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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Asiva PRESS RELEASE: Asiva Shift+Gain Plug-In For Photoshop Released


Shapiro Consulting Group, Inc., (SCGI), Austin, Texas, announced today that it has released it's third plug-in. The new plug-in called Asiva Shift+Gain Component will be shown at the upcoming Photoshop World tradeshow in Miami.

The Asiva Shift+Gain Component plug-in is based on SCGI's patented image enhancement technology that uses curves to allow operators to make selections based on the Hue, Saturation and Luminance components of a pixel, allowing users to perform color changes without time-consuming masks. After selection is done, very accurate adjustments of the Hue, Saturation, Value and RGB/CMYK components of that selection can then be made. Asiva's curves also allow for filter roll-offs so all effects appear completely natural. A built-in Color Sampler Tool provides a good starting-point for setting the three curves and all filter settings may be saved and loaded. All Asiva products feature 16-bit per component internal processing, even on 8-bit images. This provides 256 times the bandwidth and precision of 8-bit processing.

Asiva Shift+Gain Component runs under Mac OS 9.x, Mac OS X, Windows 2000, and Windows XP(r). It has been tested with Photoshop 5.5 through 7.0. Within Photoshop, the plug-in supports 8 or 16-bit, RGB or CMYK files. Asiva Shift+Gain will retail for USD$69.00.

Asiva's patented technology has been used extensively in broadcast video editing work in the past six years and is embodied in the company's 16-bit per component Asiva Photo color correction and image enhancement application. Asiva Photo has been very popular with high-end digital photographers, graphics artists and visual information specialists in the government, military and medical sectors. More information and a free trial is available at www.asiva.com.


(First posted on Tuesday, September 30, 2003 at 11:52 EDT)

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