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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.


First Software with SmartPhoto™ Feature Which Enables Fast Photo Searches

At $19.95 This Fastest, Easiest Photo Organizer Navigates Through Hundreds of Photos Instantly

July 24, 2003, Atlantic Highlands, NJ -- Preclick Corporation announced today that it has begun shipping the award-winning Preclick Lifetime™ Photo Organizer.

Winner of Shutterbug Magazine's Best of PMA 2003 Award, Lifetime is the fastest, easiest photo organizer on the market. Its unique SmartPhoto™ technology for the first time enables users to find, print, share, and upload photos with fast searchable caption and editing parameters.

Lifetime's SmartPhoto technology enables users to notate keywords on the 'back' of their digital photos. This user information-called 'metadata'-is easily entered into Preclick's trademark PhotoBack™ interface, and includes caption, subject, title, event, place and photo rating. Convenient pull-down lists maintain items already entered.

Such powerful notations enable Preclick users to instantly find, group, and manage their growing photo collections. Photos can be exchanged with this embedded information between Preclick compatible users, products, and services as well as with industry formats like XMP, which makes the photo information visible in Adobe Photoshop and other software and services.

Finding Photos is the #1 Problem for New Digital Camera Owners
"Preclick is the first company to focus on the 'newly digital' customer. Their biggest problem is finding their photos on their crowded hard drives," said Brian Smiga, chief executive officer. Mr. Smiga also designed the top-ranked information managers Actioneer® and Dynodex®. "It's been a thrill to watch newly digital families be able to easily and quickly find, fix, email, print, and order thousands of professional prints from our partners, like www.dotphoto.com and www.adorama.com. We will add additional features and photo services to Lifetime quarterly."

Preclick's Lifetime Photo Organizer. Courtesy of Preclick Corp., with modifications by Michael R. Tomkins. Click for a bigger picture!

Easy-to-use and Fast
Preclick enables users to manage their photo collections through four intuitive tabs-View SmartPhotos, Organize Photos, Share Photos, and Print Photos. The software is so easy it doesn't even require conventional Windows menus. Lifetime can be mastered in minutes by anyone from the 'newly digital' to professionals.

Designed for speed and convenience, Lifetime installs in seconds. Because it's 1000k, it's the smallest photo software available. It's also the fastest software and enables users to navigate and search through thousands of photos instantly in Preclick's intuitive filmstrip interface. An "Organize" tab enables users to group and copy files to new locations and to removable media.

"Thank goodness someone finally makes finding your photos remarkably easy," wrote Christina Koukkos, a beta tester and technology industry newsletter editor from New York.

Unique Pricing Model Lets Users Try Out Features
Preclick is offered at two price points: $19.95 for Lifetime and free for Basic. Users can try out all the features for 20 days and then decide whether they wish to keep all the features or let the software downgrade to the free basic version. The free version is still the most-feature complete, fastest and easiest photo organizer available. However, the Lifetime version for $19.95 includes local printing, crop, red-eye and many additional features.

Printing and Sharing
Preclick lets new digital camera users easily create online photo albums. Its built-in email button makes it easy to share favorite pictures with family and friends. Preclick Lifetime now allows users to print their photos on a home printer or upload to professional photo-finishers. Professionally printed photos of archival quality arrive in the mail within a few days.

Lifetime provides many powerful features despite its low cost and tiny size, including:
  • Fast, intuitive interface allows users to scroll through multiple photos in seconds.
  • Filmstrip-style design navigates photos by timeline, roll, location, rating, and title.
  • Prints on home printers using a wide variety of page layouts, including the ability to print the photo's title, date and caption.
  • One-click red eye removal.
  • Cropping (both free form and standard 4x6, 5x7 and 8x10 sizes).
  • PicFix™ automatically adjusts color balance and brightness.
  • Conversion to black and white or sepia.
  • Rotates photo.
  • Unlimited undo command with memory.
  • Ability to revert back to the original photo -- no matter how many edits.
  • Slideshow tool.
  • Copies photos to a removable media device (such as a Zip disk or USB key drive) or another location - even downsizes the pictures in the process.
  • Embeds caption, subjects, event, place, and date info into the photos.
  • Upgrade notification tells when a new version is available for download.
Preclick Lifetime is available immediately for $19.95 at www.Preclick.com, www.cnet.com, www.download.com, and many download sites. More information is available at www.preclick.com

About Preclick
Preclick is a media management software company founded in 2001 to provide digital camera owners the fastest, easiest and most convenient way to organize, print, preserve and share their digital photos. Based in Atlantic Highlands, NJ, its photo management software provides customers a convenient "kiosk in the home" for printing and services. The company is talking to distribution partners, camera and hardware OEMs, photo-finishers and photo retailers.

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(First posted on Thursday, July 24, 2003 at 15:22 EDT)

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