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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Lerner to serve as President-Elect of Photo Marketing Association International

IRVINE, Calif., March 16, 2004 - Fred H. Lerner, president and CEO of
leading e-commerce network Ritz Interactive, has been elected
president-elect of Photo Marketing Association International for the
2004-2005 term. Prior to becoming president-elect, Lerner served as the
Association's vice president in 2003-2004 and treasurer in 2002-2003. He
has also served as PMA Territorial Vice President, Trustee and currently
chairs the E-commerce Committee. Elections for new officers took place
February 14, 2004 at the Photo Marketing Association 2004 Annual Convention
and Trade Show in Las Vegas.

Lerner, a photo industry veteran for more than 30 years, co-founded Ritz
Interactive, Inc. - the Web network that includes RitzCamera.com,
WolfCamera.com, CameraWorld.com, PhotoAlley.com and other leading
photo-specialty sites - in 1999. Before starting up Ritz Interactive, he
co-founded Metro Photo, Australia's largest independent film processor and
Rabbit Photo. Lerner founded Lerner processing Labs, which he later sold to
Qualex, an Eastman Kodak company. He served as CEO of Kodak processing Labs
for seven years.

According to the PMA constitution and pending board approval, Lerner will
automatically assume the position of PMA president in 2005.


(First posted on Tuesday, March 16, 2004 at 15:32 EST)

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