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Kodak's EasyShare Sport digital camera. Rendering provided by Eastman Kodak Co. Kodak: New cameras, frame, printer
By Michael R. Tomkins, The Imaging Resource
(Tuesday, January 4, 2011 - 00:01 EST)

Eastman Kodak Co. has today announced a variety of new imaging products for the 2011 Consumer Electronics Show, which is about to get under way in Las Vegas, Nevada.

Kodak's announcements include three new digital cameras, two video cameras, a digital frame, an inkjet printer, and several new service offerings. Details on the hardware announcements are unfortunately rather brief, but we do know a few basic details on the main products. The entry-level point in Kodak's new digital camera offerings is occupied by the EasyShare Sport C123, priced at around US$80. The Kodak Sport is said to be the company's first waterproof still camera, able to withstand use at depths up to ten feet. It's also considered to be dust, dirt, and sand-proof. The Kodak EasyShare Sport has a resolution of twelve megapixels, and a 2.4-inch LCD display. The press release doesn't mention the lens, but it's Kodak-branded, and looks likely to have a fixed focal length. Beyond this, the only other details we're aware of for the Kodak C123 are that it includes Kodak Smart Capture technology, and offers a variety of scene and color modes.

Next up, the Kodak EasyShare Mini is priced at around US$100, and is said to be around the same size as a credit card -- at least, in terms of width and height. (It's obviously quite a bit thicker.) Kodak describes the EasyShare Mini as its smallest camera to date, and it includes a mirror on the front panel that helps users in shooting self portraits. The Kodak Mini has a resolution of ten megapixels, and couples this to a 3x optical zoom lens. There's no optical viewfinder, with the camera instead relying solely on a 2.5-inch LCD display. As well as Kodak's Smart Capture technology, and a variety of scene and color modes, the Kodak Mini also includes face recognition capabilities.

The Kodak Playfull video camera. Rendering provided by Eastman Kodak Co. Click for a bigger picture! The Kodak Playsport video camera. Rendering provided by Eastman Kodak Co. Click for a bigger picture!

The Kodak Playfull (left) and Playsport (right) flash video cameras.
Renderings provided by Eastman Kodak Co.

Top of the line among the new camera announcements is the Kodak EasyShare Touch M577, priced at about US$150. This model has the best lens of the trio, being a Schneider-Kreuznach branded 5x optical zoom, offering 35mm-equivalent focal lengths from 28 to 140mm -- a useful wide angle to a moderate telephoto. The Kodak Touch M577 has a resolution of 14 megapixels, and is capable of recording 720p high definition video with an unspecified frame rate. There's a dedicated button for video recording, and an HDMI connector to help view images and videos on a high-def display. The rear-panel three inch LCD panel includes a capacitive touch screen overlay, allowing the display to serve double duty as an input device. Like the Kodak Mini, the Touch M577 includes Smart Capture, face recognition, scene mode, and artistic mode functions.

The video cameras are the Kodak Playfull and Playsport, priced at around US$150 and $180 respectively. Both models can capture 1080p high-def video at unspecified frame rate, and five megapixel stills. The Playsport adds ten foot waterproofing, as well as dirt / dust / sand proofing, both absent from the Playfull. A new Kodak Pulse digital frame is available in seven inch ($130) and ten inch ($200) sizes, and now allows quick commenting on photos that were emailed to the frame, connection to Facebook and Kodak Gallery albums, and playlist creation. The Kodak ESP C310 all-in-one printer ($100) has a new ink system with pigmented inks, and no other info is available on the device. Finally, there's a new 3D photo printing service, a new Smart Fit photo book service for Kodak Gallery, and a new PYNK Smart Print System for the Kodak Picture Kiosk that automatically crops images to fit a specific frame size.

Information on availability for all these products wasn't available at press time.

Kodak EasyShare Sport C123
Kodak's EasyShare Sport C123 digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!
Kodak's EasyShare Sport C123 digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!
Kodak's EasyShare Sport C123 digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!

Kodak EasyShare Touch M577
Kodak's EasyShare Touch M577 digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!
Kodak's EasyShare Touch M577 digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!
Kodak's EasyShare Touch M577 digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!

Kodak EasyShare Mini
Kodak's EasyShare Mini digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!
Kodak's EasyShare Mini digital camera. Rendering provided by Eastman Kodak Co. Click fora bigger picture!

Original Source Press Release:

Kodak Changes Landscape for Sharing with Smarter Imaging and Output Solutions Announced at CES

Kodak to be First Printer Manufacturer to Ship 3D Photo Creation and Print Experience

Las Vegas, NV, January 4, 2010 – Eastman Kodak Company (NYSE:EK), the world's foremost imaging innovator, today introduced at the 2011 Consumer Electronics Show (CES) digital photography products and services that redefine the way consumers capture, share and display their picture-perfect moments.

Combining consumer insights with intuitive technology, Kodak is reshaping the way consumers share with its newest offerings, including the world’s only digital cameras with 3-step sharing1 and new sharing destinations like TWITTER, as well as a high-quality addition to the entry of Kodak’s line of AiO Inkjet Printers featuring Kodak’s unique affordable ink system, and a new way to create and experience 3D images at home. Rounding out the new products are innovative and customizable offerings like photo books and photo cards from KODAK Gallery and KODAK Picture Kiosk.

“Innovation at Kodak has always been focused around making the complex simple for our customers,” says Betty Noonan, Kodak Director and Vice President, Business to Consumer Marketing. “Today, Kodak continues to bring technological advancements to market that make it easier and more convenient for consumers to share with their friends and family in their own unique way. The real KODAK Moment happens when you share and that drives our ongoing commitment to leading the evolution of imaging by developing intelligent solutions that marry consumer insights with innovative technology.”

Throughout CES, Kodak will lead a variety of panel discussions around the evolution of imaging on its interactive, in-booth stage, K-Zone. Bringing together the most influential industry thought leaders, Kodak continues to honor its commitment to innovation and smart technology for consumers and businesses alike. The compelling and engaging discussion around today’s emerging technology trends will be featured live from the show floor and also streamed live online at ThePulseNetwork.com during the first three days of CES, from January 6th through January 8th. To view the complete list of topics, the daily K-Zone schedule and to watch sessions live, please visit www.Kodak.com/go/CES.

In-booth, Kodak will engage consumers with an experiential Responder Wall, which leads consumers on a journey through Kodak’s rich heritage and provides interactive demonstrations of the smart technology products introduced at CES.

Kodak Products Introduced Today at CES

Capture and Share It
Kodak’s commitment to bringing to market intuitive products that make it easy to share and relive life’s moments continues with its innovative Spring 2011 product portfolio. Kodak offers the world’s only digital cameras with 3-step sharing1, making it easy for you to email your pictures to friends and the KODAK PULSE Digital Frame, and upload them to popular social networking sites including FACEBOOK, TWITTER, YOUTUBE, KODAK Gallery, FLICKR, and ORKUT, YANDEX and KAIXIN001 sites internationally. Using Kodak’s exclusive Share Button, you can tag pictures to the largest number of social networks and also simultaneously share to multiple social networks and email.2

The new KODAK EASYSHARE TOUCH Camera (US $149.95 MSRP) has a 3-inch high resolution capacitive touchscreen LCD so you can show off your pictures in style. It also features a dedicated video record button that makes it easy to take 720p HD video that you can edit and share right on the camera. In addition, the EASYSHARE TOUCH Camera has an auto organization feature that simplifies finding the moments you want to share. With 14 MP and a 5X wide-angle SCHNEIDER-KREUZNACH Optical Zoom Lens, the camera also boasts Kodak’s Smart Capture and Face Recognition features, multiple scene and artistic modes – like photo booth and film effects – to have more fun with your pictures, and an HDMI connector.

The new KODAK EASYSHARE MINI Camera (US $99.95 MSRP) is Kodak’s smallest camera yet. It’s super chic and super sleek. About the size of a credit card, it has a 3X wide-angle optical zoom lens and built-in front mirror so it’s a snap to get you and all your friends in the picture. The EASYSHARE MINI is a 10 MP camera with a 2.5-inch bright LCD, Kodak’s Smart Capture and Face Recognition features, multiple scene and color modes to have more fun with your pictures, and video.

The new KODAK EASYSHARE SPORT Camera (US $79.95 MSRP) is the perfect companion for your daily adventures. Dunk it in the pool or bring it to the beach. Kodak’s first waterproof digital still camera can go up to 10 feet underwater and is also dustproof to withstand dirt, dust and sand. The EASYSHARE SPORT is a 12 MP camera with a 2.4-inch LCD, Kodak’s Smart Capture feature, multiple scene and color modes to have more fun with your pictures, and video.

The new KODAK PLAYFULL Video Camera (US $149.95 MSRP) is packed full of features in an ultra slim and chic design. Made for social butterflies and social networking superstars, it not only fits in the pocket of your skinny jeans but looks good with them too. You can capture your best friend’s birthday party or a night at the fashion show in full 1080p HD video or 5 MP stills. Then simply press the Share Button to tag to your favorite social networking sites and email, and connect to your computer for automatic upload.

The next generation of the popular and award-winning KODAK PLAYSPORT Video Camera (US $179.95 MSRP) is designed for your adventurous lifestyle. In addition to being waterproof up to 10 feet, it’s now also shockproof and dustproof to withstand tough conditions and elements like dirt, dust and sand. Take it snowboarding, snorkeling, mountain biking, whitewater rafting or wherever your active lifestyle takes you. Capture your adventures in full 1080p HD video or 5 MP stills, then press the Share Button to easily share them with your social network.

Relive It
The next generation of the award-winning PULSE Digital Frame is Kodak’s latest socially connected product. The popular wireless device with its own email address now has an extra shot of social – allowing you to comment on the pictures you receive from friends and family the moment you receive them. A Quick Comment button on the touchscreen lets you communicate back to the picture sender directly from the frame and includes options like Such a KODAK MOMENT, LOL!, OMG!, Congrats! and Wish I were there!

In addition to a custom email address that makes it easy to receive new pictures wirelessly from mobile phones, smartphones and any device with email capability, the PULSE Frame connects to FACEBOOK and KODAK Gallery albums so pictures are streamed to your frame automatically. You can also now create playlists to choose the pictures you want to see the most. Available in 7-inch (US $129.95 MSRP) and 10-inch (US $199.95 MSRP) sizes, the KODAK PULSE Digital Frame also has a new built-in activity sensor that turns the frame on when you’re nearby and conserves power when you’re not.

Print It
The new KODAK ESP C310 All-in-One (AiO) Inkjet Printer ($99.99 U.S. MSRP) gives consumers a high-quality, unique printing experience. The newest addition to its AiO Inkjet Printer portfolio, the ESP C310 Printer with a sleek, new compact design provides wireless printing for effortless home use, easy-to-use features and Kodak’s legendary image quality for an unbeatable value. Coupled with a new, proprietary pigmented ink system4, which builds upon Kodak’s offer to consumers of the lowest total ink replacement cost5 and exceptional cost-per-page output, the ESP C310 Printer helps save the consumer time, money and energy. The proprietary pigmented inks, which use both Black and Color standard and XL cartridges, offer consumers more choices tailored to meet their printing needs. For example, the KODAK Black Ink Cartridge, 30XL and the KODAK Color Ink Cartridge, 30XL enable consumers who print a high volume of photos and documents two times more prints6 than the KODAK Black Ink Cartridge, 30 and KODAK Color Ink Cartridge, 30.

For consumers looking for a fun, creative project that adds a whole new dimension to their most precious memories, Kodak is launching 3D photo printing. Developed in the Kodak labs, Kodak will be the first consumer inkjet printer manufacturer to ship a 3D photo creation and printing experience, at an affordable price, enabling KODAK AiO Printer owners to easily create 3D photos – with no special equipment.

Learn more about Kodak’s inkjet portfolio and see how to save on ink at www.printandprosper.com.

Display It
Consumers are finding their way back to print – because innovative and customizable offerings like photo books and cards from KODAK Gallery and KODAK Picture Kiosk are so compelling. The latest innovation from KODAK Gallery, Photo Books with SMART FIT Technology, revolutionizes the photo book industry. This modern, cutting-edge technology allows you to organize, preserve and create a beautiful book of memories with speed and ease – and in a fun and creative way. Creating photos books from a Kodak Picture Kiosk offers instant gratification. Books are offered in a variety of sizes and prices to meet the needs of every consumer. (Dedicated website is http://www.kodakgallery.com/smartfit).

KODAK’s PYNK Smart Print System – an innovative and unique design tool found on the KODAK Picture Kiosk – redefines the frame category by automatically measuring, cropping, arranging and printing photos to fit your frame. The output is a KODAK PYNK SmartPrint that falls right into place – no scissors or searching for that perfect sized picture. Making the sharing process simple and solving the inherent problems of so many photo products, KODAK’s Picture Kiosks can be found in over 100,000 retail stores worldwide.

“The products we introduce year after year are representative of our core mission – to make it easy and enjoyable for consumers to capture, share and display life’s most important moments,” said Noonan. “With this year’s new product and service offerings, we are making it more personal – letting you capture and share your KODAK Moments your way.”


About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery--join today at www.kodakgallery.com.

Choose from the widest selection of KODAK Digital Cameras, All-in-One Inkjet Printers, Pocket Video Cameras and more at http://store.kodak.com.



  1. All models of digital still and video cameras manufactured in 2011 or later
  2. All models manufactured in 2010 or later
  3. As compared to leading consumer inkjet printers using manufacturers' recommended standard ink cartridges available in single quantity pricing (i.e. no multi-packs, high capacity, combo packs, value packs or special promotions); excludes printers that use only one cartridge.
  4. Page yield comparison to No. 30 standard cartridges using KODAK ESP C100 and C300 series All-in-One Printers.

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