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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Kodak's logo. Courtesy of Eastman Kodak Co. Click here to visit the Kodak website! PRESS RELEASE: New KODAK PROSHOTS Basics Software Simplifies Image-Ordering Process, Boosts Productivity for Photographers and Drives Volume for Professional Labs

Ease-of-Use Benefits, Macintosh Computer OS X Compatibility Improve Studio and Lab Workflows

LAS VEGAS, Feb. 23 -- Eastman Kodak Company introduced the new PROSHOTS Basics Software that simplifies the image-ordering process for photographers and professional labs.

The software, free to photographers and available as a download at http://www.kodak.com/proshots/basicsinfo, allows photographers to more easily select and organize images, proof and complete prints, and submit orders over the Internet or by CD to their lab,. It also connects photographers to Pro Labs and makes the image-ordering process easier.

"Customers told us they needed an easy-to-use solution that simplified the image-ordering process and supports the Mac platform we incorporated that feedback into our KODAK PROSHOTS Basics Software," said John Blake, World Wide General Manager Pro Output Division Eastman Kodak Company. "It improves capture to output workflows so that professional photographers and Pro Labs can take on additional business and expand their client base. Additionally, because it is Macintosh compatible, KODAK PROSHOTS Basics expands Kodak's reach to the estimated one third of Professional Photographers who are MAC users. Increasing the market potential by 50% for KODAK PROSHOTS also drives incremental printing volumes which is great news for KODAK PROSHOTS Participating Labs."

"The Power Mac G5, Apple's beautiful Cinema Displays and Mac OS X with its breakthrough in innovation, ease of use and reliability are a perfect fit for photographers and professional labs," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "With the new KODAK PROSHOTS Basic Software, labs and photographers can now benefit from an easy and simplified workflow while taking advantage of the superfast Power Mac G5."

Intuitive Design, Ease-of-Use Benefits
KODAK PROSHOTS Basics Software provides a wealth of features for photographers and labs to engage the overall PROSHOTS software system more easily. Benefits include:

  • Macintosh Computer OS X 10.2.6 or later compatibility
  • Quick, "out-of-box" start-up for placing orders in 30 minutes or less after installation
  • Scalable system for easy enhancement with new features
  • Online-registration interface where photographers can register to use the software
  • Image-viewing capabilities include 90-degree rotation, image select/de-select and ability to specify print size and quantity
  • Cropping tool with partial image rotation
  • Supports use of more than one Pro Lab
  • True WYSIWYG rendering with viewer for digital template catalog listings
  • Lab pricing and order totals
  • Kodak's renowned service-and-support via 24/7 call center.
KODAK PROSHOTS Basics Software continues Kodak's long-standing commitment to the professional lab and photographer markets and represents an extension of its investments in developing a comprehensive, modular Pro Lab output system. It offers a JAVA-based architecture and integrates a wide range of professional lab input, optimization and output devices for maximum productivity and lab workflow efficiency. Labs using either the KODAK PROSHOTS Lab interface Software v2.0 or Kodak Digital Accunet v 4.6 can easily fulfill KODAK PROSHOTS Basics orders.

The KODAK PROSHOTS System is a powerful suite of image-management and design and ordering tools developed primarily for professional wedding, social and portrait photographers who work with optical, hybrid and complete digital lab workflows.

KODAK PROSHOTS Basics Software is available as a free download at http://www.kodak.com/proshots/basicsinfo

Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

For information about Kodak's professional products, customers may call: 1-800-235-6325, or visit the Kodak Professional web site at: http://www.kodak.com/go/professional.

Kodak and ProShots are trademarks of Eastman Kodak Company.

(First posted on Thursday, February 26, 2004 at 19:47 EST)

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