PRESS RELEASE: Kicking off the launch of a new Apple mobile accessories product line, JOBY taps the potential of iPhone 4 photography and video with the ultimate iPhone positioning device
JOBY unlocks the potential of photography, video and other rich media on the iPhone 4
San Francisco, CA – November 9, 2010 – JOBY, the world-renowned designer of the best-selling Gorillapod™ line of innovative camera tripods, launches today a powerful tool for the creative iPhone 4 user. Following the success of the Gorillamobile for iPhone 3G/3GS released in 2009, the new Gorillamobile has been entirely redesigned to take full advantage of the rich media features of the iPhone 4, including the front-facing camera, camera flash, HD video and retina display. The Gorillamobile for iPhone 4 has been selected for an International CES Innovations 2011 Design and Engineering Award in the Wireless Handsets Accessories category.
The Gorillamobile for iPhone 4 combines the protection of a durable, always-on bumper case with the hands-free positioning capabilities of a JOBY tripod. The bumper case design celebrates the sleek form of the iPhone and is equipped with a rail system that easily slides on and off the tripod stand in portrait or landscape orientation. No matter what position the iPhone and tripod achieve, the bumper case design ensures that both cameras and the flash are ready for brilliant shooting. The flexible, wrappable legs and rubber grip rings inspire creative perspectives for time-lapse photos, steady video recording, easy film-viewing on the plane or comfortable FaceTime calls without losing circulation in your fingers.
“After months of research, we recognized the opportunity to enhance the experience of using Apple’s line of products, particularly for media consumption, image capture and comfort over extended use,” says JOBY CEO Forrest Baringer-Jones. “We were inspired to develop a family of products that fully unleashes the creative power of Apple’s mobile devices using next generation materials and thoughtful design. The Gorillamobile for iPhone 4 is the first in this family but will be joined by two other revolutionary mobile accessories at CES. “
In addition to the launch of the Gorillamobile for iPhone 4, JOBY will be expanding the Gorillamobile family with two new iPad products this January. Staying true to its distinctive, user-driven research methodology, the company explored the distinct ways that users have been integrating the iPad into their lifestyles. This research uncovered a series of powerful insights that have culminated in two truly iconic iPad accessories that enhance a diverse set of usage scenarios in a multiple environments unlike anything else on the market.
The Gorillamobile for iPhone 4 is available today in leading mobile and consumer electronics stores and retails for $39.95. In addition, following on the success of its popular Gorillacam photo app, JOBY will launch a new photography app specifically designed to take full advantage of iPhone 4 capabilities including the ability to make quick and easy time-lapse videos. The new photography app will launch in advance of the holidays. JOBY will launch the two Gorillamobile for iPad products at CES 2011 in Las Vegas. Please visit us at CES unveiled on Tuesday January 4th to learn more.
Joby creates well designed product solutions that enhance the creative and active capabilities of consumer electronics. Ranked in the Inc. 5000 as one of the US’ fastest growing companies, JOBY is continuously innovating. The Company revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. Founded in 2005, Joby is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China. For more information about Joby please visit Joby.com.
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(First posted on Tuesday, November 9, 2010 at 16:05 EST)