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anytime.jpg anyTime photo Launches 'Mom Friendly' Photo Sharing and Printing Site
By Mike Pasini, The Imaging Resource
(Wednesday, June 25, 2003 - 00:41 EDT)

According to IDC, this year 12.7 million for digital cameras will be bought, and 40 percent of those buyers are going to be Moms. So anyTime photo has launched a Mom site for online photography.

As many recall from their childhood birthday parties, Mom is often the family photographer. And, as the Photo Marketing Association recently noted, it is the era of the iMom, the digital Mom that prints and shares from a digital camera.

But with many photo sites geared to the techie or early digicam adopter, iMoms are iFrowning big time. And that can't be iGood for anyone.

Enter anyTime photo, which has launched a "Mom site" for online photography. "For anyTime photo, it's about bringing more to the Moms by making its site easy-to-use," the company explained, "by providing one of the largest selections of print sizes (in matte and glossy), a huge selection of photo gifts and online scrapbooking available to share online, as well as for printing in both hardcover and softcover books."

See the release below for the Mom-friendly details.

Original Source Press Release:

anyTime photo Launches 'Mom Friendly' Photo Sharing and Printing Site

TAMPA, FL - June 18, 2003 - anyTime photo (www.anytimephoto.com), launches the Internet's most user-friendly website for sharing and printing digital photos and custom gifts. By emphasizing ease-of-use and competitive pricing, anyTime photo is set to accomplish its mission of being the Web's best bet for managing and purchasing digital photo memories. anyTime photo offers a wide range of products from Share Books™ (online scrapbooks) to custom calendars, cards, and photo gifts like T-Shirts, mouse pads, photo coasters, and coffee mugs. Throw in an impressive array of print options and sizes (matte or glossy, wallets to 20-by-30 inch), and up to 50 MB of FREE photo storage, and Moms may never step up to a photo-processing kiosk again.

"anyTime photo was started as a place for the family to share and print digital photos," said Bryan Fleming, CEO, anyTime photo. "With more and more families getting into digital photography and not knowing what to do with the pictures, anyTime photo sees an opportunity to help Moms everywhere get great prints and custom gifts from their favorite pictures."

It's easy to upload pictures to the anyTime photo website. After that, you're just a few mouse clicks away from creating a Share Book™, complete with captions, custom scrapbook borders, images, and backgrounds. Share Books™ are free to share online, and even more fun to enjoy as hard or soft cover family mementos.

Historically, Mom has been the family photographer - she takes the photos, organizes the photos, scrapbooks, and puts the photos in albums. According to the Photo Marketing Association, a photo trade organization, women are using 57 percent of the digital cameras purchased in the past year. Moms are more technologically savvy than ever before, and anyTime photo wants to help them take full advantage of the sharing capabilities of digital photos, and making prints for family photo albums.

To celebrate its Grand Opening, anyTime photo is offering customers a 20 percent discount on any purchases made within the first 30 days of launch, a huge savings on anyTime photo's already competitive pricing. anyTime photo is inviting people to see why this site will soon be number one for digital photo sharing and printing.

About anyTime photo

anyTime photo, Inc. is a Tampa, Florida-based photo sharing and processing service whose target market is the rapidly growing base of digital camera users. By cultivating a customer experience that is user-friendly, fun, and educational, anyTime photo provides the best online value in digital photo processing. Membership benefits include free online photo sharing, free photo storage and management, and a variety of beginner-friendly photo editing tools. Customers can also order high-quality prints, photo gifts and novelty items, customized photo calendars, photo greeting cards, and Share Books™, anyTime Photo's digital scrapbook that members share online or print in hardcover or softcover. For more information, please visit http://www.anytimephoto.com.

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