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Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Panasonic announces Lumix ZR3
By Michael R. Tomkins, The Imaging Resource
(Tuesday, January 26, 2010 - 01:00 EST)

Panasonic has today unveiled its latest Lumix ZR-series camera, the Panasonic Lumix DMC-ZR3.

The ZR3 has a fourteen megapixel image sensor coupled to a Leica branded 8x optical zoom lens with a generous 25mm wide angle. The Panasonic ZR3's lens features true optical image stabilization, and has a two-step aperture. There's no optical viewfinder, with the Panasonic DMC-ZR3 instead opting solely for a 2.7" LCD display.

As well as JPEG still images, the Panasonic Lumix ZR3 can capture high definition movies using either AVCHD Lite or QuickTime Motion JPEG compression. The Lumix ZR3 stores its images and movies on Secure Digital or MultiMediaCards, including the newer SDHC and SDXC types, as well as in 40MB of built-in memory. Connectivity includes USB 2.0 High-Speed, NTSC / PAL video (NTSC only in North America), and high-definition mini HDMI. Power comes from the Lumix DMC-ZR3's proprietary Lithium Ion battery pack with ID-Security feature.

Pricing and availability for the Panasonic Lumix DMC-ZR3 will be announced thirty days before the camera reaches market. Four DMC-ZR3 body colors will be available - silver, black, red or blue.

For more details, read our Panasonic ZR3 preview.

Panasonic Lumix DMC-ZR3
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerPanasonic
Model NumberDMC-ZR3
Dimensions3.9 x 2.2 x 1.0 in.
(98 x 55 x 26 mm)
Weight5.6 oz (159 g)
Image Capture
Sensor TypeCCD
1/2.33" (approx. 0.43 in. diagonal)
14.50 megapixels (total)
14.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4320 x 3240 (14.0 megapixels)
4320 x 2880 (12.4 megapixels)
4320 x 2432 (10.5 megapixels)
3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
3648 x 2056 (7.5 megapixels)
3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
3072 x 1728 (5.3 megapixels)
2560 x 1920 (4.9 megapixels)
2560 x 1712 (4.4 megapixels)
2560 x 1440 (3.7 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 1.8 frames per second for 3 frames
Image Quality2 levels
Image Preview / Review
ViewfinderNo
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Playback Zoom16.0x max
Lens
Lens TypeLEICA DC VARIO-ELMAR, 9 elements in 7 groups, 4 Aspherical
8x optical zoom
Image StabilizationYes
Focal Length4.5 - 36.0mm (actual)
25 - 200mm (35mm equivalent)
Aperture Rangef/3.3 or f/10 (wide) / f/4.4 or f/18 (tele)
Focusing SystemContrast Detect: Face, AF Tracking, 11 pt, 1 pt HS, 1 pt, Spot
Has AF assist lamp
Manual focus possible
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 1.2" - 4,082" (3 cm - 10,000 cm)
Exposure
ISO SensitivityAuto, High Sensitivity Auto (1600-6400), 80, 100, 200, 400, 800, 1600
Shutter Speed60 - 1/2000 second
Exposure ModesProgram
Metering ModesIntelligent Multiple
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Shade, Halogen, White Set
Internal FlashModes: Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off
Range: 0.6 - 5.3m (Wide/ISO Auto), 1.0 - 2.9m (Tele/ISO Auto)
Creative
Scene ModesPortrait, Soft Skin, Transform, Self-Portrait, Scenery, Sports, Night Portrait, Night Scenery, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Hi-Speed Burst, Flash Burst, Starry Sky, Fireworks, Beach, Snow, Aerial, Pinhole, Film Grain, High Dynamic, Photo Frame, Underwater
Digital ZoomUp to 4x
Self TimerYes, 2 or 10 seconds
Movie FormatAVCHD Lite, QT MotionJPEG with audio
Storage
Recording MediumSD/MMC including SDHC, SDXC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.21)
Connectivity
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC Input, mini HDMI
Power
Battery Type3.6V, 895mAh Lithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwarePHOTOfunSTUDIO 5.0 HD Edition
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Flash Memory40.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesOptical Image Stabilization, Intelligent Auto, 720p HD Movie Mode (AVCHD Lite, MotionJPEG), HDMI Output.
More Photos
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-ZR3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

Original Source Press Release:

Panasonic Introduces Super Compact Digital Camera Featuring AVCHD Lite HD Video Recording Capability

Panasonic LUMIX ZR3 includes 25mm ultra-wide-angle Leica lens and powerful 8x optical zoom in a slim and portable body

SECAUCUS, NJ (January 26, 2010) – Panasonic today announced the introduction of the LUMIX DMC-ZR3, a fully-featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom – giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse. New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the LUMIX ZR3’s zoom to an impressive 10x.

The Panasonic LUMIX ZR3’s incredible 8x optical zoom is not found on many conventional point-and-shoot cameras, especially ones that are approximately 1-inch thick. With a powerful zoom, users will be thrilled with the close-up shots they are able to take. And for an added boost, zoom power can be increased to 10x with Panasonic’s new Intelligent Zoom function, which takes advantage of the newly-added Intelligent Resolution technology. Intelligent Resolution, a component of Intelligent Auto mode, helps to maintain optimal picture quality by capturing higher quality signal processing and through the detection of three areas - outlines, detailed texture areas and soft gradation – examining them pixel by pixel to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording.

“The 2010 Panasonic LUMIX lineup of digital cameras pack advanced functions into smaller, more compact bodies without compromising the ability to take high quality photos and video,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “With a remarkable 8x optical zoom power, sleek design, HD video capabilities, the LUMIX ZR3 is a compact and versatile camera that is also extremely easy and intuitive to use.”

The LUMIX ZR3 takes video recording to the next level with its AVCHD Lite HD video format. Featuring double the recording time in HD quality compared to the conventional Motion JPEG format, and offering Dolby Digital Stereo Creator to record high-quality audio, the LUMIX ZR3 is perfect for capturing those spur-of-the-moment video opportunities in high-quality. With the newly-added Video Divide function, users can cut their video into two sections on the spot – within the menus of the camera – to shorten or delete the unwanted half.

Continuing with the trademark iA mode, Panasonic has incorporated this intuitive and innovative feature into the LUMIX ZR3. Working to enhance the potential of all photos and videos, iA mode automatically selects the best Scene mode, and also helps to correct handshake and any focus or brightness issues.

Other technologies incorporated into the LUMIX ZR3’s iA mode include:

  • Face Recognition – Allows users to register various faces, helping to improve detection accuracy of friends and family.
  • Happy Mode – New color mode that optimizes color, saturation and brightness, to make both photos and videos more vivid and true to the color originally experienced.
  • Other iA Technologies - Intelligent Resolution and Intelligent Zoom, AF Tracking, Intelligent ISO Control and Intelligent Exposure.

The LUMIX ZR3 features a super-fast AF (Auto Focus) speed of 0.26 second (wide-end) / 0.31 second (tele-end)*1. This combined with a high-speed start-up of just 1.1 second, gives the LUMIX ZR3 an ultra-fast response that helps to catch even the most fleeting photo opportunities. Additionally, the 2.7-inch large Intelligent LCD screen offers a dynamic, clear view and automatically adjusts its own brightness level. Also, the LUMIX ZR3 accepts the SD/SDHC Memory Card, but is also compatible with the next-generation SDXC Memory Cards, which
feature a high-potential in both capacity and data-transfer speed.

Pricing and availability for the Panasonic LUMIX ZR3 will be announced 30 days prior to shipping date. The Panasonic LUMIX ZR3 will be available in silver, black, red and blue. For more information on Panasonic LUMIX digital cameras, please visit http://www.panasonic.com/lumix.

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