First in a new Konica family of "lifestyle accessory" digital cameras, the E-Mini-M is a true four-in-one entertainment solution...

ORLANDO, Florida, February 11 -- The compact, light and user-friendly E-Mini-M - which features built-in MP3 capability - debuts here at the 2001 Photo Marketing Association conference February 11-14, Robert E. Striano, president and chief executive officer of Konica Photo Imaging, announced here today.

With its designer good looks, advanced technology and appealing $199.95 retail price point, the new "take it anywhere" E-Mini-M is first of a new line of Konica-branded digital still cameras. It will be showcased at the Konica Booth #1948.

The E-Mini-M boasts a hot purple-and-silver color scheme, great resolution and video outputs. It can be used as a digital still camera and as a monitor-mounted "computer cam." In addition, it is designed with an integral MP3 player and audio recorder -- making it a palm-sized, four-in-one entertainment solution.

"The E-Mini-M is a perfect example of why people are rediscovering Konica," said Striano. "It is a 'lifestyle extension' product that entertains consumers and offers platform versatility. Think of it: on vacation, consumers can upload a picture, download a favorite song and create unforgettable digital files that can be sent anywhere, via the Internet.

"As the other members of the new Konica digital still camera family are introduced in the U.S., the excitement and fun of digital photography will be in the grasp of virtually every photo and PC enthusiast," Striano said. "From entry level to sophisticated recreational end-users -- and those with demanding business applications, as well -- our new line-up will offer unsurpassed quality and features at each price point."

Konica has long been highly regarded as an OEM manufacturer of digital still cameras, Striano added. "Our role in the international OEM market represents a powerful endorsement of our cutting-edge technological expertise, heritage of innovation and quality of manufacture. And, as we market our Konica-branded digital cameras, we will further establish ourselves as the imaging industry's leading systems solution provider focused upon entertainment and communication applications."

Clearly, the consumer buzz around digital photography has accellerated, thanks to the sophistication of today's sophisticated, PC-familiar consumer base. According to industry research, home computer penetration doubled during the 1992 to 1999 time period, and was met with a concurrent rise in interest in digital imaging. "Two-thirds of all U.S. households now know about digital cameras, up from one-fourth in 1996, and digital camera ownership has quadrupled -- to four percent -- since that time," Striano added.

The good-looking, high-performance E-Mini-M is a mere 3.5" x 3.1" x 1.4" and weighs less than five ounces (without batteries). Unlike other cameras, the E-Mini-M offers both fine and normal image storage, video outputs (NTSC and PAL), an audio recorder, LCD monitor and 10-second self-timer. Bundled software includes MGI Photo Suite and SIREN Juke Box. Two AA alkaline batteries or optional AC adapter power the unit.

ABOUT KONICA PHOTO IMAGING

Konica Photo Imaging, Inc., based in Mahwah, New Jersey, is a leading manufacturer of Konica brand 35mm color print film, 35mm cameras, Advanced Photo System color print film, Advanced Photo System cameras, single-use cameras, color print paper, digital minilabs, digital cameras, digital scanners, digital imaging systems and ink jet papers. Konica also provides wholesale photofinishing services and Internet imaging services.

For product information, or to reach a Konica sales representative, call 1-800-7-KONICA, or visit the company's web site at www.konica.com.

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