2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Swiss Picture Bank's Logo. PRESS RELEASE: Swiss Picture Bank Wins DIMA 2008 Innovative Product Award

Las Vegas, NV - January 30, 2008 - Tribeca Labs, a leading developer of digital imaging software and services, today announced it was awarded the Digital Imaging Marketing Association (DIMA) Innovative Digital Product Award for Swiss Picture Bank, the company's premier service for secure photo backup and storage.

Swiss Picture Bank is first permanent online archive for digital photos designed to keep pictures safe, organized and accessible for generations to come - guaranteed. Photos uploaded to a Swiss Picture Bank account are duplicated, encrypted and secured on redundant data centers throughout Switzerland operated by Swisscom IT Services, which together with its subsidiary Comit, is the leading provider of IT infrastructure to Swiss banks. Every photo uploaded to Swiss Picture Bank is also backed by the Picture Guarantee Foundation (PGF), a not-for-profit Swiss foundation established to independently ensure the long-term continuity of pictures.

Swiss Picture Bank's affordable, pay-once per picture service plans insure that consumers' photos will be preserved for as little as three cents for 30 years or six cents for 99 years of security. Users can access their entire photo-archives from any Internet connection at any time - and they have the comfort of knowing that their digital memories are preserved using "green storage" powered by energy supplies that are 98% carbon free.

"As the use of digital imaging continues to grow, the need for a long-term service to keep these irreplaceable memories safe and secure becomes an increasing issue," says James Graham, partner Tribeca Labs. "We are honored to be recognized by PMA for our latest technological breakthrough with Swiss Picture Bank and we are delighted to provide consumers with an answer for protecting their most treasured memories."

Swiss Picture Bank features Photobot Guardian, revolutionary desktop archiving software free to every Swiss Picture Bank user. Photobot Guardian automatically copies pictures to a secure Swiss Picture Bank account and continues to monitor selected folders for new pictures that are automatically uploaded for safekeeping and a greater piece of mind.

For more information about Swiss Picture Bank, visit www.swisspicturebank.com.

About the DIMA Award 2008
From the hundreds of digital products on display at PMA Sneak Peek 2008, Swiss Picture Bank was selected by a panel of digital imaging editors to receive the prestigious DIMA Innovative Digital Product Award. The 12th Annual DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind. The annual award is sponsored by the Digital Imaging Marketing Association® (DIMA®), a section of PMA®.

About Swiss Picturebank AG
Swiss Picturebank AG, based in Thun, Switzerland, is the gold standard for online data archiving. The Company's Swiss Picture Bank service, commercially launched in January 2008, is the first consumer photo storage service to offer guaranteed long-term archiving, one-time pricing and a payout of 30x for any photo lost. Swiss Picturebank AG is a subsidiary of Tribeca Labs, the New York-based developer and marketer of cutting edge digital imaging software and services for consumers and professionals. Visit www.swisspicturebank.com

About Swisscom IT Services
With revenues of CHF 836 million in 2006 and a workforce of more than 2,700 full-time employees, Swisscom IT Services is one of the leading Swiss IT service providers. Its core business encompasses the integration and cost-effective operation of complex IT infrastructures, as complete or partial outsourcing projects. Visit www.swisscom.com/it

(First posted on Wednesday, January 30, 2008 at 12:21 EST)

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