New DSC-P5 and DSC-P3 models allow consumers to capture great photos anywhere

TORONTO - October 9, 2001 - Sony of Canada Ltd. today announced two P-series additions to its Cyber-shot digital still camera line, the DSC-P3 and the DSC-P5. Expanding the company's successful P-series, the new DSC-P5 and DSC-P3 models are not only Sony's smallest cameras to date, but they also pack a powerful picture-taking punch.

"We have maximized miniaturization and new technologies to further refine the primary idea behind our P-series cameras," said Hiro Futsukaichi, marketing manager, Digital Imaging, Sony of Canada Ltd. "Consumers told us they wanted cameras that are more slender, yet maintain the comfortable shape and size that make Sony's pocket-size cameras so easy to handle."

Though small in size (112.5mm x 53.8mm x 36.2mm, 185 grams), these cameras bring new features to the P series, such as a 14 bit DXP Analog Digital converter for decreasing digital noise by 1/16 compared to the conventional 10 bit A/D and two-shot burst mode, for capturing fast action. Both models reflect operating improvements including simplified menus. Also included is MPEG Movie HQ and MPEG Movie EX allowing up to 90 minutes with sound on a Memory Stick.

DSC-P5
The ruggedly elegant design and silver case of the Cyber-shot DSC-P5 model resembles that of its popular predecessor, the DSC-P1, but has a slimmer profile - thanks to a two-step barrel lens that retracts into the body of the camera and along with the development of a tiny new C-type InfoLithium battery, with 1.5 hours/1,800 shots per charge.

The DSC-P5 features a powerful 3X optical, 6X digital zoom lens and a 3.34 megapixel (MP) CCD (3.2 MP effective) as well as a more precise 14-bit DXP Analog Digital converter and MPEG Movie EX mode.

DSC-P3
The Cyber-shot DSC-P3 camera shares the same style as the DSC-P5 model, but is faster and lighter due to its fixed lens with a 3X precision digital zoom. Its 3.34 megapixel CCD (2.8 MP effective) and high-speed focus produce stunning snapshots.

Both the DSC-P5 and the DSC-P3 cameras have:
-AF Illuminator - To ensure accurate focus, even in low-light conditions, an AF illuminator light briefly illuminates subjects to allow positive focus lock.
-Two-Shot Burst Mode - A two-frame burst mode captures two full-resolution images at up to two frames per second to capture fast-moving subjects.
-ClipMotion - An exclusive Sony GIF animation feature, ClipMotion allows users to take up to 10 pictures that the camera automatically combines to make a single ClipMotion animation file. The ClipMotion file is smaller in memory size than a standard MPEG movie.
-Versatile File Formats - Files can be saved in several ways: JPEG, TIFF for higher quality images, GIF for text mode and two different MPEG options for motion video and sound - MPEG HQ (High Quality) and MPEG EX (Extended). MPEG EX captures 160x112 or 320x240 video continuously, up to the capacity of the Memory Stick media in use.
-Supplied Accessories - These include 8MB Memory Stick media, InfoLithium C-type battery, AC adapter/charger, AV cable, USB cable and application software/USB driver CD-ROM.

Two Cameras on Land Use One Casing at Sea
To protect either of the cameras from water and other elements, such as sand, snow, ice and rain, users may purchase on optional a Marine Pack (MPK-P5) accessory. This underwater housing makes the cameras waterproof to a depth of 133 feet (40 meters). Consumers may also purchase an exclusive Carrying Case (LCM-PX) for either camera equipped with a detachable battery case.

Pricing & Availability
The DSC-P3 and DSC-P5 Cyber-shot digital still cameras is available now for $849.99 (MSRP) and $999.99 (MSRP), respectively. The MPK-P5 Marine Pack is available now for $349.99 and comes with a neck strap and anti-fogging lens solution. The LCM-PX Carrying Case is available now for $99.99.

About Sony of Canada Ltd.
Sony of Canada Ltd. is a wholly owned subsidiary of Sony Corporation, Tokyo, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronic publishing and multimedia applications, on a global scale. The company has offices in Montreal, Toronto, Calgary and Vancouver, with major distribution centres in Coquitlam, B.C., and Whitby, Ontario, and operates a network of over 65 company-owned the Sony store/Maison Sony stores across Canada. Sony factory service centres are located in each office, with Authorized Service Depots in major centres across Canada. For further information, please visit Sony of Canada's relationship marketing and e-commerce website, www.sonystyle.ca. The Sony Style portal exposes consumers to new lifestyle opportunities made possible through the integration of Sony products, while providing an entertaining, value-added shopping experience.