opens people up in a new way, when they are able to see themselves in an image.” - 3. Daniil S. @daniil “I want to show the backstage - we’re surrounded by so much beauty that we take for granted. For us it’s so common. We don’t see the beauty anymore.” - 4. Marcelo N. @marcelonava “I like to walk, exploring a city, knowing every little space within the world.” - 5. Dave S. @davesandford “An adrenaline rush? Quite the opposite actually. I find swimming with sharks to be very peaceful.”

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Aug 7, 2017 at 5:10am PDT

#ShotoniPhone by… - 1. Kathy R. @kathyryan1 “It’s the New York Times building, in the middle of Times Square. It’s not an ordinary building, but it’s one building and honestly it could keep me occupied for life.” - 2. Gregg B. @greggboydston “I work for the United States Forest Service on the Hotshot Crew. We go to wildfires and help put them out.” - 3. Michael Z. @symmetrybreakfast “Since 2013, I have been making breakfast for my husband every day.” - 4. Khasar S. @inomad “I’m lucky that what Mongolia offers, even in the 21st Century, are people and cultures that still pass on centuries of tradition to future generations.”

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Aug 7, 2017 at 5:14am PDT

#ShotoniPhone by… - 1. Fabien B. @fabienbaron “These photographs are my personal mood board. This is what I see and like.” - 2. Jess R. @jessronagrooming “If I could choose only one type of dog to groom for the rest of my life what would it be? Oh my gosh. A poodle!” - 3. Josh N. @bellpayphoneproject “This is street furniture that’s been around for almost a century and it will be gone soon. Gone forever… and I’ll be telling my grandkids about this nerdy project where I took pictures of phones with a telephone.” - 4. Brock D. @brockdavis “I’ve created so many things just to make my kids laugh at breakfast time.” - 5. Olivier C. @oli_op “I am drawn to things that look mundane at first, but then become magical because you’ve changed one factor - the speed at which you see it."

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Aug 7, 2017 at 5:20am PDT

#ShotoniPhone by… - 1. Shawn T. @_xst "I love it when people find out that they’re in a photo because the reaction is so beautiful. They’re like, 'Oh my God! How did you get this and when was it shot? I didn’t even see you!'” - 2. Laura I. @lauraiz “The person in all of these photos is my daughter. She is my first kid. Every little cliché about love is what I feel about Joey.” - 3. Percy O.A. @fotombo “My poetry and my photography go hand-in-hand.” - 4. Danilo L. @danilo “I’m attracted to everything experimental.” - 5. Laura Z. @laurazazanis “I had to tell my neighbors what I was doing, because now that I do this all the time, they’re gonna think that I’ve lost my mind, dropping all these crazy things into the pool everyday.”

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Aug 7, 2017 at 5:17am PDT

(Via MacRumors)

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