ELMSFORD, NY, August 1, 2002 - Fuji Photo Film U.S.A., Inc. today announced two new entry-level additions to its line of compact, user-friendly A-Series digital cameras - the FinePix A203 and FinePix A303. The sleek and stylish, easy-to-use cameras are among the slimmest and lightest digital cameras in the category and designed specifically for the entry-level digital photographer desiring to grow and advance into the category.

"We received a highly positive reaction from consumers upon our introduction of the first entry-level A-series cameras last year, " said Eric Thorng, Senior Marketing Manager, Consumer Digital Imaging Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "We're now delighted to introduce two new models to that line, packing added features into an extremely light and compact package, at affordable prices - all with the same point-and-shoot ease."

Both cameras offer multi-megapixel resolutions capable of generating sharp, richly colored photos and prints up to 11 x 14 inches. The A203 is a 2.0 million effective pixel camera, while the A303 is a 3.24 million effective pixel camera. As with traditional film developing, photographers can develop their digital camera photos at thousands of retail outlets nationwide.

The ultra-slim FinePix A203 and FinePix A303 digital cameras both offer the following features:

• 3x Optical zoom - The FinePix A203 and FinePix A303 offer an all-glass, Fujinon 3x optical zoom in the slimmest of bodies.
• Movie recording - The FinePix A203 records 20-second movies (without sound) at 10 frames per second in 320 x 240 resolution and 80 seconds at 160 x 120. The FinePix A303 can record 60 and 240 seconds at 320 x 240 and 160 x 120, respectively.
• PC-cam - Both cameras are the only cameras in their category to come equipped with videoconferencing capabilities to create messages or communicate in real time with friends and family.
• Power source - The FinePix A203 and FinePix A303 are designed to consume very low power, both powered by 2 "AA" batteries, enhancing the lightweight and compact qualities of the cameras and making them the only cameras in their category to require such little power to operate.

The advanced FinePix A303 digital camera also boasts the following features:

• 3.24 million effective pixels- For that extra color and picture clarity, the higher resolution of the FinePix A303 enables the camera to deliver a wider range of colors and detail, especially in larger prints.
• Ultra-fast processing speed - The FinePix A303's ultra-fast processing speed lets the photographer shoot pictures at a more rapid pace than other entry-level models.
• Macro focus - The camera is enabled with a macro focus of 0.3 - 2.6 feet allowing consumers to shoot close up images without losing any range of field.
• Flash range - The FinePix A303's flash range is 1.0ft - 11.5ft. in wide angle.

The compact FinePix A203 and FinePix A303 each weigh only 5.1 oz. without batteries. The cameras come bundled with two AA Alkaline batteries, USB cable, hand strap, 16MB xD-Picture Card, FinePixViewer, ImageMixer VCD for FinePix, DP Editor and Apple QuickTime™ 5.0. Each of the cameras will be available for purchase in September 2002 priced at $279.99 and $349.99 respectively.

New xD-Picture Card Storage Media:
The FinePix A203 and FinePix A303 each support the new xD-Picture Card. Jointly developed by Fuji Photo Film Co., Ltd. and Olympus Optical Co., Ltd., xD-Picture Card is the smallest storage format of its kind on the market - comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce - with the potential for up to 8GB storage capacity in a single card. This unprecedented combination of small size and large capacity will allow Fujifilm and other companies to manufacture sleeker and lighter cameras than ever before.

In addition, the xD-Picture Card was designed with fast read/write capabilities for smooth digital camera operations. A 16 or 32MB card can record data at 1.3MB/second. A 64MB card or higher can record data at 3MB/second and both offer a read speed of 5MB/second. The card was also designed to minimize power consumption saving battery life.

The xD-Picture Card initially will be available for purchase in 32MB, 64MB and 128MB capacities at competitive pricing of $29.99, $49.99 and $89.99, respectively. A 256MB card is planned for later this year (16 MB cards will be included with each camera).

PCMCIA and CompactFlash card adapters will be available, allowing use of xD-Picture Card in a variety of cameras and other devices.

Fujifilm Makes Digital Photography Easy
Fujifilm's FinePix digital camera line-up supports the company's commitment to making digital photography more accessible to consumers by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America™" Tour (www.fujifilm.com/finepixtour) features the FinePix Truck, which is traveling the country for a second year, educating consumers about digital photography. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions.

And as it has done so successfully for its extensive line of film cameras, Fujifilm offers a choice of services and products for Digital Camera Developing - the printing of digital pictures. At retail outlets nationwide, Fujifilm's Printpix and Aladdin self-service kiosks and Frontier Digital Lab Systems offer the ease, cost effectiveness and professional quality of traditional print services for digital photographers. To find a retailer nearest them that offers Fujifilm digital camera developing services, consumers are encouraged to visit www.fujifilm.com and click on the link to "Fujifilm's Digital Camera Developing Service Locator."

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high
quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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