CES 2011 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ArcSoft's logo. Click to visit the ArcSoft website! PRESS RELEASE: ArcSoft Demonstrates Applications Optimized for GPU Compute and the AMD Fusion Family of APUs at CES 2011

Hardware accelerated video playback and faster file conversion on PCs

2011 International CES -- FREMONT, Calif. -- (BUSINESS WIRE) -- ArcSoft, Inc., the world-leading multimedia software provider, announced today that during the 2011 International CES tradeshow in Las Vegas, ArcSoft will be demonstrating TotalMedia Theatre 5 with SimHD, MediaConverter 7, and Panorama Maker 5 Pro, and all of these applications are optimized for GPU compute and the AMD Fusion Family of Accelerated Processing Units (APUs). From January 6-9, 2011, these applications will be showcased in Meeting Room 25922 / LVCC South Hall 2.

AMD Fusion APUs help enable a richer user experience for high-definition video playback, high-bitrates audio, and enhanced processing speed on PCs. AMD’s power-efficient processors combine GPU and CPU in a single-die design to power many of the applications consumers demand, including video processing.

TotalMedia Theatre 5, an all-in-one player for PCs, plays back Blu-ray and DVD discs, AVCHD, high-definition files on local machines, and videos on a UPnP server and YouTube. It is the first media player to fully leverage the power of the UVD3 decoding engine. It also utilizes AMD Accelerated Parallel Processing (APP) technology to upscale standard-definition content to near high-resolution in real-time while offloading massive data processing to its efficient GPU.

MediaConverter 7, a powerful and easy-to-use all-in-one multimedia file converter, also takes advantage of the AMD UVD3 decode engine and uses AMD APP technology to accelerate encoding during the transcoding process.

Panorama Maker 5 Pro allows users to create panoramic masterpieces with their photos and videos. The stitching process is now optimized with OpenCL™, an open standard framework for heterogeneous platforms consisting of CPUs and GPUs, which is ideally suited for AMD Fusion APUs.

"AMD Fusion is the first true platform to release the boundary of CPU and GPU,” said George Tang, ArcSoft's Vice President and General Manager of the Video and Home Entertainment Group. "And because of that, software companies like ArcSoft are able to take full advantage of the computing resources and deliver PC users an experience that was not possible before."

”Today’s consumers demand outstanding digital multimedia experiences on their PCs, whenever and wherever they choose,” said John Taylor, Director of Client and Software Product Marketing, AMD (NYSE: AMD). “With the introduction of the first AMD Fusion APUs, AMD, together with ArcSoft, is leading the way to a new era of software innovation.”

Visit ArcSoft in Meeting Room 25922 / LVCC South Hall 2 for demos on these applications this January 6-9, 2011 in Las Vegas at the 2011 International CES tradeshow.

For more information about ArcSoft products, visit www.arcsoft.com/intouch/ces11amdpr.

About ArcSoft
ArcSoft, Inc. is an industry-leading software developer of multimedia imaging technologies and applications, offering fully integrated solutions to provide a complete user experience that spans across smart phones, feature phones, tablets, PCs, smart TVs, and cameras. Supporting industry leaders in advanced imaging and video technologies for over 16 years, ArcSoft has built up a strong portfolio of system optimized software frameworks, middleware, core modules, and products for embedded, PC, and server platforms. To maintain its leading-edge, ArcSoft continuously invests in future technologies, being a world pioneer and leader in the fields of 3D Re-construction, 3D UI, Human Face Process and Recognition, and so on. In addition, ArcSoft offers software directly to consumers via our e-store.

Established in 1994, ArcSoft is headquartered in Silicon Valley, California, USA, with regional commercial and development facilities in Europe and Asia. For further details, please visit us at our corporate web site www.arcsoft.com.

© 2011. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein may be trademarks of their respective owners.

(First posted on Thursday, January 6, 2011 at 14:04 EST)

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