PMA 2009 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Xerox's logo. Click here to visit the Xerox website! PRESS RELEASE: Shutterbug Photo Mall One of First Photo Resource Centers to Install Xerox iGen4 Press

BOWLING GREEN, Ky. & ROCHESTER, N.Y. -- (BUSINESS WIRE) -- Shutterbug Photo Mall has installed Xerox Corporation’s (NYSE: XRX) iGen4™ Press to add production of full-color photo books, calendars and greeting cards to its arsenal of photo-based offerings.

Shutterbug, a photo resource center with an in-house photo lab, is one of the first U.S. companies of its kind to install the Xerox iGen4 press.

“The iGen4 is going to make my business explode,” said Jim Roshan, chief executive officer, The Roshan Group Inc., which owns and operates Shutterbug Photo Mall. “Consumers have digital cameras full of shots that are waiting to be turned into a high-quality photo book, calendar or personalized greeting card. Adding this production capability will greatly extend our product line – and that’s good for business.”

Shutterbug’s worldwide customers, including photographers, photo labs and small to medium size businesses, can submit jobs online via Xerox FreeFlow® Web Services powered by Press-sense. Shutterbug plans to print resort-vacation photo books, school yearbooks, and a host of other photo specialty products on the iGen4 press.

Shutterbug will also take advantage of the iGen4’s productivity and for the first time, offer traditional commercial print services such as full-color personalized health insurance packets. “Xerox speaks commercial printing – they are an ideal partner as we dive into this new business,” said Roshan.

Shutterbug uses Xerox’s FreeFlow Print ServerFreeFlowProcess Manager and XMPie software to quickly process customer data and prepare files for printing on the iGen4. The workflow tools save time and money by enabling automation from submission to fulfillment.

About The Roshan Group, Inc.
The Roshan Group, Inc. is a leading source of event photography products and services, as well as owner and operator of the Shutterbug Photo Mall. Shutterbug Photo Mall is a professional level photographic resource center with a portrait and commercial studio, photo consumer lab and full-service professional photo finishing lab.

Customer Contacts:
For more information about Xerox products visit or call 800-ASK-XEROX.

For more information on Shutterbug Photo Mall visit

Note: For more information on Xerox, visit or For open commentary and industry perspectives, visit or

Xerox®, FreeFlow®, iGen4™, the Xerox workmark and the spherical connection symbol are trademarks of Xerox Corporation in the United States and/or other countries.

(First posted on Thursday, March 5, 2009 at 17:55 EST)

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