PMA 2010 Tradeshow
Return to:
Previous Page
PMA 2010 Tradeshow Index

The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sony's S-Frame DPF-X85 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. PRESS RELEASE: Beautiful, easy-to-use digital photo frames by Sony


See a clearer picture with new S-Frame

Beautiful, easy-to-use digital photo frames by Sony

  • TruBlack technology for rich, high-contrast images and low screen reflections (S-Frame X85/X95)

  • 2GB internal memory stores up to 4000 images* (X85/X95)

  • Generous choice of slideshow, clock and calendar modes

  • Personalise your frame with exchangeable coloured bezels (E75, E73)

  • Easy picture sort functions

18 February 2010 - Don’t leave those precious memories stuck inside your camera. Share them in style with this season’s latest collection of digital photo frames from Sony.

Offering a stunning combination of luxurious looks and dazzling picture quality, S-Frame by Sony stands apart from other photo frames.

Six new S-Frame models for 2010 range from the flagship X85 with breathtaking image quality to the value-packed E75 and E73 that make an ideal gift for someone special.

Sony's S-Frame DPF-A73 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. Click for a bigger picture!


Sony's S-Frame DPF-A73 digital picture frame.
Photo provided by Sony Europe (Belgium) N.V.

The range-topping S-Frame X85 and X95 team best-in-class picture quality with huge memory capacity and smart, easy to use features. Beautifully styled to flatter any interior, the X85 features a 20.3cm (8”) WVGA 16:10 Clear Photo LCD, with TruBlack screen technology for a sumptuous view of your pictures that’s streets ahead of other photo frames. Unique to Sony, TruBlack technology boosts contrast while reducing screen reflections for rich, deep blacks and sparkling highlights. For an even bigger picture, the S-Frame X95 showcases the benefits of TruBlack technology with a larger 22.9cm (9”) WVGA panel size.

Just slip in your camera’s memory card or connect S-Frame to your computer via USB to load up a lifetime of memories to enjoy while you’re working, entertaining or relaxing. A generous 2GB internal memory inside the S-Frame X85/95 gives storage space for up to 4,000 images* in Album mode. New ‘X’ models are also able to display large image files up to 48 megapixels: this makes them ideal for showing off the highest-resolution images from your DSLR or compact camera.

Sony's S-Frame DPF-E73 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. Click for a bigger picture!

Sony's S-Frame DPF-E73 digital picture frame.
Photo provided by Sony Europe (Belgium) N.V.

A smart orientation sensor on the X85/95 – and all S-Frame models –automatically rotates images so they’re always displayed the right way up, whether the frame’s in landscape or portrait position.

As an extra refinement, the X85/95 (and D85) feature an illumimated Sony logo that disappears automatically when the frame is oriented vertically in portrait position. Both X series models also feature an Auto dimmer function that saves power while ensuring comfortable viewing in darker environments.

Whichever S-Frame model you choose, keeping track of the largest photo collection is beautifully simple. Easy-to-use picture sort functions let you browse images by event & date, folder, image orientation or user tags – helping you find that special picture in moments.

Sony's S-Frame DPF-E75 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. Click for a bigger picture!


Sony's S-Frame DPF-E75 digital picture frame.
Photo provided by Sony Europe (Belgium) N.V.

Every new model comes supplied with a handy remote for controlling slideshow and other display functions from anywhere in the room.

A great value entry to the beautiful world of S-Frame by Sony, the E75 and E73 come supplied with three interchangeable coloured bezels that make it easy to personalise your photo frame in moment. Pick from a choice of black/red/brown or beige/ moss green/white colourways to co-ordinate with any interior.

The new DPF-D85 and DPF-X85/95 S-Frame digital photo frames by Sony are available from March 2010 and June 2010 respectively. DPF-A73 and DPF-E73 models are available from May 2010.

Sony's S-Frame DPF-D85 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. Click for a bigger picture!


Sony's S-Frame DPF-D85 digital picture frame.
Photo provided by Sony Europe (Belgium) N.V.

Key technical specifications:

Model name

DPF-X85

DPF-X95

DPF-D85

DPF-E75

DPF-E73

DPF-A73

LCD size

20.3cm (8.0”)

22.9cm (9.0”)

20.3cm (8.0”)

17.8cm (7.0”)

17.8 cm (7.0”)

17.8 cm (7.0”)

Pixels

800x480

800x480

800x480

800x480

480x234

480x234

Resolution / aspect ratio

WVGA 16:10

WVGA 16:10

WVGA 16:10

WVGA 16:10

WQVGA 16:10

WQVGA 16:10

TruBlack

Yes

Yes

-

-

-

-

Clear Photo LCD

Yes

Yes

Yes

Yes

-

-

Auto orientation sensor

YES

YES

YES

YES

YES

YES

Internal Memory

2GB

2GB

256MB

256MB

128MB

128MB

Storage space / images*

4000

4000

500

500

250

250

Card Slots

MS / MS Duo / SD / SDHC / xD

MS / MS Duo / SD / SDHC / xD

MS / MS Duo / SD / SDHC / xD

MS / MS Duo / SD / SDHC / xD

MS / MS Duo / SD / SDHC / xD

MS / MS Duo / SD / SDHC / xD

Compatible format

JPEG / RAW

JPEG / RAW

JPEG / TIFF / BMP / RAW

JPEG / TIFF / BMP / RAW

JPEG / TIFF / BMP / RAW

JPEG / TIFF / BMP / RAW

Slideshow

10 patterns

10 patterns

10 patterns

10 patterns

8 patterns

8 patterns

Clock & Calendar

17 designs

17 designs

17 designs

15 designs

13 designs

13 designs

Index

3 patterns

3 patterns

3 patterns

3 patterns

2 patterns

2 patterns

* Images saved at 2 megapixel resolution to increase effective storage capacity.

Sony's S-Frame DPF-X85 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. Click for a bigger picture!


Sony's S-Frame DPF-X85 digital picture frame.
Photo provided by Sony Europe (Belgium) N.V.

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit www.sony-europe.com.

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

Sony's S-Frame DPF-X95 digital picture frame. Photo provided by Sony Europe (Belgium) N.V. Click for a bigger picture!


Sony's S-Frame DPF-X95 digital picture frame.
Photo provided by Sony Europe (Belgium) N.V.


(First posted on Thursday, February 18, 2010 at 17:28 EST)

Return to:
Previous Page
PMA 2010 Tradeshow Index