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PRESS RELEASE: SanDisk introduces reduced-size MultiMediaCard
Tiny, Versatile Flash Memory Card is Used in Mobile Phones
HANNOVER, GERMANY, March 18, 2004 - SanDisk Corporation (NASDAQ:SNDK) today introduced a Reduced-Size MultiMediaCard (RS-MMC) aimed at meeting the needs of some of the new multimedia cell phones that require a smaller card. The announcement was made at the CeBIT 2004 trade show where SanDisk is demonstrating products in Hall 1, Stand 2A14 and Stand 3D 2.
As one of the world's smallest flash memory form factors, this solid-state card is about half the size of a postage stamp (and of a standard MultiMediaCard), measures 24x18x1.4 mm, and is removable. With a mechanical extender, it can be used in any full-sized MultiMediaCard slot as well as SD host devices that support the MultiMediaCard.
Bo Ericsson, SanDisk vice-president of product marketing, said the Reduced Size MultiMediaCard "rounds out our flash memory offerings for the mobile phone industry. We now have a complete line of products that will cover every cell phone form factor." With the popularity of camera phones, companies are looking for high-capacity memory in smaller components, he added.
The SanDisk Reduced Sized MultiMediaCard comes in 32, 64 and 128 megabyte capacities, and is projected to ship in the second quarter of this year. OEM pricing will range from $14.50 for the 32MB card to $40 for the 128MB card, in volume.
"We believe that this card will be a major driver in cell phones," said Andy Prophet, executive director of the MultiMediaCard Association, based in Cupertino, Calif. "The size is optimal, and it is designed into the handsets of some of the top mobile phone manufacturers in the world. SanDisk's entry into the market gives the card an extra boost."
SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high-density flash memory and controller technology. SanDisk is based in Sunnyvale, California.
The matters discussed in this news release contain forward-looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The company cannot guarantee that it will succeed in selling its products worldwide. The company assumes no obligation to update the information in this release.
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(First posted on Thursday, March 18, 2004 at 19:10 EST)