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SiPix's SC-2300 Deluxe digital camera. Copyright © 2002, Michael R. Tomkins. All rights reserved. SiPix announces SC-2300 Deluxe!
By Michael R. Tomkins, The Imaging Resource
(Sunday, February 24, 2002 - 22:23 EST)

New digital camera offers 2.1 megapixel resolution, SmartMedia storage...

SiPix Inc. has today announced its new SC-2300 Deluxe digital camera, a 2.1 megapixel fixed focal length model with a 6.73mm lens equivalent to 39mm on a 35mm camera. Planned for a $179.99 price-tag, the SC-2300 features resolutions of 1600 x 1200 and 800 x 600 pixels from its 1/2.7" CCD imager, and uses SmartMedia cards for storage - with a 16MB card bundled. The unit has a 1.8" D-TFT LCD monitor for image framing and review, and autofocuses from 0.5 meters (22 inches) to infinity. A macro mode brings this down to 20 - 60cm (7.8 - 23.6"), and a choice of ISO 100 or ISO 200 is available. Shutter speeds range from 1/2 to 1/500 with electronic and mechanical shutters, whilst apertures of f/3.0 and f.8.0 are available.

SiPix's SC-2300 Deluxe digital camera. Copyright © 2002, Michael R. Tomkins. All rights reserved. Click for a bigger picture!
SiPix's SC-2300 Deluxe digital camera, front view

Whilst the camera doesn't have an optical zoom, it does feature a 2x digital zoom - to be expected at this cost. A built-in flash offers 4 modes (auto, on, off, red-eye reduction), and the auto-exposure mode can be adjusted with +/- 2.0EV of exposure compensation in 0.5 step increments. White balance options are Auto, Daylight, Cloudy, Tungsten and Fluorescent, and the camera also has a black and white mode, along with a 5, 10 or 15 second self-timer. Sharpness can be adjusted to one of three levels - hard, soft or normal - whilst power comes from 4 AA alkaline batteries.

SiPix's SC-2300 Deluxe digital camera. Copyright © 2002, Michael R. Tomkins. All rights reserved. Click for a bigger picture!
SiPix's SC-2300 Deluxe digital camera, rear view

The SiPix SC-2300 Deluxe digital camera has dimensions of 4.5 x 2 x 2.75" (114 x 50 x 70mm) and weighs 7.5 ounces (213 grams) without batteries. Availability information has not been announced at this time...

Source: SiPix Inc.

Original Source Press Release:

SiPix Launches Feature-Rich 2.1 Mega Pixel Camera at $179

Consumer-friendly Digital Camera Features Include LCD, 16MB SmartMedia, Point-and-shoot, Zoom

PMA 2002, ORLANDO, FL, Feb. 24, 2002 ? SiPix Inc., the digital imaging appliance company, today announced the SC-2300 Deluxe digital camera, with unmatched performance and features for $179.99. The stylish new digital camera shoots 2.1 Mega Pixels for up to 8x10 inch photo quality prints and holds up to 34 full-resolution photos ? more than a regular roll of 35mm film ? at an affordable price.

Consumers are demanding easy to use cameras, photo-quality images and removable photo storage. These features are usually found in higher-end models that are either too expensive or complicated for everyday or on-the-go use. The SC-2300 Deluxe satisfies these criteria and more. The included removable, reusable 16MB SmartMedia card can be quickly replaced with additional cards on occasions when more ?digital film? is needed. Any pictures already taken are safely stored away on the card until they can be transferred to a PC.

"The SC-2300 Deluxe is unmatched in price and performance. This camera is designed for consumers who have been hesitant to make the leap to digital imaging and for experienced digital photographers who are looking to upgrade to a higher resolution digital camera,? said Michael Weizer, director of product marketing for SiPix, Inc. ?SiPix has made a name for itself by building digital imaging products that are both consumer-friendly and innovative, allowing everyday photographers to enjoy the convenience of digital photography without high-prices or complexities.?

At 2.1 Mega Pixels, pictures taken with the SC-2300 Deluxe are photo-realistic in prints up to 8x10 inches. With 16 Megabytes of storage on the included memory card, users have plenty of space for their photographs. The smart, sleek design also features a large 1.8" color LCD for picture preview and playback, a continuous-shot mode for capturing up to four images in rapid succession, a macro mode for clear, crisp close-up shots, and a 2x digital zoom for bringing distant images in close.

Pricing, Support and Warranty
The SC-2300 Deluxe, at a suggested retail price of $179.99, includes SiPix Picture Manager, top-quality software that allows users to download pictures from the camera to any PC running Windows 98, 98SE, ME, 2000, or XP, right out of the box and ArcSoft Photo Impression, easy-to-use photo editing and creative design program to edit and retouch photos or add special effects for cards, calendars and frames. The SiPix TWAIN driver, compatible with all TWAIN-compliant imaging programs, is also included for the image-enhancement hobbyist or artist who prefers other software.

The camera is backed by a one-year warranty and toll free technical support offered for one year from purchase. The toll free technical support number is 1-866-888-1678, and is available Monday through Friday, 8 a.m. to 6 p.m. PST and on Saturday from 9 a.m. to 5 p.m. PST. Lifetime technical support is available at no additional charge after the one year at 408-719-5076 with the same hours as above.

About SiPix, Inc.

SiPix, Inc., a wholly owned subsidiary of SiPix Group Limited, is a leader in the manufacturing and delivery of digital imaging appliances for the consumer market. The company?s portfolio of innovative and intuitive image capture and image output products provides a complete product and service chain, from capture to print, and from hardware to media, through trend setting designs, thus enabling the sharing of images instantly and globally, at an affordable price for everyone. For more information, go to

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