Product honored for its sleek, trend setting design and functionality

DOVER, N.J., July 11 -- Casio, Inc., manufacturer of the first consumer digital camera with an LCD screen, was awarded the "Best of Show" in the Personal Technology category for the EXILIM Card Camera. The award was given by PC Magazine, the largest technology publication in the world, at the PC XPO show in New York City.

Each year, PC Magazine honors a select group of products for their innovation, creativity of design and new ideas. This year, EXILIM was recognized for its portable, compact design, ease of use and ability to take terrific photos. EXILIM attracted considerable attention at Casio's booth at PC Expo, as well as earlier this year when it debuted at the CeBit show in Germany. In conjunction with these shows, EXILIM has also garnered coverage in broadcast and print media including CBS-TV, CNN, New York One, USA Today, Chicago Tribune, The New York Times and the New York Daily News, among others.

"Casio is especially pleased to receive this honor from such an esteemed source as PC Magazine. Our goal is to deliver stylish, simple to use, lifestyle oriented technology products, and we think we have truly achieved this with EXILIM. We're truly excited that EXILIM has had such a wonderful reception at this early stage," said Gary Schultz, director of marketing, Casio, Inc. "We consider the award a great compliment."

Among the smallest fully functional digital cameras on the market and sized for fashion and portability, both cameras in the EXILIM line, EX-S1 and EX-M1, measure less than 1/2" thick, 3.46" wide and 2.16" high and weigh just a fraction over 3 ounces. Both are crafted in all metal and feature a high quality silver finish.

The cameras feature a 1.6" LCD and 1280 x 960 dpi image size. 12 MB of internal memory allows storage of up to a 30 second AVI movie and SD/ MMC cards can be purchased separately for additional storage. Included accessories are a lithium ion battery, strap and a USB docking station.

The EX-M1 boasts the additional capabilities of integrated MP3, voice recorder, short movie pictures with sound, pictures using the self-timer feature and individual pictures with sound. The EX-S1 retails at the suggested price of $299 and the EX-M1 has a suggested retail price tag of $349. Both cameras are currently available.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets calculators, business organizers, handheld personal computers, keyboards, digital cameras, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra -- for more information visit our web site at http://www.casio.com.

Casio is a registered trademark of Casio Computer Co., Ltd. "The unexpected extra" is a trademark of Casio, Inc.