CES 2010 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ArcSoft's Media Converter 4, product packaging. Photo provided by Arcsoft Inc. PRESS RELEASE: ArcSoft Introduces MediaConverter 4

Converts your multimedia files directly to your mobile phone, PMP, and other popular devices, automatically!

— 1/6/2010 — Fremont, California — ArcSoft, Inc., the world-leading multimedia software provider, announced the new release of ArcSoft MediaConverter® 4 which converts and transfers your video and audio files directly to your iPod, iPhone, PSP, Android phones, Nokia phones and other popular devices.

As simple as dragging and dropping files to MediaConverter 4, it automatically handles the rest for you. Now optimized for NVIDIA® CUDA™ and ATI® Stream™, you can experience media conversion with unsurpassed speed! Advanced settings are also provided for video gurus to customize video format, resolution, and frame rate.

MediaConverter 4 now also includes ArcSoft's signature upscaling technology, SimHD™, which turns your standard-definition images into higher definition.

"ArcSoft is making it easier every day for our customers to watch high quality videos wherever they want," said Mike Ling, ArcSoft's VP of Sales and Marketing for North America. "Users don't need to understand the complex parameters in order to convert and transfer their videos. With just one click, your videos are downloaded, converted, and transferred to portable devices. It's that simple!"

Use MediaConverter 4 in conjunction with ArcSoft Video Downloader™ 3, a free application to help you download and share videos to popular video sharing websites.

ArcSoft MediaConverter 4 is demonstrated in ArcSoft's booth (35559 MP, LVCC, South Hall 4) at CES 2010, taking place at the Las Vegas Convention Center. It is also available on ArcSoft’s eStore with MSPR $49.99, and for OEM licensing. Visit www.arcsoft.com/intouch/mc4pr for more information. To see other cutting-edge multimedia software solutions for desktop and embedded platforms, visit www.arcsoft.com.

About ArcSoft
ArcSoft, Inc. is an industry-leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM companies, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

© 2010. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

(First posted on Friday, January 8, 2010 at 19:54 EST)

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