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Fujifilm's FinePix A700 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fujifilm announces 7mpix, 3x zoom digicam
By Michael R. Tomkins, The Imaging Resource
(Tuesday, September 12, 2006 - 01:00 EDT)

Fuji Photo Film U.S.A., Inc. has today announced a new digital camera model that's a higher-resolution, lower-cost update to the six megapixel A600 model.

The Fujifilm FinePix A700 is based around a new seven megapixel SuperCCD HR imager, with a maximum resolution of 3,072 x 2,304 pixels. Fuji's SuperCCD HR sensors use an octagonal array of photodiodes that increases image resolution in the horizontal and vertical planes - where the maximum detail in pictures should be found. Coupled to a Fujinon 3x optical zoom lens with a 35mm equivalent focal length range of 36 - 108mm, the sensor offers ISO sensitivity from 100 to 400 equivalent. Where most of the A-series lineup offers optical viewfinders, the A700 (like its A600 sibling) eschews one in favor of a larger 2.4" LCD display.

Other features of note on the Fuji A700 include xD-Picture Card and 12MB of built-in storage, power from two AA batteries, an AVI movie mode with audio, and a product bundle including Fuji's FinePixViewer software. The only other noteable changes from the previous model are a slight weight reduction to 4.9 ounces (body only), and a slight change to the flash range specification (the minimum flash range being increased at wide angle and in macro mode, while the maximum flash range also increases a little at wide angle). The FinePix A700 is priced at $199, $50 less than the A600 listed for last Spring. It will reach stores from early October 2006.

Fujifilm FinePix A700
Fujifilm's FinePix A700 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera Type Compact
Manufacturer Fujifilm
Model Number A700
Dimensions 3.7 x 2.4 x 1.2"
94.0 x 61.0 x 30.5mm
Weight 139.0 g
4.9 oz
Planned Price $199.99
Planned Availability October 2006
Image Capture
Sensor Type 1/1.6" Fujifilm SuperCCD HR
7.30 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 3072 x 2304 (7.1 megapixels)
3264 x 2176 (7.1 megapixels)
2304 x 1728 (4.0 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 2 levels
Image Preview / Review
Viewfinder No
LCD 2.4", 112,000 pixels
Lens Type Fujinon
3x optical zoom
Image Stabilization No
Focal Length 8.0 - 24.0mm (actual)
36 - 108mm (35mm equivalent)
Aperture Range Wide: F2.8 / F8, Tele: F5.2 / F14
Focusing System TTL Contrast
Focusing Range Normal: 20" - infinity (49 cm - infinity)
Macro: 4.1" - 256" (10 cm - 628 cm)
ISO Sensitivity Auto / ISO 100/200/400
Shutter Speed 2 - 1/1600 second
Metering Modes TTL 64-zones
White Balance Image Sensor - Automatic, Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
Internal Flash Modes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
Range: 1.6 ft.-12.5 ft. (wide); 2.0 ft. to 6.6 ft. (tele); 1.0 ft. - 2.6 ft. (macro)
Scene Modes Portrait, Landscape, Sport, Night
Digital Zoom 6.3x
Self Timer Yes, 2 or 10 seconds
Time Lapse No
Movie Format AVI with audio
320x240 and 160x120
Max. frame-rate: 10 frames per second
Recording Medium xD Picture Card, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Video Yes, NTSC / PAL switchable
Computer USB 2.0 Full (LOW) Speed, FireWire
Other DC In
Battery Type Alkaline disposable, NiMH rechargeable
Battery Form Factor 2 x AA
Product Bundle
Software FinePixViewer
Battery / Charger 2 x AA Alkaline disposable battery
Flash Memory 12.0MB built-in memory
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Tripod Mount Yes
Remote Control No
More Photos
Fujifilm's FinePix A700 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A700 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

Fujifilm Raises The Bar In Performance And Value With The FinePix A700

Valhalla, NY, September 12, 2006 – Fujifilm today announced the launch of the FinePix A700, the most advanced model in Fujifilm’s popular A-Series of entry-level digital cameras.

Featuring a 7.3 MegaPixel Super CCD sensor - the first of its kind - a sizable 2.4” LCD and 3x optical zoom, the FinePix A700 is ideal for families, first-time digital camera buyers and consumers looking for a competitively priced upgrade to their first digital camera.

The highlight feature of the FinePix A700 is its sophisticated 7.3 MegaPixel Super CCD sensor. Originally, Fujifilm placed its Super CCD sensor in digital cameras aimed at advanced amateur and professional photographers. This year, however, a breakthrough was made and Super CCD made its maiden, A-Series appearance in the FinePix A400 and FinePix A500 digital cameras. Those cameras carried four and five MegaPixel Super CCD sensors, respectively, and were followed later by the six MegaPixel FinePix A600.

The seven MegaPixel FinePix A700 is the latest progression in the series and offers users the greatest photo flexibility. While seven MegaPixels is more than enough resolving power for a standard, 4x6-inch picture, the extra resolution generated by the Super CCD sensor opens the door to user creativity as digital photos can be converted to poster size prints or cropped without a loss in eye-catching quality.

As an added bonus, Fujifilm’s Super CCD technology is also responsible for the FinePix A700’s unrivalled low noise performance across its ISO 100-400 sensitivity range. Less noise in photos leads to sharper, crisper pictures.

As they search for a new digital camera, consumers should keep in mind the following noteworthy features of the FinePix A700:A 7.3 MegaPixel Super CCD HR sensor that delivers first-class digital images, even if they are enlarged or cropped.A 3x Fujinon optical zoom lens developed specifically for the FinePix A- series by Fujinon, a Fujifilm sister company and leading provider of broadcast-grade television lenses.A 2.4-inch LCD that enables easy viewing and playback. It features an anti-glare coating for improved viewing in direct light.Automatic ISO setting up to ISO 400 with low noise.Four scene modes -- Portrait, Landscape, Sport and Night -- for top quality photos in a variety of shooting conditions. Internal memory: FinePix A700 users are sure to take a lot of pictures, so a little extra storage space is always helpful. The camera has approximately 12MB of on-board storage just in case the removable, xD-Picture Card (sold separately) fills with photosTwo AA batteries power the FinePix A700, a real convenience for users as AA batteries are readily available.

The FinePix A700 will be in stores early October and will sell at a price of $199.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at


All product and company names herein may be trademarks of their registered owners.

* Due to Fujifilm’s commitment to constant improvement, the company reserves the right to alter specifications without prior notice.

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