PMA 2009 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

HP's logo. Click here to visit the HP website! PRESS RELEASE: HP Bolsters Professional Printing Portfolio to Help Graphic Arts Customers Increase Profit

LAS VEGAS, March 2, 2009 -- HP today expanded its professional printing portfolio as part of its effort to target the estimated $663 billion page-value opportunity for the global graphic arts market and accelerate the analog to digital transformation.(1)

Unveiled at the 2009 PMA tradeshow in booth F150, HP’s comprehensive portfolio of digital printing solutions is designed to help creative and technical professionals explore new business opportunities – from gallery-quality prints to technical drawings and proofing.

Highlighting the new offerings is a customized photo specialty solution that allows for high-volume production of lay-flat photo book covers. HP also entered into new alliances to provide solutions that offer unmatched image quality and the reliability needed to drive customer success for industry professionals.

“HP’s new professional printing solutions offer customers a diverse set of choices and create opportunities for them to bring rich content to life,” said Michael Hoffmann, senior vice president, Graphic Solutions Business, Imaging and Printing Group, HP. “We are fully dedicated to creating profitable growth for photographers, technical professionals, photofinishers and print service providers alike by providing the most robust digital printing portfolio in the market.”

Innovative solution for high-volume book cover and lay-flat photo book production
HP’s new high-volume, high-productivity photo specialty solution uses a customized version of the new simplex roll-fed HP Indigo WS6000 Digital Press. Printing at a speed of 120 letter-size pages per minute in four colors, the press’s larger image size (317 mm x 980 mm) enables high-volume production of lay-flat photo book covers. It also facilitates more efficient impositioning and higher productivity for photo cards and similar products.

This customized photo specialty solution, expected to be available in July, comes configured with HP SmartStream print server solutions for high-volume commercial print production. The HP Indigo WS6000 connects with HP Indigo commercial unified workflow and provides the same HP Indigo print quality across the different applications and platforms.

HP also plans to introduce finishing partner solutions to provide near line end-to-end solutions for creating lay-flat photo books, book covers and cards with the new HP Indigo press.

HP Announces inaugural Expression Photography Award competition in association with Magnum Photos
HP, together with Magnum Photos, is sponsoring a unique global photo contest aimed at emerging and professional photographers, emphasizing the value of storytelling through the use of photographs. A jury of world-famous Magnum photographers including Alec Soth, Jonas Bendiksen, Paolo Pellegrin and Susan Meiselas, will look for compelling documentary photography under the inaugural theme of “Communities.”

The overall winner of the Magnum “Expression Photography Award” will receive a $10,000 grant to continue his or her work, a mentorship from a Magnum photographer and an HP Designjet Z3200 Photo Printer and supplies. Two honorable mentions and the remaining 17 finalists will also receive awards to support their photographic work. Additional information is available at

Demonstrating innovative opportunities for creative professionals
HP is extending its collaboration with Nikon to optimize HP Artist Software technology for the new Nikon D3x camera and the HP Designjet Z3200 in addition to the Nikon D3 camera. HP Artist Software technology simplifies the capture-to-print workflow for fine art reproduction. David Saffir, fine art photographer and printmaker, will demonstrate the solution for Nikon in HP booth F150.

In addition, HP is collaborating with renowned printmaker Dorothy Simpson Krause to present captivating imagery that explores the intersections of traditional art and bookmaking and digital technology. Working with print service provider Acme Bookbinding, Krause will present a limited edition of her book “Losing Ground,” printed on the HP Indigo 5500.

To create environmental awareness through the use of photography, Krause has also leveraged HP’s broad graphic arts portfolio to print her work for fine art exhibitions with the HP Designjet Z3100 and the HP Scitex flatbed printer.

More information on the products and solutions mentioned above, including pricing and availability, along with other HP announcements at PMA, is available in an online press kit at

About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

  1. HP internal estimates.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

(First posted on Thursday, March 5, 2009 at 17:39 EST)

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