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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

fp610.jpg PRESS RELEASE: Fujifilm's FinePix F610: The Only Way Is Upright

World's first compact digital camera to boast 6 million effective pixels

Fujifilm today launches the FinePix F610, the first compact digital camera to offer 6 million effective pixels.

Not satisfied with this outstanding resolution, Fujifilm has added its 4th Generation Super CCD HR sensor to the F610, allowing it to achieve a recorded output of 12 million pixels - meaning users can enlarge to unprecedented print sizes without loss of quality.

Successor to the popular FinePix F601, the F610 adopts the same upright format and builds on its performance and handling to create a formidable camera for photography enthusiasts. Feature-laden, yet easy to use, the FinePix F610 encourages experimentation whilst also offering automatic modes for the less confident user.

The FinePix F610 is technically versatile and offers significant creative control over all elements of the picture-taking process. In addition to full manual, aperture and shutter priority modes, it also offers four special scene modes - Portrait, Sports, Landscape and Night Scene - to help select the most appropriate settings in difficult shooting conditions. In terms of design, the innovative Fujifilm upright format has a clear photographic advantage: the camera is less prone to shake when held one-handed.

Whether you're an old hand at digital photography, or a newcomer to the art, the FinePix F610's two LCD screens are a huge boost to the camera's usability for any photographer. The F610's designers have taken the innovative approach of displaying shooting information on one LCD screen, and devoting the primary 1.8" screen to the image. On the professional FinePix S2 Pro digital SLR, this arrangement won many plaudits, and now on the FinePix F610, nothing will impair the view of the photo.

Ideal for capturing the action, the camera offers both continuous shooting and movie modes. In continuous shooting mode, the user can select either the top five or final five shots - making it the perfect camera for sports events. The movie mode captures at an impressive 30 frames per second in 640 x 480 (VGA) quality.

Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "The FinePix F610 is a good example of how professional-level features and quality are beginning to trickle down into the hands of the consumer, with no additional cost implications. Take the dual screen function and the six million pixel Super CCD - these two features were only previously available in the pro-specification S2 Pro. Now they will be found in the pockets and bags of a wider range of photographers, from beginners to more experienced enthusiasts."

FinePix F610: Features at a glance

- 4th Generation Super CCD HR sensor with 6.63 million total pixels

- 6.3 million effective pixels with 12.3m recorded pixels

- Two LCD screens - one for camera settings, one for viewing images

- Ultra-fast start-up (1.3 seconds)

- Stylish, upright design; robust aluminium casing

- High sensitivity - up to ISO 800 speed (3 million pixels)

- 1.8", CG silicon 134,000 pixel TFT LCD monitor

- Fujinon Super EBC 3x optical zoom lens (equivalent to 35-105mm on a 35mm camera)

- Continuous shooting mode (top and final 5 at 3.3 frames/sec up to 5 frames)

- Continuous AF mode

- Movie capture at 30 frames per second (fps) with sound (640 x 480 pixels)

- Four picture-taking scene modes - Portrait, Sports, Landscape, Night Scene

- Exposure modes - Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual

- Video Out socket for fast and easy on-screen TV viewing

- PictBridge compatibility for direct printing

- xD-Picture Card™ storage, providing large capacity, low power consumption, fast write speed

Super CCD HR technology

Fujifilm's Super CCD HR technology allows high resolution sensors to be housed in even smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.


The FinePix F610 will be available in the UK from leading photographic retailers in the first quarter of 2004.

Fujifilm FinePix F610 Specifications and features

Number of effective pixels 6.3 million pixels
CCD sensor 1/1.7 inch Super CCD HR Number of total pixels: 6.63 million pixels
Number of recorded pixels Still image: 4,048 x 3,040 (12.3 million pixels) / 2,848 x 2,136 / 2,016 x 1,512 / 1,600 x 1,200 / 1,280 x 960 Movie: 640 x 480 pixels, 30 frames/sec.
File formats Still image: JPEG (Exif Ver 2.2) Movie: AVI (Motion JPEG) (Design rule for Camera File system compliant / DPOF-compatible)
Printing PictBridge compatible
Storage media xD-Picture Card™ (16 / 32 / 64 / 128 / 256 / 512MB at time of going to print)
Number of images / recording time  Please refer to below chart
Lens  Super EBC Fujinon 3x zoom lens, F2.8 - F4.9
Lens focal length Equivalent to 35 - 105mm on a 35mm camera 
Focus Autofocus / Area / Centre / Multi, Manual Focus
Focus distance Normal:  60cm to infinity Macro: Approx. 9cm - 80cm
Shutter speed 3 sec. to 1/2000 sec.
Aperture F2.8 - F8 10 steps in 1/3 EV increments Manual/Auto selectable 
Sensitivity Auto:  Equivalent to ISO AUTO (125 - 400)  / ISO 200/400/800 Manual: Equivalent to ISO 160/200/400/800 (resolution is set at 1M / 2M / 3M for shots taken at ISO 800) 
Exposure control 64-zone TTL metering-multi, spot, average
Exposure modes Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
White balance Automatic Manual: Fine, Shade, Fluorescent light (daylight), Fluorescent light (warm white), Fluorescent light (cool white), Incandescent light
Viewfinder Real-image optical viewfinder
LCD monitor 1.8" CG silicon TFT (134, 000 pixels)
Flash Auto flash using flash control sensor
Effective range:
  • Wide angle: 0.3m to 4.2m
  • Telephoto: 0.6m to 2.6m
    Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
  • Self-timer Approx. 2/10 sec. delay
    Video Out PAL
    Terminal USB 1.1
    Power source NP-40 battery (710mAh, included ) or AC power adapter AC-5VW (included)
    Dimensions 71.9 (W) x 93.0 (H) x 31.3 (D) mm
    Weight 195g (excluding batteries and media)
    Digital zoom 3.2x (1,280 x 960 pixels), 2.5x (1,600 x 1,200 pixels), 2.0x (2,016 x 1,512 pixels), 1.4x (2,848 x 2,136 pixels)
    Shooting modes Normal: Auto, Scene Position (Portrait, Landscape, Sports, Night Scene) Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
  • Top 5 (3.3 frames/sec. up to 5 frames)
  • Final 5 ( 3.3 frames/sec. up to 5 frames) 
  • Colour modes B&W / Chrome / Standard 
    Movie recording 640 x 480 pixels: 30 frames / sec. With monaural sound, AVI format (Motion JPEG) 
    Voice memo Up to 30 sec. WAV format
    Playback Single frame (with max. 25x playback zoom), 9 multi-frame
    Accessories included
    • 16MB xD-Picture Card™
    • Li-ion battery (NP-40)
    • AC power adapter (AC-5VW)
    • Hand strap
    • USB cable
    • A/V cable
    • Instruction manual
    • PictureCradle
    • CD-ROM
      • USB driver
      • FinePix Viewer
      • ImageMixer VCD2 for FinePix
    Optional accessories
    • xD-Picture Card™: 16, 32, 64, 128, 256, 512MB capacities available
    • Rechargeable battery (NP-40)
    • Battery charger (BC-65) - charged in approx. 2 hours
    • AC power adapter (AC-5VH/5VHS)
    • PC card adapter (DPC-AD)
    • Memory card readers (DPC-R1 and DPC-UD1)
    • CompactFlash™ card adapter (DPC-CF)
    • Soft case (SC-FX610)

    FinePix F610 standard number of available frames / recording time per xD-Picture Card™:

    Number of recorded pixels 4,048 x 3,040 2,848 x 2,136 2,016 x 1,512 1,600 x 1,200 1,280 x 960  Movie recording time: sec.
    Quality JPEG JPEG JPEG JPEG JPEG VGA (30fps)
    Image Data Size Approx. 2.5MB Approx. 1.5MB Approx. 760KB Approx. 630KB Approx. 470KB  
    16MB 6 10 20 25 33 Approx. 13 sec.
    32MB 12 20 41 50 68 Approx. 27 sec.
    64MB 26 42 82 101 137 Approx. 55 sec.
    128MB 52 84 166 204 275 Approx. 111 sec.
    256MB 105 169 332 409 550 Approx. 223 sec.
    512MB 211 339 665 818 1,101 Approx. 7.4 min.

    Specifications are subject to change.

    (First posted on Wednesday, November 26, 2003 at 11:15 EST)

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