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Olympus' Camedia D-540 Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Olympus announces D-540 Zoom
(Thursday, February 12, 2004 - 09:40 EST)

Olympus America has today announced its new Camedia D-540 Zoom digital camera.

A 3.2 megapixel model with a 38-114mm equivalent 3x optical zoom lens, the D-540 Zoom will be known in Europe and Asia as the C-310 Zoom. Set to ship in March at a price of US$199, the D-540 Zoom also features an optical viewfinder, 1.8" LCD display, four-mode flash, xD-Picture Card storage, USB connectivity, contrast-detect AF system, multi-pattern / spot metering, five white balance settings, and a 15 frames per second movie mode at up to 320 x 240 pixels. Full specifications follow below:

Olympus D-540 Zoom

Olympus' Camedia D-540 Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
CCD Imager
3.2 Megapixel Effective
3.3 Megapixel Total
1/3.7 Type (0.4 Type) CCD
Lens Olympus 3 aspherical glass zoom lens 5.8-17.4mm (38-114mm equivalent in 35mm photography), 7 lenses in 6 groups
Digital Zoom Seamless to 10x (3x optical and 3.3x digital combined)
Aperture Range f2.9/5.0 - f7.0
Shutter Speeds 1 sec. - 1/2000 sec. (Up to 2 sec. in Night Scene Mode)
ISO Auto 50 - 320 (equivalent)
Recording Mode(s)
Still Image: EXIF 2.2 JPEG, DCF (design rule for Camera File system), PRINT Image Matching II
Movie Mode: QuickTime motion JPEG
Adjustable Resolutions
2048 x 1536 JPEG (SHQ, HQ)
1600 x 1200 JPEG (SQ1)
640 x 480 JPEG (SQ2)
QuickTime Movie
15 frames per second in 320 x 240 HQ Mode
15 frames per second in 160 x 120 SQ Mode
TruePic Turbo Significantly improved image quality, faster processing speed, noise reduction, uses all pixels at all resolutions, Pixel micro-smoothing
DPOF (Digital Print Order Format) Print Reserve (single, all, number of copies), Date
Pixel Mapping Automatic Pixel Mapping (APM) available via menu setting
Image Edit Effects Resize
Panorama Up to 10 frames stitchable automatically with CAMEDIA Master software when using Olympus brand xD-Picture Card
Sequence 1.5 frames per second burst up to 12 frames in SQ2 mode
Viewfinder Optical real-image viewfinder
LCD 1.8" (4.5cm) TFT color LCD (approximately 85,000 pixels)
Focusing System Autofocus TTL system (contrast detection)
Focusing Ranges
Normal mode: 20" (20cm - 50cm)
Macro mode: 8" - 20" (0.2m - 0.5m)
Super Macro mode: 0.5" (3.0cm)
Exposure Compensation +/- 2 EV steps in 1/2 EV steps
Scene Programs Portrait, Portrait + Landscape, Self-Portrait, Landscape, Night Scene
Metering Sysem Digital ESP multi-pattern, Spot
White Balance System IESP multi-pattern auto TTL, Pre-set manual (Daylight, Overcast, Tungsten and Fluorescent)
Flash Built-in flash
Flash Modes
Auto for low and backlight
Red-Eye Reduction
Flash Working Range Wide: 8" - 11.2" (.2m - 3.4m), Tele: 8" - 6.6' (.2m - 2.0m)
Flash Charging Time Approximately 6 seconds at normal temperature with fully charged batteries
Removable Media Card 3V (3.3V) xD-Picture Card, 16MB included
Self-Timer 12-second delay
Settings Memorization On/Off (Hold changes/Reset to default settingers)
Outer Connectors USB Connector (Auto-Connect), DC input
Auto-Connect USB System Requirements Compatible with Windows 98 rev2/ME/2000 Pro/XP, MacOS 8.6 - OSX and higher. Windows 98 rev 2 driver provided on CD. Mac OS 8.6 requires USB mass storage driver 1.3.5 available at apple.com. Downloading to laptop computer without USB port possible with optional PCMCIA xD-Picture Card reader
Image Playback
Still image: Index display, up to 4x enlargement, Slide show, Scene rotation, Protect
Movie: Normal, Frame by frame
Operating Environment
Operation: 32°F - 104°F (0°C- 40°C) 30-90% humidity
Storage: -4°F - 104°F (-20°C - 60°C) 10-90% humidity
Power Supply
2 x AA alkaline batteries (Included)
1 x LB-01 (CR-V3) lithium battery pack
2 x AA-NiMH rechargeable
(Manganese batteries cannot be used)
AC Power: E-7AU AC adapter (optional)
Date/Time Calendar Simultaneous recording into image data, Automatic to the year 2099
Size 4.0" W x 2.2" H x 1.5" D (102.2 x 55.5 x 37.5 mm) excluding portions
Weight 5.3 oz (150g) without battery and media card
More Photos
Olympus' Camedia D-540 Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


Compact Camera with New Design Combines Faster Processing Speed with Large 1.8-Inch LCD and Computer-Free Printing

Melville, New York, February 12, 2004 –Olympus developed the D-540 for first-time digital camera buyers looking for a point-and-shoot camera with user-friendly features, high-quality optics and megapixel power at the affordable street price of just $199. The D-540 Zoom has a new contoured design that contains everything beginning digital photography enthusiasts need to take and print superior images with ease, including a powerful, world-class Olympus 3x Optical Zoom lens and 3.3x Digital Zoom matched to a 3.2-megapixel sensor, and a large, bright LCD for framing and reviewing shots.

The camera responds rapidly with the new TruePic TURBO™ Image Processor and produces color-rich, vibrant images up to 8" x 10" and larger. And because the D-540 harnesses the power of PictBridge™ technology, users can print directly from the camera to any PictBridge-enabled printer.

“At Olympus, design and functionality are the key ingredients used in developing new products,” said Jason Bortzfield, product manager of digital, Olympus America, Inc. “The D-540 Zoom unites form and function. In addition to a great new look, it has faster overall processing speed so photographers don’t miss a thing, high-quality optics matched to a 3.2-megapixel sensor, and features to make the digital experience easy to enjoy.”

The D-540 Zoom has a durable silver-toned polycarbonate body with a shutter style lens barrier. This pocket-friendly camera’s small size (4.0" W x 2.2" H x 1.5" D) and light weight (5.3 ounces) is due in part to its exclusive use of the miniature xD-Picture Card, and it comes with a 16MB card for straight out-of-the-box use.

The camera’s 3.2-megapixel CCD sensor is combined with an enhanced image processor called TruePic TURBO™ that significantly improves image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO allows the D-540 Zoom to capture information from all 3.2 million pixels with pixel “micro-smoothing” that delivers clearer and more color-accurate photos, even at lower resolutions. Prints are big enough to crop and print up to 8" x 10" and larger.

The D-540 Zoom offers a menu architecture that’s easy to navigate for fast access to the right settings with just the press of arrow buttons. Seven preset shooting modes are conveniently accessed through the camera’s “Virtual Dial” (viewable through the LCD menu) to provide fully automatic exposure adjustments for the photographer who wants optimum results in a wide variety of settings: Program Auto, Portrait, Portrait-Landscape, Landscape, Night Scene, Self Portrait, and Movie. In Movie mode, the D-540 Zoom can record QuickTimeTM video and create short movies that can be sent over the Internet to friends, family and coworkers.

Thanks to the power of PictBridge technology, it is now possible to connect the D-540 Zoom directly via USB cable to any PictBridge-enabled printer like the Olympus P-10 Digital Photo Printer. Printing and sharing images has never been easier, and the P-10 uses photo lab-quality printing – dye-sublimation – to create archival quality prints rich in color.

Or, if users want to connect the D-540 Zoom to a PC or Mac, transferring images to the computer has never been easier with Auto-Connect USB for hassle-free image downloads. No extra software is required with most operating systems.

Composing and reviewing images with an LCD is an asset when taking digital pictures because it allows users to accurately frame their photographs and make decisions about saving or deleting them. To ensure that their shots can be easily viewed, the D-540 Zoom features a large 1.8-inch LCD screen.

Exciting Features for the Most Realistic Digital Images
The D-540 Zoom has a bright optical viewfinder and auto-focus capability to enable photographers to accurately frame and focus their shots. The camera also features an Olympus high-quality all-glass lens specially designed for digital cameras and a wide range of optical and digital zoom combinations so no image is beyond capture.

The D-540 Zoom features a 3x Optical Zoom (38-114mm, f2.9/5.0 – f7.0 equivalent in 35mm photography), that when combined with a 3.3x digital zoom, delivers a total seamless 10x zoom.

The Macro Mode allows users to take close up photographs to capture details like dewdrops on a flower petal. Other controls include Digital ESP multi-pattern and spot metering; auto white balance; multiple flash settings and exposure compensation.

The D-540 Zoom will be available in March of 2004. It includes a16MB xD-Picture Card™, (2) AA alkaline batteries, an Auto-Connect USB cable, wrist strap, Olympus CAMEDIA Master Software, user manual and Quick Start guide.

U.S. Pricing
D-540 Zoom Estimated Street Price: $199.00 (U.S.)
D-540 Zoom MSRP: $249.95 (U.S.)

Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Digital and film cameras, and digital voice recorders.
  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes; and
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents.

In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company’s market-leading consumer electronics business spans North and South America. For more information, visit www.olympusamerica.com.

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