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Toshiba's PDR-M81 digital camera. Copyright (c) 2001, The Imaging Resource. All rights reserved. Toshiba cuts pricing on PDR-M81!
(Tuesday, January 15, 2002 - 00:50 EST)

First 4mpix digicam to break the $500 price barrier...

Toshiba USA has announced that it has cut the price of its PDR-M81 digital camera by some $100 from the current after-rebate price of $599. The move, which the company says makes its camera the lowest-priced 4 megapixel model, will be even more welcome to customers in states with sales taxes. Rebates might seem attractive, but you don't get refunded for the tax on the rebate and also have to take the time to apply for your money back - a process which can take weeks - and pay for the postage. Toshiba are to be applauded not just for their aggressive pricing, but also for the fact that they've removed these obstacles...

The PDR-M81 features a Canon 2.8x optical zoom lens, SmartMedia storage, five-mode flash and USB connectivity. It was announced on June 15th 2001 and we reviewed it last August - it has also been reviewed by our friends at Steve's Digicams and the Digital Camera Resource Page. This marks the second price reduction on the PDR-M81 in two weeks, after Toshiba announced the (now expired) rebate on January 2nd...

Source: Toshiba America Information Systems Inc.

Original Source Press Release:

Toshiba Shakes Up Digital Camera Market by Offering Four Megapixel Camera for Under $500

LAS VEGAS, CA, January 11, 2002 (International Consumer Electronics Show) -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., has taken a bold step by today slashing the price of its popular PDR-M81 four-megapixel digital camera to a barrier-shattering $499.

The camera was previously priced at $599 after a $100 mail-in rebate.

"With today's price move Toshiba now offers the lowest price available for any four-megapixel camera on the market, and effectively provides consumers with the most megapixels for their dollar," commented Doug Freck, Vice President & General Manager, Toshiba Imaging Systems. "Consumers who trust the Toshiba brand for their notebook computers, home theater components and other electronics will find that Toshiba digital cameras carry on the same traditional of outstanding value, performance and innovation."

The Toshiba PDR-M81 is a feature-rich camera that boasts brilliant 2400 x 1800 resolution, 6X optical/digital zoom capabilities, AVI digital movie making with audio recording, USB connectivity for ultra-fast downloading of photos to a PC or Mac, plus an all-glass Canon® lens. Combined with a handy SmartMedia® storage system and advanced five-mode flash system, the PDR-M81 represents the perfect fusion of photo excellence, versatile multimedia functionality and low cost of ownership.

Toshiba Imaging Systems made the announcement at the International Consumer Electronics Show in Las Vegas, Nevada, where it is displaying its full line of state-of-the-art digital cameras, including the Toshiba PDR-M71 three-megapixel model, recently designated "Best Buy" by PC World Magazine for all digital cameras under $500.

For information, U.S. customers call 1-800-288-1354. Fax, 1-800-470-9390. Or visit www.dsc.toshiba.com. To purchase the PDR-M81 and other Toshiba items on-line, consumers can go to www.shoptoshiba.com.

Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.

EDITOR NOTE: SmartMedia is a registered trademark of Toshiba Corporation.

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