Booth Report: Panasonic Corp.

Las Vegas Convention Center

The folks at Panasonic have been busy of late, attending both the Consumer Electronics Show and the Photo Marketing Association show in quick succession, with a raft of announcements at each. For CES, there were four new camcorders – the hard disk-based HDC-HS9, plus three SD-based models: the HDC-SD9, SDR-SW20, and SDR-S7. The company also showed fifteen new VIERA HDTV sets ranging from 42” to 65” diagonal, as well as the world's first Class 6 32GB SDHC card in prototype form. For PMA, the company followed up with no less than nine new digicams, including two models apiece for the TZ, FS and LZ-series, plus the Lumix FX35, FS3 and LS80. Panasonic also announced a cooperation with T-Mobile and Google on the development of a new WiFi-capable Lumix digicam.

Actually announced at CES just a few weeks before PMA, the Panasonic SDR-SW20 is an SD-based camcorder with a water, dust and shock-proof body.
Michael R. Tomkins