Go to:
Previous Item
Current News
Next Item

Olympus' Camedia C-720 Ultra Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Olympus announces C-720 UltraZoom digital camera!
(Wednesday, May 8, 2002 - 10:00 EDT)

New model updates the C-700 UltraZoom with a 3 megapixel imager and a slightly shorter zoom lens...

Olympus has today announced a new digital camera following on from its Camedia C-700 UltraZoom series, the Camedia C-720 UltraZoom. Featuring a 3 megapixel CCD imager and 8x optical zoom lens, the camera beats its predecessor for resolution but doesn't have quite the range of the 10x optical zoom lens on that model. Other changes include a 3x digital zoom in place of the previous 2.7x type, the removal of the ISO 800 rating (now a maximum of 400) and the external flash sync. The bundled SmartMedia is doubled from an 8MB card to a 16MB one. Size and weight remain identical, but the CCD imager is a touch larger at 0.4 inches (meaning that most of the zoom range lost in the switch from a 10x lens to an 8x is at the telephoto end, where the camera reaches a 35mm equivalent of 320mm as compared to 380mm on the C-700UZ.

The Olympus Camedia C-720 UltraZoom will ship in the USA this June at a cost of $699 (MSRP) / $599 (Estimated Street Price), $100 below the MSRP of the previous model but around the same cost on the street. Canadian pricing will be $899 (MSRP). Full specifications and product photos courtesy of Olympus follow:

Olympus Camedia C-720 Zoom
CCD Imager 3.0 Megapixel Effective
3.3 Megapixel Gross (Full optical CCD resolution)
Size 1 /2.5" (0.4") CCD
Lens Olympus aspherical glass 8x optical zoom lens 6.4-51.2mm (equivalent to 40-320mm in 35mm camera)
Digital Zoom 24x Total Seamless Zoom (8x optical r 3x digital)
Aperture Range f2.8-f7.1 (adjustable in 1/3 steps EV)
Shutter Speeds 1/1000 sec. - 1/2 sec. Automatic 1/1000 sec. - 8 sec. Manual (Night-scene mode: 4 sec.)
ISO Auto: 100- 400 / Manual: 100, 200, 400 (equivalent)
Recording Mode(s) Still image: TIFF, EXIF JPEG, DCF (design rule for Camera File system), QuickTime Motion JPEG (Movie Mode)
Adjustable Resolutions 1984 x 1488 TIFF, JPEG (x2)
1600 x 1200 JPEG(x1)
1280 x 960 JPEG(x1)
1024 x 768 JPEG(x1)
640 x 480 JPEG(x1)
NOTE: TIFF mode only available in 1984 x 1488
320 x 240 @15fps QuickTime Motion JPEG (16 sec.)
160 x 120 @15fps QuickTime Motion JPEG (70 sec.)
DPOF (Digital Print Order Format) Print Reserve, All print reservation, Date/time
Scene Program Modes Portrait, sports, Landscape-portrait, My mode
Optimum Image Enlargement N/A
Image Adjustment modes Noise Reduction: no
Automated Pixel Mapping
Image Edit Effects Black & White Mode
Sepia Mode
Resize - portable file size for email or web
Sharpness (Hard/normal/soft)
Contrast (Hard/Normal/soft)
Panorama Yes
Sequence 1.2 frames per second burst up to 5 frames in HQ mode
Viewfinder EVF (0.5 inch, 110,000 pixels) viewfinder
LCD 1.5" (3.8cm) Wide-View color TFT LCD (114,000 pixels)
used for viewing, reviewing images.
Focusing System AF (autofocus) TTL system (contrast detection)
Focusing Ranges Macro Mode 3.93" - 6.56'(0.1m-2m)
Normal Mode 23.6" - Infinity (.6m to Infinity)
Exposure Control Program Auto (f 2.8(W)/3.4 (T) - 7.1 / 1/1000 sec. - 1/2 sec.)
Aperture Priority (f 2.8(W)/3.4(T) - 7.1 / 1/1000 sec. - 1/2 sec.)
Shutter Priority (f 2.8(W)/3.4(T) - 7.1 / 1/1000 sec. - 1/2 sec.)
Scene Program (landscape-portrait, sports, portrait) f2.8(W)/3.4(T) - 7.1 / 1/1000 sec. - 1/2 sec)
Manual (f 2.8 - 7.1 / 1/1000 sec. - 8 sec.) Up to 2 sec in Night scene-Slow Sync
Exposure Compensation +/- 2EV in +/- 1/3 EV steps
Auto Bracketing: selectable from 1/3 EV, 2/3 EV and 1 EV, 3 or 5 images
AE Lock (exposure lock)
Metering System Digital ESP, Spot
White Balance System iESP auto TTL
Pre-set manual (Daylight, Overcast, Tungsten and Fluorescent).
Flash Built-in Flash (Pop-up)
Flash Modes Auto Flash for low and backlight"
Red-eye" Reduction Flash
Fill-in Flash (forced on flash)
Slow Shutter Synchronized Flash (1st and 1st with Red-eye reduction)
Flash Off
Flash Working Range Wide: 3.9" - 18' (0.1m - 5.5m) @ ISO 100
Tele: 3.3' - 14.8' (1m - 4.5m) @ISO 100
Flash Charging Time Approx 7 seconds (at normal temperature with new CR-3V batteries)
Removable Media Card 3V (3.3V) SmartMediaTM card (4, 8, 16, 32, 64, and 128 MB)
16-MB card included.
Selftimer/Remote Selftimer: 12-second delay. No remote control.
Settings Memorization On/Off
Outer Connectors USB connector (Auto-Connect), Video Output DC input
Auto-Connect USB Compatible with Windows 98 / 98SE / Me / 2000 Pro / XP - Mac OS 8.6 - 9.2X / OSX 10.1
Image Playback Index display, up to 3X enlargement, Slide-show, Scene rotation (Movie Playback: Normal, Reverse, Frame-by-Frame)
Operating Environment Operation: 32 F -104F (0C - 40C) 30-90% Humidity
Storage: -4 F - 140F (-20C - 60C) 10-90% Humidity
Power Supply

Main Power Source: 2 x LB-01 (CR-V3) Lithium batteries (included)
4 x AA Alkaline batteries
4 x AA Ni-MH rechargeable batteries
4 x AA Lithium batteries
4 x AA NiCd rechargeable batteries
(Manganese batteries cannot be used)
AC Power: C-7AU AC adapter (optional)

Date/Time Calendar Simultaneous recording into image date
Calendar Automatic up to the year 2031
Size 4.23 W x 3" H x 3.05" D (107.5mm W x 76mm H x 77.5mm D)
Weight 315 g/11.1 oz. Without batteries and SmartMediaTM
Number of Storable Frames with 16MB SmartMedia Card 1 :TIFF 1984 X 1488
7 :SHQ 1984 X 1488
21 :HQ 1984 X 1488
24 :SQ1 1600 X 1200 (NORMAL)
26 :SQ2 1,280 X 960 (NORMAL)
39 :SQ2 1,024 X 768 (NORMAL)
99 :SQ2 640 X 480 (NORMAL)
More Photos

Source: Olympus America Inc.

Original Source Press Release:


Compact C-720 Ultra Zoom Features Neatly Designed Body and Superior image Quality

May 8, 2002 Melville, NY-- Proving once again that Nothing's Impossible, Olympus America achieves another first in digital photography with the introduction of the CAMEDIA C-720 Ultra Zoom. Featuring a high quality 8X optical ultra- zoom lens (24X total seamless zoom) in a compact and stylish body, the C-720 Ultra Zoom is easy to use, and is the ideal camera for family, sports, action, and nature photography. Weighing only 11 ounces and measuring a minimal 3.1" x 4.2", the C-720 Ultra Zoom is the ultimate 3 Megapixel camera for an active lifestyle at a price of only $599.

Based on the popular Olympus C-700 Ultra Zoom (2001's #1 best-selling digital camera in its category), the C-720 Ultra Zoom is targeted at the photographer ready to step up to a more powerful camera that is still easy-to-use and affordable. "Many users of point and shoot cameras have a need for greater telephoto zoom lens to capture outdoor and action shots, which is why Olympus created the Ultra Zoom category," said Michele Derenches, Product Manager Olympus America Inc. " The new C-720 Ultra Zoom offers an 8x zoom, which is an equivalent telephoto of over 300 mm -- longer than many lenses used on consumer SLR cameras. With a fast shutter speed of 1/1000th of a second, the C-720 Ultra Zoom is perfect for distant fast action shots, such as those captured by enthusiasts who photograph sporting events, wildlife, school graduations, and performances. The C-720 Ultra Zoom's extensive shutter speed range allows long exposures of up to 8 seconds, enabling creative and travel photographers to photograph night scenes or sunsets with absolute confidence in final image quality."

Picture Quality
Olympus high-quality photos are known worldwide for their vibrant, sharp and photo-realistic image quality. This is achieved with a host of key technologies including Olympus' high-quality all-glass lens (with aspherical lens elements), which provides the equivalent of 40 to 320 mm f2.8-f3.4 in 35mm photography. The 3 Megapixel CCD with Olympus' True Pic technology allows users to retain the realistic high-quality look of their photographs, even with large print sizes over 8" x 10".

Ease of Use
The C-720 Ultra Zoom is extremely easy to use. In Programmed Auto mode, the camera offers basic point-and-shoot simplicity for flawless picture taking in typical situations. The easy-to-use Scene Program on the mode dial provides fully automatic exposure adjustments for the photographer who wants optimum results in a wide variety of settings: Portrait, Landscape-Portrait, and Sports shooting. The special "My Mode" feature saves time by letting the user assign a frequently-used function to the mode dial for quick access.

Transferring images to the computer has never been easier with the supplied Auto-Connect USB cable for "no software required," hassle-free image downloads. Images may also be viewed on a television with the supplied video out cable.

Advanced Features
Experienced Photographers will appreciate the C-720 Ultra Zoom's manual settings with controls for aperture priority, shutter priority, and full manual operation. Advanced photographers will also value the full information Electronic Viewfinder (EVF), which displays aperture, shutter speed, and image quality settings. Other controls include digital and spot metering; adjustable white balance; multiple flash settings including slow sync flash; and auto bracketing and exposure compensation.

The C-720 Ultra Zoom will be available June 2002. It includes an Auto-Connect USB cable, Video Out cable, carrying strap, lens cap with retainer cord, 2 LB-01 CR-V3 Lithium batteries, a 16MB SmartMedia card, Olympus CAMEDIA Master Software 4.0, instruction manual and Quick Start guide.

U.S. Pricing:
C-720 Ultra Zoom Street Price: $599 (U.S.)
C-720 Ultra Zoom SRP: $699 (U.S.)
Canadian Pricing:
C-720 Ultra Zoom SRP: $899 (Canada)

For more information, contact Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site: http://www.olympusamerica.com.
# # #

ABOUT OLYMPUS - Nothing's Impossible
Based in Melville, New York, Olympus America distributes a wide range of products for the consumer, scientific, health care, commercial and industrial markets. These include film cameras that provide the ultimate combination of performance and style, and digital cameras that produce the most realistic digital images yet available. Microcassette and digital voice recorders, binoculars, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America.

Go to:
Previous Item
Current News
Next Item

Powered by Coranto