PMA 2010 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PMA logo. Click here to visit the PMA website! PRESS RELEASE: PMA 2010 to feature demos of best/most relevant photo apps

JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the PMA Photo App Pavilion at the upcomingPMA 2010 International Convention and Trade Show, February 21-23, 2010, at the Anaheim Convention Center in Southern California.

Hosted by Glyn Evans, editor of the popular blog iPhoneography (, the pavilion will showcase developers of the best and most relevant photo applications for mobile devices. There will be presentations at the top of every hour and plenty of time for attendees to interact with and ask questions of the developers.

Participants will include iPhone photographer Sion Fullana, who will talk each day about how he uses his mobile phone and applications to supplement his professional photography career. Brad Malcolm of Athentech will be presenting the Perfectly Clear application, which is a simple image-enhancing software using algorithms that only correct the areas of the photo needing correction. For instance, if the photo is lit well, Perfectly Clear will not enhance it much at all. When there are problems, however, it works magic.

For PMA 2010 registration information, contact the PMA Convention/Registration Department at 800-248-8804 in the United States and Canada or 517-788-8100. Attendees can also visit the convention website.

PMA 2010 General Information

  • This will be the 86th annual PMA International Convention and Trade Show.

  • The PMA International Convention and Trade Show is the largest annual photo imaging trade show for the estimated $80 billion worldwide industry. It is open to business owners and executives in the photo imaging industry and to press and media representatives. It is not open to the public. PMA 2010 takes place Feb. 21-23, 2010, at the Anaheim Convention Center, Anaheim, Calif., USA.

  • The convention will feature more than 300 speakers/chairpersons and will offer approximately 150 educational sessions, covering topics such as digital imaging, employee training, business management, and sales and marketing. Select sessions are spoken in Spanish and German. Debuting features of this PMA convention include the Pro Photographer Business Boot Camp and the DIMA Brand Boot Camp.

  • Five allied imaging groups – the Digital Imaging Marketing Association® (DIMA®), the Professional School Photographers Association International™ (PSPA™), the Professional Picture Framers Association™ (PPFA®), thePhoto Imaging Education Association (PIEA), and the Sports Photographers Association of America (SPAA®) – hold their annual meetings and conference sessions in conjunction with the PMA convention. Colocating will be the PrintFest Expo Pavilion & Cross Media West Conference, an event for digital printers and direct marketing firms.

Major PMA events coming soon:
Southern California Photo Expo, Feb. 20, 2010, Anaheim, Calif.
PMA 2010 International Convention and Trade Show, Feb. 21-23, 2010, Anaheim, Calif.

PMA Australia 2010 Digital Life Expo
(formerly PMA Australia 2010 Imaging Technology Show), June 3-6, 2010, Melbourne, Australia

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.

(First posted on Friday, December 18, 2009 at 10:39 EST)

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